Altenar moves into Georgia with AmbassadoriBet

Altenar is celebrating its attendance at SBC Summit Tbilisi this week by announcing it has secured its first customer in Georgia and will provide its industry-leading sportsbook to online operator AmbassadoriBet.

One of the country’s top players in Georgia’s hospitality industry, Ambassadori’s name is synonymous with luxury and entertainment. The Ambassadori Group owns and operates a VIP casino in their hotel in Tbilisi, with two new casinos rising in their hotel in Batumi and their golf resort in Kachreti.

But the group is not only building an impressive portfolio of land-based casinos, they are branching out into the iGaming landscape with the launch of their own online casino, Ambassadoribet.com. AmbassadoriBet will use Altenar’s sportsbook solution both online and through the retail channel at their resorts.

The agreement sees Ambassadoribet join a growing list of clients for Altenar in Eastern Europe but the first in Georgia.

Alejandro Cazorla, Altenar Sales Manager, said: “I am excited to announce the launch of our cutting-edge sportsbook in Georgia, in partnership with AmbassadoriBet, a renowned resort and casino group. This collaboration represents a significant expansion of our footprint and underscores our commitment to providing top-tier sports betting experiences to new markets.

“With AmbassadoriBet’s esteemed presence and our state-of-the-art platform, we are poised to offer Georgian sports enthusiasts unparalleled access to a wide range of betting opportunities. We look forward to a successful venture and to bringing the thrill of sports betting to Georgia.”

Giorgi Svanidze, CEO of AmbassadoriBet, said: “We are delighted to have integrated Altenar’s sportsbook in time for a busy summer of sport, including the Euros. Altenar’s sportsbook solution offers everything we need to grow our brand and we look forward to a long-term partnership.”

Altenar is represented by Sales Manager Vagelis Bairlis and Sales Executive Luis Muscat at
SBC Summit Tbilisi – book a meeting to discuss your sportsbook needs.

LeoVegas – Gethin Evans: High taxes and high stakes in Scandinavian gambling...
27 Jul | SBC Summit | Cosmo Teare
'Gethin Evans, the Chief Commercial Officer at LeoVegas Group has warned that approaching Scandinavia as a single, uniform...
Read more
TAP Air Portugal Named Official Airline Partner of SBC Summit and Affiliate...
27 Jul | SBC Summit | Cosmo Teare
'Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive...
Read more
Meet the Nominees: SBC Awards 2026 Shortlists Revealed
24 Jul | SBC Summit | Cosmo Teare
'SBC has officially announced the shortlisted nominees for the 13th edition of the SBC Awards, set...
Read more
Rui Costa: ‘There’s a lack of personality in iGaming content’
24 Jul | Events | Maria Tsnompilantze
'Gentoo Media’s Rui Costa speaks to Affiliate Leaders about how affiliates need to evolve their content...
Read more
SBC Summit Spotlight: Alex “Jay” Balan, Super
23 Jul | SBC Summit | Cosmo Teare
'La rápida evolución de las amenazas digitales está obligando a la industria del juego online a replantear la...
Read more
SBC brings CPD-accredited learning to SBC Summit and Affiliate Leaders Summit
23 Jul | SBC Summit | Ellis Davis
'Professionals attending SBC Summit and Affiliate Leaders Summit this September will be able to turn three...
Read more
CGA President Paul Burns: Alberta iGaming market strikes the right balance
22 Jul | SBC Summit | Ellis Davis
'It seems as though it’s always an important time for the Canadian gaming industry these days, but Alberta opening Canada’s second commercial...
Read more
Regulatory Exchange and High-Level Networking Define SBC Summit Tbilisi 2026
22 Jul | SBC Summit Tbilisi | Ellis Davis
'SBC Summit Tbilisi returned last week, with attendees praising the quality of conversations, direct access to...
Read more