SBC Webinars returns on Thursday 23 July, with Digitain’s executive leadership team presenting “Finding Value in Untapped Sports” a deep dive on how operators can extract maximum value from unexploited sports and the importance of having an effective research and development strategy in order to drive innovation in product development.

Unprecedented global events during 2020, exposed bookmakers’ barren market inventories reliant on saturated traditional markets to drive wagering volume.

Digitain’s asks the critical question of whether bookmakers and system providers are too regimented in their approach – too much “me too” in their product strategies.

Reacting to a changing consumer needs, Digitain will showcase its R&D approach using its optimal ‘Table Football Odds Feed’ as a case study.

They will discuss how they brought a niche sports to life for betting partners, supported by live stream game feeds, deeper match data transfers, and enhanced pre-play and in-play odds for punters.

Traditional sports will ‘rule the roost’, but can sportsbooks neglect deeper market choice in an era when consumer demand is driven by instant need and reaction.