The market in Sweden went live at the start of 2019. In the nine months or so since, how has the market performed? How is the regulatory model standing up to the test? What prospects are there for growth or diversification of the market?
Nearly a year from re-regulation, do operators have a clear view on the Sweden opportunity as a marketplace, or are stakeholders still playing a guessing game as to how the regulator will shape market conditions?
What does the Swedish experience teach us about future new markets?