The Innovation Group partners up with SBC’s Betting on Sports America

The Innovation Group (TIG) has secured a partnership with the largest dedicated sports betting industry event for the United States – Betting on Sports America.

Betting on Sports America, taking place at the Meadowlands Exposition Center in New Jersey from 23-25 April, is expected to attract more than 1,500 executives from the worlds of sports betting, sports, casinos, tribes, regulators and lotteries.

The deal signed today between the organisations has seen TIG become a Supporting Partner of the Sports Betting Community (SBC) event. SBC has become synonymous with sports betting over the past 10 years and runs the three biggest global sports betting trade events – Betting on Sports, Betting on Football and Betting on Sports America.

The Innovation Group has long been recognized as the world’s most respected and sought-after research and advisory firm specializing in the gaming, entertainment, hospitality and leisure industries.

To date, TIG research has driven over $100 billion in investment decisions across more than 80 countries and six continents. The Innovation Group’s accuracy and reliability is unparalleled, with its forecasts historically tracking within 5% of actual revenues across the most complex of gaming jurisdictions across the globe. The firm has added a data analytics arm and been focused on the online and sports betting segments most recently.

Michael Soll, President of The Innovation Group, commented, “We are very pleased to partner with SBC and their Betting on Sports America event in New Jersey. The sports betting industry is dynamic, and we look forward to sharing our perspective on platforms and market potential, as well as to hosting our clients and colleagues for the evening at the Meadowlands racetrack.”

SBC CEO and Founder Rasmus Sojmark added: ”We are extremely delighted to confirm The Innovation Group as a Supporting Partner of Betting on Sports America. They have earned a reputation in the industry for accuracy, objectivity, and reliability and we feel that their experience and global reach will ensure that Betting on Sports America will be the must-attend event in the US for the sports betting industry.”

Betting on Sports America, held 23-25 April in New Jersey, is the largest dedicated sports betting conference & exhibition in the US. The conference boasts 175 leading industry speakers across 40 sessions, with 60 exhibitors displaying their latest products on the 61,000 sq ft exhibition floor at the Meadowlands Exposition Center. Delegates will be treated to world class hospitality with plenty of business and networking opportunities in New Jersey (Meadowlands Racetrack) and New York (40/40 Club and Sky Room Rooftop Bar). For more information about the event, please visit https://www.sbcevents.com/bosa2019.

Becky Liggero: the evolution of media and revealing my most eccentric interview
3 Aug | Events | Maria Tsnompilantze
'As the countdown to the SBC Summit in Lisbon accelerates, we spoke to Becky Liggero, who provided candid insights...
Read more
Michael Jordan, Carsten Koerl and Jason Robins: A Once-in-a-Generation Conversation Comes to...
3 Aug | Events | Maria Tsnompilantze
'Don't miss Michael Jordan, Carsten Koerl and Jason Robins opening SBC Summit with an exclusive Leadership...
Read more
Cypriot National Betting Authority on effective gambling regulation
3 Aug | Events | Ellis Davis
'Regulated betting in the Republic of Cyprus grew 8% YoY to more than €1.3bn (£1.1bn) in...
Read more
Meridian Holdings Chair on consequences of rebrand and continued technology edge
3 Aug | Events | Ellis Davis
'It is now almost six months since Golden Matrix Group officially completed its rebrand to Meridian Holdings.  The decision...
Read more
SBC Summit: 5 Powerful Reasons It Delivers Real Business Outcomes
31 Jul | Events | Maria Tsnompilantze
'The Pillars: Designing an Event Around True ValueConference: Understand What's NextQuestion answered: What's changing?Conference stages include:Education+:...
Read more
Vadim Aidlin: There are ‘no safe’ marketing channels now
31 Jul | Affiliate Leaders Summit | Maria Tsnompilantze
'With many markets clamping down in gambling advertising, Vadim Aidlin of Mamuta Media speaks about how...
Read more
Part 2: Flutter’s Malachy Rooney on optimising player props and live betting...
31 Jul | Events | Cosmo Teare
'In part 2 of our interview with Malachy Rooney, Head of Football Strategy and Pricing, Flutter Entertainment,...
Read more
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
30 Jul | Affiliate Leaders Summit | Cosmo Teare
'SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place...
Read more