SBC Webinars Exclusive: Betting and Gaming Council – Committed to Change

The SBC Webinars series continues on Thursday 5 December with Betting and Gaming Council – Committed to Change, an exclusive in-depth look at the newly-launched trade body’s role in the industry.

The BGC, which has replaced the Remote Gambling Association, the Association of British Bookmakers and the National Casino Forum, aims to provide a unified voice for the sector at a time when it is under heightened pressure from regulators, politicians and the media.

This webinar will see Wes Himes, the BGC’s Interim Chief Executive, detail how the organisation plans to fulfil its mandate of ‘championing industry standards’, while improving the representation of all levels and disciplines working within the UK gambling sector.

He will also provide insights on the initial guidance for the BGC’s ambitious ‘22 Actions’ directive, which seeks to reset how stakeholders collaborate to create a safe environment for players, at the same time as promoting the industry.

Register for Betting and Gaming Council – Committed to Change: Thursday 5 December, 16:00 GMT

Wes Himes said: “The BGC’s number one priority is to champion industry standards. The Safer Gambling Commitments and their 22 Actions will set those standards, ensuring our customers a safe and enjoyable betting and gaming experience.

“Everyone needs to know this programme, as it will affect all aspects of the business from marketing to culture.”

Andrew McCarron, Managing Director of SBC, said: “The Betting and Gaming Council has been sorely needed for quite some time, as the industry needs to speak with a unified voice as it continues to come under intense scrutiny from all areas. The industry needs someone to fight its corner.

“It will be important to hear from Wes about the Council’s plans to help drive up standards and make sure that the industry’s efforts on key issues such as safer gambling are recognised by government and the public.”

Join us for this detailed look at the activities of one of the key organisations shaping the future of the UK gambling sector.

SBC Summit Europe: The Home of European Gaming
26 Oct | SBC Summit Europe | Maria Tsnompilantze
'Why Europe's regulated gaming industry needs a meeting place of its own, who it is for,...
Read more
Know Your Player: Turning behavioural insight into responsible growth
21 Oct | Webinar | Scott Fulton
'How can operators use player behaviour data to make better decisions? Are we able to turn...
Read more
SBC and VNLOK Announce Strategic Partnership to Strengthen Licensed Operator Participation at...
19 Oct | SBC Summit Europe | Ellis Davis
'Multi-year partnership will bring Dutch licensed operators and industry leadership to Amsterdam, strengthening dialogue on regulation,...
Read more
SBC Summit 2026 Closes Record Lisbon Week with 40,000 Attendees as Event...
16 Oct | SBC Summit | Cosmo Teare
'SBC Summit 2026 concluded its third edition in Lisbon with more than 40,000 attendees, but the...
Read more
SBC Summit 2026 Closes Record Lisbon Week with 40,000 Attendees as Event...
14 Oct | SBC Summit | Maria Tsnompilantze
'SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of...
Read more
SBC Summit Europe builds on Amsterdam move with regulated markets focus
8 Oct | SBC Summit Europe | Maria Tsnompilantze
'AMSTERDAM, Netherlands – [8 October 2026] – SBC Summit Europe 2027 will bring together the businesses,...
Read more
Winners Announced for SBC Awards 2026
2 Oct | SBC Summit | Maria Tsnompilantze
'Kaizen Gaming, Pragmatic Play, Sportradar and BetConstruct AI were the standout winners at the SBC Awards...
Read more
SBC signs long-term agreement to remain in Lisbon until 2030
2 Oct | SBC Summit | Maria Tsnompilantze
'SBC signs long-term agreement with Turismo de Portugal, the Municipality of Lisbon and Lisboa FCE, securing...
Read more