The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated “Platforms & Performance” conference track.
Taking place on Tuesday, 29 September, the track will bring together leading affiliates, social media and content platforms, operators and marketing specialists to explore how affiliates can strengthen acquisition, engagement and performance in an increasingly complex digital landscape.
The track forms part of the event’s dual-stage conference programme, created in partnership with Conversion Conf. Tracks across the agenda will explore the future of affiliate strategy, scale, growth, AI and content and discovery.
Across the tracks, sessions will explore how affiliates can reach multi-channel audiences, adapt to evolving digital platforms, harness AI, rethink content strategies and build more connected approaches to data, measurement and acquisition.
“Affiliate performance used to be much easier to define. You could look at rankings, clicks or conversions and get a fairly clear picture of what was working. Today, the journey behind those results is much more complicated,” said Rasmus Sojmark, Founder and CEO of SBC.
“Someone might discover a brand through a creator, see it again on social media, search for it days later and convert somewhere else entirely. For affiliates, the opportunity is understanding that whole journey rather than trying to win one channel in isolation. This track is about looking at performance through that wider lens,” he added.
The growing influence of AI on performance marketing will take centre stage during the exclusive keynote ‘AI Powered Growth: How Meta is Supercharging Performance’. During the presentation, Kaan Camgoz (Head of Gaming, RMG & Console EMEA, Meta) will draw on real operator case studies to examine where AI is already delivering practical results for real money gambling advertisers, covering areas including media optimisation, campaign strategy, creative development and measurement.
The conversation will then shift to the changing behaviours of today’s affiliate audience in the session ‘The Modern Affiliate Audience: Younger, Multi-Channel, Easily Distracted, and Totally Disloyal’. Experts Armin Aganovic (COO, Joelsson Media Group AB), Shane Roberts (Streamer, BC.Game), Abraham Charles (Founder&CEO, each&everyone), Tamara Hovhannisyan (Head of Product, Digitain) and panel moderator Olha Sydorenko (CBDO, Jester Marketing) will explore how affiliates can engage audiences across platforms and content formats, alongside changing approaches to loyalty and the challenges of building lasting audience relationships.
The theme of engaging modern audiences will continue in the session ‘Content evolution: why content is the most undervalued asset in iGaming affiliation’. Speakers Rui Costa (Head of Content, Gentoo), Alan Záruba (Chief Digital Content Officer, Livesport (Flashscore)), Adam Bielinski (CEO & Co-owner, iGamingNuts), Keith Geary (Director of Marketing, Mr Gamble) and panel moderator Rohini Sardana (Founder & CEO, Wisewager Ltd) will examine the impact of short-form, social-native storytelling on the affiliate sector, and why it is increasingly being treated as a strategic business asset.
Attention will then turn to the technical foundations of performance during the session, ‘Measurement in 2027: the cookie decline and the first-party data crisis’. Experts Clemence Dujardin (CEO, MyAffiliates), Robert Kraft (Founder, Atlas World), Clint Griscti (Co-founder & CEO, APIdae.Digital), Will Barfield (Head of Fan Reach, Better Collective) and moderator Jyoti Rambhai (Editor, Affiliate Leaders), will break down what affiliate success means in a post-cookie landscape, assessing the technology still showing value, how affiliates can demonstrate value to operators as traditional metrics become less reliable and the growing importance of first party data.
Elsewhere on the agenda, ‘Affiliate Leadership 2030: The Strategies Defining the Next Decade’ will examine how affiliate businesses can prepare for future growth, while ‘Media Planning in 2027: How Meta, Google and TikTok Are Shaping the Next Era’ will explore how changing platforms and advertising environments are influencing media strategies. The track will also feature ‘Killing the Silo Monster: Integrating CRM, SEO, Paid Media & Content’, examining how closer alignment between marketing functions can improve acquisition and retention performance.
Taking place from 29 September to 1 October 2026, the Affiliate Leaders Summit will welcome 10,000 industry professionals to the Feira Internacional de Lisboa (FIL) and MEO Arena for three days of networking, exhibition and education.
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Affiliates can apply for complimentary VIP passes, while an Affiliate Leaders Summit VIP Pass (€599) is available for operators, agencies, suppliers and other professionals working across acquisition and performance marketing.
Explore the full Affiliate Leaders Summit conference agenda and secure your place through the official event website.
Source: iGaming Expert
