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FULL AGENDA

For more information about the schedule or opportunities to speak, please contact Andrew McCarron – [email protected]

Registration opens at 8:30am

Exhibition hall opens at 9:00am

10:15 – 11:00

LEADERSHIP & VISION
CONFERENCE ROOM 1
10:15 – 11:00
Peak betting – are economies of scale causing stagnation?
Has betting become too formulated in its approach to meeting consumer and market scale demands? As European markets enter their ‘peak betting phase’, can bookmakers rely upon current enterprise models to compete and develop further market growth, or has betting become ultimately regimented?
Speakers:
Marco Blume,
Director of Trading, Pinnacle Sports
Guy Harding,
Head of Commercial, OddsChecker
Jens Nielsen,
Sports Betting Director, Danske Spil
Keith O’Loughlin,
SVP – Sportsbook and Platforms, SG Digital

BETTING ON INNOVATION
CONFERENCE ROOM 2
10:15 – 10:40
Presentation

BETTING ON MARKETING
CONFERENCE ROOM 3
10:15 – 11:00
VAR: An opportunity or hindrance to the growth of in-play betting?
It has been confirmed that VAR will make its long awaited debut in the English Premier League next season. With many fearful the technology could affect the fast-paced nature of the English game, we consider the impact the video intervention could have on the evolution of in-play betting.
Speakers:
Jeevan Jeyaratnam,
Head of Compilation, Abelson Odds
Rory Campbell,
Owner, C&N Sporting Risk
Joe Petyt,
Head of In Play Football, Sky Bet
Warren Llambias,
Managing Director, RedZoneSports


Break

11:20 – 12:05

LEADERSHIP & VISION
CONFERENCE ROOM 1
11:20 – 12:05
Betting shops – a new approach needed
Taxes are increasing, betting products are being restricted, running cost continue to climb, so what can be done in the retail betting environment? Can they be more efficient or is a new approach needed?
Speakers:
Jari Vähänen,
Vice President, New Business, Veikkaus Oy
Ben Keith,
CEO, Star Sports
Wayne Stevenson,
Director, Corbett Sports
Troy Cox,
Chief Commercial Officer, SKS365

BETTING ON INNOVATION
CONFERENCE ROOM 2
11:20 – 11:50
Maximising in-play betting behaviour through personalisation
In-play messaging creates a raft of new data points to understand customer behaviour. As events alter and odds change, in-play messaging provides operators with new opportunities to segment customers against markets to drive more intelligent betting choices, and improve the customer experience.
Speakers:
Brendan O’Kane,
Founder & CEO, OtherLevels
BETTING ON INNOVATION
CONFERENCE ROOM 2
11:50 – 12:20
Identifying At-Risk Gambling Behaviours Using Predictive Modeling
Practicing social responsibility: Modelling techniques to help detect problematic gambling behavior at an early stage, in order to take action before problems begin to manifest themselves.
Speakers:
Motti Colman,
Director of New Business, Optimove

BETTING ON MARKETING
CONFERENCE ROOM 3
11:20 – 12:05
Affiliate CEO Panel – Self regulating essentials
With affiliates being pulled into the social responsibility of operators, what can they do to effectively make themselves safe? Can the sector stave off formal regulation or is it too immature?
Speakers:
Ory Weihs,
CEO, XL Media
Jesper Soegaard,
CEO, Better Collective
David Da Silva,
CEO, EasyOdds
Richard Moffat,
CEO. OLBG
Moderator:
Lee-Ann Johnstone,
CEO, Affiliate Insider


12:05 – 12:50

LEADERSHIP & VISION
CONFERENCE ROOM 1
12:05 – 12:50
Sponsorship & Advertising – how much is too much?
The saturation of football-betting marketing, sponsorships and advertising has led to political and media criticism of the industry. Furthermore, leadership details that bookmakers maybe losing the public’s trust.
Speakers:
Philip Canavan,
Director, SEM Global
John Hagan,
Chair, Industry Group for Responsible Gambling (IGRG)
Martin Lycka,
Director of Regulatory Affairs, GVC Group
Mark Davies,
Global Head of Partnerships, Swansea City
Francesco Gaziano,
Chief Marketing Officer, SKS365
Moderator:
David Clifton,
Partner, Clifton Davies

BETTING ON INNOVATION
CONFERENCE ROOM 2
12.20 – 12:50
Utilising football brands to appeal to the masses
Are the same consumers simply being shuffled around between different organisations? Differing from the norm and capturing the next big fish are common dilemmas often facing operators, but finding a simple easy solution has left many an individual scratching their heads. Could the answer lie in skill based trivia games able to be played a variety of ways, and that can utilise Uefa, Champions League, Europa League and even individual football club branding and licensing? Appeal to the masses, using slow incremental steps to bring in new clientele.
Speakers:
Thomas Koller,
Managing Director, Friends4media

BETTING ON MARKETING
CONFERENCE ROOM 3
12.05 – 12:50
Elevating personalisation and promotions
In recent times the growth of the the “RequestaBet” has been exponential. It has allowed operators to add an extra layer of personalisation their sportsbook offering. What are the next stages of growth for RAB type markets and how can operators further personalise their sportsbooks?
Speakers:
Mike White,
Head of Football, Sky Bet
Damien Evans,
Founder & CEO Graphyte Ali


12:50 – 14:00
Lunch

14:00 – 14:45

LEADERSHIP & VISION
CONFERENCE ROOM 1
14.00 – 14.45

Can new brands compete within saturated football betting markets?
Football betting represents the sector’s toughest proposition. However, new incumbents believe that they can effectively compete against and take market-share of established players. What do new incumbents really bring to the sector’s football scene in 2019, and what has been learnt from past costly failures such as Sun Bets?

Speakers:
Sadok Kohen,
CEO, BetBull
Adam Wilson,
Co-Founder, Bookee
Phillip Wilson,
COO – Carousel Group
Stuart Tilly,
CEO, Argyll Entertainment

BETTING ON INNOVATION
CONFERENCE ROOM 2
14:00 – 14:30
Retail Innovation Presentation
BETTING ON INNOVATION
CONFERENCE ROOM 2
14:30 – 15:00
Win back the hearts of your players. Making an impact with sports Big Data
Speakers:
Alex Kornilov,
Managing Director, Betegy

BETTING ON MARKETING
CONFERENCE ROOM 3
14:00 – 14:45
Loyal subjects – how can a brand keep its players onside?
In an age where everyone is price sensitive, and shopping around is standard, how can bookmakers generate some brand loyalty? Is customer service an effective differentiator or do customers jump ship for an extra percentage point? How do you create a mutually beneficial relationship rather than a transactional one?
Speakers:
Josh Lindforth,
Business Development Director – Digital Marketing, Betgenius
Dan Towse,
Head of Brand, Marathonbet


14:45 – 15:30

LEADERSHIP & VISION
CONFERENCE ROOM 1
14:45 – 15:30
New Recruits – The business case for a diversified workforce
The make of a bookmaker staff largely reflect the customer demographic. But can a more diversified operator increase it’s appeal to a wider audience? What should companies do as they employ the industry’s next generation?
Speakers:
Paris Smith,
CEO, Pinnacle
Rose Grissell,
Head of Diversity and Inclusion, British Horseracing Authority
Moderator:
Christina Thakor-Rankin,
Co-Founder, All-in Diversity Project

BETTING ON INNOVATION
CONFERENCE ROOM 2
15:00 – 15:30

BETTING ON MARKETING
CONFERENCE ROOM 3
14:45 – 15:30
Active thinking – making sponsorship work
An increasingly cynical fanbase is making longer term sponsorship deals more attractive with an actual chance to provide a brand with some loyalty. What effective activation is being deployed?
Speakers:
Shayne Lambie,
UK Country Manager, 10Bet
Russ Yershon,
Founder, ConnectingBrands
George Harbourne,
Head of Partner Acquisition & Partnership Services, Aston Villa Football Club
Harj Hir,
Head of Partnership Engagement, Leicester City Football Club
Moderator:
Jaap Kalma,
Interim Business Development Director, SBC


Break

15:50 – 16:35

LEADERSHIP & VISION
CONFERENCE ROOM 1
15:50 – 16:35
CEO Panel – Tough Medicine for Tough adjustments
Following a landmark but disruptive 2018, what is betting leadership’s playbook with regards to driving future growth whilst overcoming the sector’s glaring obstacles? Can a more socially attuned betting sector develop a common rulebook outlining industry sustainability. Furthermore, what legacy values have to be challenged in order to regain public and political trust? As governments impose tougher demands on betting/gambling operators, what is left in the industry’s operating arsenal?
Speakers:
Jesper Karrbrink,
CEO, Mr Green
Jesper Svensson,
CEO, Betsson
Anthony Werkman,
CEO, Betway
Sergey Portnov,
CEO, Parimatch
Moderator:
David Sargeant,
Founder, iGaming Ideas

BETTING ON INNOVATION
CONFERENCE ROOM 2
15:50 – 16:20
Cryptocurrency Presentation
BETTING ON INNOVATION
CONFERENCE ROOM 2
16:20 – 16:50
Sports Betting trends: the Omni-future ahead of us
Sports betting is becoming more customer focused, personalized and “on-demand” than ever, with new products emerging to enhance operators’ handle and margins and, at the same time, players’ engagement. Intralot will present a deep-dive glimpse on the future and discuss the trends in product offering and trading, as well as taking a look at machine learning and AI.
Speakers:
Bill Demakakos,
Group Director of Betting, Intralot

BETTING ON MARKETING
CONFERENCE ROOM 3
15:50 – 16:35
Is Betting Anti-Social – Is brand narrative a lost discipline?
Can betting firms develop interesting narratives and brand propositions in the age of audience disruption and apathy, witnessed across multiple media verticals. Why have bookmakers found it hard to develop ‘socially-led’ media campaigns, and is it too late for sector incumbents to move away from generic ‘lad messaging’ which has dogged the industry? As an all-around rethink is required on industry marketing to meet social responsibility and upcoming live sport advertising constraints, is social media the industry’s best weapon for developing engagement and brand equity?
Speakers:
Elliot Hackney,
Head of Social, Ladbrokes Coral
Matt Wilson,
Founder, Ball Street


16:35 – 17:20

LEADERSHIP & VISION
CONFERENCE ROOM 1
16:35 – 17:20
Q&A – leading suppliers face the questions you want answered
An open forum featuring questions from representatives of the leading industry suppliers. Email your questions to [email protected] or tweet using the hashtag #bofconasksuppliers
Speakers:
Jacob Lopez Curciel,
CEO, OPTIMA
Marco Castaldo,
CEO, Microgame

BETTING ON INNOVATION
CONFERENCE ROOM 2
16:50 – 17:20
Automation Presentation

BETTING ON MARKETING
CONFERENCE ROOM 3
16:35 – 17:20
Herculean task: Reaching an audience in 2019
With the knives out for high exposure TV spots and sponsorship across Europe’s main markets, how can operators reach their potential customers without falling foul of negative media and political coverage? How clever will marketers have to be speak to the target audience?
Speakers:
Eitan Gorodetsky,
Head of SEO & PPC, Betsson Group
Ricardo Pinto,
CMO, Clever Advertising Group
Oli Levy,
Industry Manager, Google

NETWORKING DRINKS

From 17:00 to 19:00 networking drinks are being served in the exhibition area.

NETWORKING DRINKS

From 19:00 to 20:00 networking drinks continue at Frankie’s, the Trustly Bar.

Sponsored by

OFFICAL NETWORKING PARTY

Namco Funscape on Londons South Bank. The venue offers up a wide variety of high-tech entertainment and games that is sure to provide an excitingly different networking experience.

Sponsored by

Networking Party Details:
Start Time: 20:00.
Address: Namco Funscape, County Hall, Riverside Buildings, Westminster Bridge Road, London, SE1 7PB.
Dress Code: Smart Casual

How To Get There:
Easiest way to get there from Stamford Bridge, is to walk to Fulham Broadway underground station. From there take the District Line to Westminster. From there it is just a short walk across the bridge.
Only 20-25 min drive in a taxi from Stamford Bridge.

More info:
Please visit the Namco Funscape website here.

For more information about the schedule or opportunities to speak, please contact Andrew McCarron – [email protected]

Registration opens at 8:30am

Exhibition hall opens at 9:00am

10:15 – 11:00

PRODUCT IN FOCUS
CONFERENCE ROOM 1
10:15 – 11:00
Symbiotic state – How omni-channel
makes online and retail co-operate
With all the fears over an exodus from bettings shops to mobile,
how complementary are the two channels? Bricks and mortar provide consumer confidence
to online brands, while web-based products exponentially expand the number of markets
available in-shop. Where do the two areas work together well, and where needs more
work?
Speaker:
Howard Chisholm,
Director, Bookmakers Technology Consortium
Alexey Sinyushkin,
COO, Olimp Bookmakers
Veiko Krünberg,
Managing Director – Online Operations, Olympic Entertainment Group

THE SCIENCE OF COMPLIANCE
CONFERENCE ROOM 2
10:15 – 11:00
Educating the professionals
How Sky Bet, the Football League and EPIC Risk Management
address the issue of problem gambling and integrity with professional sports
people.
Speakers:
Paul Buck,
CEO, EPIC Risk Management
Scott Davies,
EPIC Risk Management
Richard Flint,
Sky Betting & Gaming

GLOBAL MARKETS
CONFERENCE ROOM 3
10:15 – 11:00
India – on the cusp of
regulation?
The Indian market has long been attractive but unavailable. Is
the mood shifting? What states are most attractive? Is cricket the be all and end
all?
Speaker:
Jaswant Deol,
Sportsbook Director, Betway
Rohit Nair,
Co-Founder, StarPick
Joe Saumarez Smith,
Chairman, Bede Gaming


Break

11:20 – 12:05

PRODUCT IN FOCUS
CONFERENCE ROOM 1
11:20 – 12:05
Platform technology – the
jumping off point for innovation
What does an operator require out of its platform in 2019?
Have requirements changed? Is developing proprietary technology worth the risk? How
can you make the tech roadmap efficient yet flexible to adapt to change?
Speaker:
Omer Efraim,
CTO, Olympic Entertainment Group
Jacob Lopez Curciel,
CEO, OPTIMA

THE SCIENCE OF COMPLIANCE
CONFERENCE ROOM 2
11:20 – 12:05
Integrity – too many cooks?
The number of integrity experts in the market has increased
tenfold in the past few years, but is the more the merrier the best model for
identifying and preventing match fixing? How are sporting bodies protecting
themselves? What should an operator do?
Speaker:
Ludovico Calvi,
President, Global Lottery Monitoring System
Laura Da Silva,
Founder, WePlayFair
Bill South,
Group Security Director, William Hill
Gilles Maillet,
Director of Sport Integrity, FDJ
Moderator:
Benjie Cherniak,
President, DonBest

GLOBAL MARKETS
CONFERENCE ROOM 3
11:20 – 12:00
Africa – shop local
With sports betting sweeping across the continent, which markets
are the most attractive and which are the most stable for long-term investment? Do
recognisable European brands have an advantage?
Speaker:
Peter
Stagles,
Group Operations Director, BetLion
Chris
Duncan,
Head of Sportsbook, Black-op Gaming
Simon
Burrell,
Director, Bettor Football
Moderator:
Will Westcott,
Head of Business Development Africa, Betgenius


12:05 – 12:50

PRODUCT IN FOCUS
CONFERENCE ROOM 1
12:05 – 12:50
Let’s get digital – where now for
virtual sports?
Punters, especially millennials, are used to seeing digitised
sports. So is there still room for growth for virtual products? And where do the
virtual simulations fit into the product portfolio?
Speakers:
Martin
Wachter,
CEO, Golden Race
Steve
Rogers,
Chief Commercial Officer Virtual Sports,
Inspired Entertainment, Inc.
Carlo
Di Maio,
Sportsbook Director at Eurobet, GVC Group
Moderator:
Simon
Westbury,
VSoftCo

THE SCIENCE OF COMPLIANCE
CONFERENCE ROOM 2
12:05 – 12:50
Effective ways to tackle problem
gambling
With increased pressure on operators to make sure that vulnerable
players are identified and treated, what’s the most effective, and cost-effective, way
to do this for operators? Should marketing messaging be changed? But where does the
industry’s duty of care end?
Speakers:
Hillevi
Stuhrenberg,
Manager for Responsible Gaming & CSR,
Betsson

GLOBAL MARKETS
CONFERENCE ROOM 3
12:05 – 12:50
USA – The Undiscovered Country
The repeal of the PAPSA laws blocking sports betting has opened up
opportunities all across the US – but which are likely to bear fruit?
Speakers:
Joe
Lee,
Head of SAS, Paddy Power Betfair
Moderator:
Steve
Schrier,
Chief Commercial Officer, SG Digital


12:50 – 14:00
Lunch

14:00 – 14:45

PRODUCT IN FOCUS
CONFERENCE ROOM 1
14:00 – 14:45
Plugging the gapWhat is the next step for bet builders? Who will win the race to
extend this phenomenon to include in-play betting and cash out?
Speakers:
Jamie
McKittrick,
Head of Commercial, GVC Group
Mattias
Eriksson,
Chief Product Officer, Kambi
Mark
Israney,
Partner, Propus Partners

THE SCIENCE OF COMPLIANCE
CONFERENCE ROOM 2
14:00 – 14:45
Sock puppets – Duplicate
accounts and the Minimum Bet
Should bookmakers be compelled to take bets when customers are
not playing by the same rules? What can be done to prevent duplicate accounts? How
would a minimum bet rule shift trading room behaviour? Should bookmakers be looking
to stem the criticism of ‘not taking a bet’ or is it overblown?
Speakers:
Dan
Schreiber,
Co-founder, BetConnect
Bruce
Millington,
Former editor of the Racing Post

GLOBAL MARKETS
CONFERENCE ROOM 3
14:00 – 14:45
Italy – Fighting the backlash
The current government doesn’t like gambling very much, but what
can the industry do against an aggressive legislature?
Speakers:
Niklas
Lindahl,
Managing Director – Italy, LeoVegas
Marco
Castaldo,
CEO, Microgame
Bepi Pezzulli,
General Counsel, SKS365
Quirino Mancini,
Partner, Tonucci & Partners


14:45 – 15:30

PRODUCT IN FOCUS
CONFERENCE ROOM 1
14:45 – 15:30
Esports – the challenges of
inplay
How are operators managing to effectively offer live betting
opportunities around esports? How much of an issue is lagging? Is there a
determination within the sport to improve the experience?
Speakers:
Marco
Blume,
Director of Trading, Pinnacle Sports
Brett
Abarbanel,
Director of Research, UNLV International
Gaming Institute, University of Nevada
Oskar
Fröberg,
CEO, Abios
Mark Balch,
Head of Esports, Sportradar
Moderator:
Ian
Smith,
Integrity Commissioner, ESIC

THE SCIENCE OF COMPLIANCE
CONFERENCE ROOM 2
14:45 – 15:30
Addressing the pain in payments
Why are banks pushing back against the betting industry? Can the
banks do more to prevent fraud and KYC checks? How can start-ups get bank accounts? Is
the industry being pushed into new banking technologies? What’s the best way of
tackling AMLD requirements?
Speakers:
Steven
Armstrong,
Group Money Laundering Reporting Officer,
William Hill
Sergey Kot,
Head of Business Development, Parimatch
Moderator:
Andrew Gellatly,
Head of Research, GamblingCompliance

GLOBAL MARKETS
CONFERENCE ROOM 3
14:45 – 15:30
Sweden – Driving licences
The Swedish market is opening up with a new licensing process. But
how will the new look market react to competition – and where now for Svenska Spel?
Speakers:
Ismail
Vali,
Senior Consultant, iGaming Leaders


Break

15:50 – 16:35

PRODUCT IN FOCUS
CONFERENCE ROOM 1
15:50 – 16:35
Data – do you get what you pay for?
Official, enhanced, premium, live. Data comes in many flavours these days, but how much do you have to invest in the product given the rising costs elsewhere? What are the risks of using sub-standard data? Can operators afford multiple data streams? Does the richer the data make product innovation easier? Which is more important speed or accuracy? Does the end user even notice?
Speakers:
Matt Stephenson,
Global Partnerships Director, Betgenius
David Lampitt,
Managing Director – Global Operations, Sportradar

THE SCIENCE OF COMPLIANCE
CONFERENCE ROOM 2
15:50 – 16:35
The best ways of dealing with
regulators
You’ve done something wrong. Shifting sands have left your
company exposed to the new normal and you’ve transgressed the regulations, despite
your best efforts. So what now? There’s no more Mr Nice Guy from the Gambling
Commission. What is the best thing to do?
Speakers:
David
Clifton,
Partner, Clifton Davies
Charmaine Hogan,
Former bet365/European Commission

GLOBAL MARKETS
CONFERENCE ROOM 3
15:50 – 16:35
Spain – Europe’s number one betting
destination
Unlike established markets of Italy and UK, Spain is embracing the
betting industry after its latest licensing round. How are operators reaching the
punters?
Speakers:
Sam
Behar,
Global Head of Marketing, Marathonbet


16:35 – 17:20

PRODUCT IN FOCUS
CONFERENCE ROOM 1
16:35 – 17:20
Brexit – What now for the UK &
Gibraltar?
With the UK due to leave the European Union at the end of the
month, what does that mean for gambling legislation?

NETWORKING DRINKS

From 17:00 to 20:00 networking drinks are being served at Frankie’s, the Trustly Bar

Sponsored by

OFFICIAL CLOSING PARTY

‘Under The Bridge‘ will play host to the official closing networking party, from 20:00 till late! Under The Bridge is Chelsea owner Roman Abramovich’s favourite London club. The club was recently refurbished for £30 million, which makes it one of London’s top venues.

Sponsored by

Networking Party Details:
Start Time: 20:00.
Address: Under the Bridge, Stamford Bridge, Fulham Road, London, SW6 1HS
Dress Code: Smart Casual

How To Get There:
The venue is located under Stamford Bridge stadium and next to Frankie’s, the Trustly Bar.

More info:
Please visit Under The Bridge’s website here.

Registration

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