Hexopay, who is sponsoring the inaugural Payment Expert Forum at this year’s Betting on Football, caught up with SBC to chat about the number of ways in which the payment industry plays a vital role in the sports betting industry, especially with regards to navigating challenging markets.
Their Operations Director, Andy Coyne, detailed how operators can no longer afford to be complacent when looking at innovation across the gambling industry, and how gamification in sports betting is expected to capture the attention of industry stakeholders in 2019.
What are you looking forward to at Betting on Football?
The quality and seniority of delegate and speaker is unmatched. For suppliers it’s vital to have access to the key decision makers and Betting on Football provides ample opportunities.
What are you promoting at Betting on Football?
Hexopay are the payment experts. Our executive team have extensive experience on both the payments side and as a gambling merchant. Our single API gives operators access to hundreds of payment solutions through one integration. We can assist with challenging markets and have up-to-date multiple connections ensuring adoption and acceptance is optimised.
What industry innovation will capture the most attention in 2019?
I think it’s hard to predict but one can see the general trends towards more gamification of sports betting, reducing the number of clicks to place a bet and increased personalisation ensuring that customer loyalty is retained in a busy marketplace.
On the first of these I’ve been impressed by Hill’s use of a roulette wheel to predict next events in live games combing traditional betting with casino.
Do you expect speed of innovation to slow in the absence of a major football tournament?
No I think the competitiveness of the market and the interest in the top European domestic leagues and Champions league means no one can afford to be complacent.
How can betting and football stakeholders work together more effectively?
Through events like this but I think there is an opportunity to do more from a PR point of view to stem the tide of an anti-gambling media agenda by pointing out the positive work both sectors are engaged in and also reiterate for the majority of consumers it is an enjoyable leisure pursuit.
Which parts of the conference agenda have caught your eye?
The payments forum given our role in the sector is an obvious one however as a general interest the science of compliance feature is one I’m keen to attend as no gambling event can ignore the increasingly robust regulatory landscape we operate in.
The sixth edition of #bofcon will take place from the 19-22 March at Chelsea FC’s Stamford Bridge. The international sports betting trade event will feature 2,000 senior executives from across the sports betting industry, 200 of which will be taking part in discussions across 40 different conference sessions.
