Logispin Group is sponsoring Betting on Football 2018, the fifth edition of the largest international football and betting trade conference at Stamford Bridge, the home of Chelsea FC.
Ahead of the 20-23 March event, we spoke to the company’s Marketing Manager Niccolo Cassettari, about what he is looking forward to at #bofcon2018, which innovation he expects to capture the most attention in 2018, and who he is backing to lift the World Cup trophy in Russia.
SBC: What are you looking forward to at Betting on Football?
NC: Betting on Football is always a big occasion for networking, new opportunities, consolidating existing relationships and getting to know more about the market. It will be really interesting.
SBC: What are you promoting at Betting on Football?
NC: Logispin will promote the affiliate programme of our main African clients – Bet9ja, Betin Kenya and Betin Uganda. Something you can’t miss if you are an affiliate who wants to easily monetize his African traffic with reliable partners.
SBC: What industry innovation will capture the most attention in 2018?
NC: 2018 will be the year of the “immediate” markets, where users can place bets within faster time frames. iGaming is following the modern trend; from live betting through to food deliveries, everything has to be instant.
SBC: How can your company help to improve the customer experience ahead of the World Cup?
NC: Our clients are always raising the standards of developments and promotions for the African market to improve the customer experience. Lots of exciting tailored products will be released before World Cup will kick-off, stay tuned!
SBC: Who are you backing to win the tournament, and why?
NC: Since Italy won’t take part in this edition, we’ll support our clients!
