Betshah – esports will take the limelight for the rest of 2019

Catching up with our event sponsors ahead of Betting on Sport, we sat down with Ioannes Lagos who is the Project Manager at Betshah.

In our discussion, Lagos explained that Esports is the sector we should really be keeping an eye on if we’re looking to appeal to Generation Z, while adding that he ‘tips his hat’ to all that promote responsible gambling practices.

What are you looking forward to at Betting on Sports?

Betting on Sports has established itself as the meeting point of the people who really count in our industry. I am really looking forward to some mutually fruitful networking at the highest possible level!

What are you promoting at Betting on Sports?

We are promoting our sportsbook & casino BetShah. We are very excited to be presenting to the world a project created by professionals, who also happen to be players themselves.

What industry innovation will capture the most attention in 2019?

Esports really resonates with Generation Z and I am expecting it to be quite a lot in the limelight in 2019.

Which sports betting operator has impressed you the most in 2019?

Obviously, the answer is the 3 letter word that everyone loves or hates, depending on whose side it is on. VAR, that is.

What sports betting partnership has stood out in the past 12 months?

I am tipping my hat, not to one, but to several operators who promote responsible betting practices. This is the betting world of tomorrow.

If you could attend one sporting event, what would it be?

I will have to go traditional on this and choose the UEFA Champions League Final!

Which parts of the conference agenda have caught your eye?

I am eagerly anticipating (and I am sure I am not the only one) the USA in focus section.

SBC signs long-term agreement to remain in Lisbon until 2030
2 Oct | SBC Summit | Maria Tsnompilantze
'SBC signs long-term agreement with Turismo de Portugal, the Municipality of Lisbon and Lisboa FCE, securing...
Read more
Meet the Winners of the Affiliate Leaders Awards 2026
1 Oct | Affiliate Leaders Summit | Maria Tsnompilantze
'Clever Advertising, Hub Affiliations, Flashscore Network and Catena Media were among the big winners at last...
Read more
Portugal officials welcome SBC Summit back to Lisbon for third year
29 Sep | SBC Summit | Maria Tsnompilantze
'Government and Lisbon city dignitaries join ribbon-cutting ceremony as SBC Summit returns to the Portuguese capital...
Read more
Rohini Sardana: Cricket is missing the affiliate and marketing partners
25 Sep | Affiliate Leaders Summit | Maria Tsnompilantze
'Cricket is one of the most widely watched sports in the world, but the betting market...
Read more
RubyPlay to spotlight localisation and engagement platform growth at SBC Summit 2026
24 Sep | Uncategorized | Becca Kocar
'Splash Tech, Firerose and an AI panel headline the supplier’s presence in Lisbon RubyPlay, a provider...
Read more
Join SA Gaming as Our Distinguished Guest at SBC Summit
24 Sep | Events | Becca Kocar
'With over 17 years of industry expertise, SA Gaming is a premier Live Game provider, offering...
Read more
Evoplay to showcase expanding ecosystem at SBC Summit 2026
24 Sep | Events | Becca Kocar
'Evoplay, the award-winning game development studio, is set to showcase its extended product ecosystem at SBC...
Read more
ENJOY prepares rare black diamond prize for SBC Summit
24 Sep | Events | Becca Kocar
'Supplier's first solo stand will host exclusive tournament built around hit slot Diamond Slam ENJOY Gaming,...
Read more