Clever Advertising – AI will make the difference

Betting On Sports week has begun and SBC continues catching up with the event sponsors, sitting down with Ricardo Pinto, CMO at Clever Advertising.

He told SBC about Clever Advertising’s results driven model and discussed which industry innovation he envisaged would capture the most attention this year. 

What are you looking forward to at Betting on Sports?

Latest news, what lies ahead, networking and the valuable conferences.

What are you promoting at Betting on Sports?

We are a media agency for the biggest sports books in the world, we deliver results.

What industry innovation will capture the most attention in 2019?

AI will make all the difference in player retention.

Which sports betting operator has impressed you the most in 2019?

In the UK, Skybet is the most forward thinking of them all.

What sports betting partnership has stood out in the past 12 months?

Africa has been a good surprise, an emerging market with plenty of opportunities.

If you could attend one sporting event, what would it be?

F1 in Monaco.

Which parts of the conference agenda have caught your eye?

2020 Vision.

#boscon, held 17-20 September at Olympia London, is the world’s leading sports betting industry event, with this year’s conference set to boast 300 leading industry speakers across 50 sessions, with 120 exhibitors displaying their latest products. 

Delegates will be treated to world-class hospitality with plenty of business and networking opportunities at some of London’s most iconic venues including the Natural History Museum. For more information about the event, please visit the Betting on Sports website

Alex Ursa, Betr: Why prediction markets are reshaping US crypto payment adoption
5 Jun | Events | Ellis Davis
'Prediction markets have shaken up the US gaming landscape in the last twelve months, forcing some of the...
Read more
5 Jun | Affiliate Leaders Summit | Ellis Davis
'For years, affiliate success followed a familiar formula.  Build strong SEO rankings, negotiate great deals, drive...
Read more
Betsson Group: “It’s where all the key players from the region and...
4 Jun | Events | Ellis Davis
'Ahead of SBC Summit Americas 2026, SBC spoke with Andrea Rossi, Commercial Director for LatAm of...
Read more
Building a brand that matches our ambition: the evolution of SBC Summit
4 Jun | Events | Maria Tsnompilantze
'Developing a brand is one of the most transformative exercises a business can go through. It...
Read more
Affiliate Leaders Summit Launches as Standalone Global Event in Lisbon
4 Jun | Affiliate Leaders Summit | Ellis Davis
'The Affiliate Leaders Summit will take its next major step in 2026, evolving into a standalone...
Read more
Juan Camilo Carrasco: the ‘significant relief’ for Colombia gaming after an ‘exceptional...
4 Jun | Events | Ellis Davis
'Last month, Gustavo Petro faced his biggest setback as President of Colombia, as the Humana government was ordered to...
Read more
Alea Heads to SBC Summit Americas with Three Award Nominations and a...
3 Jun | Events | Becca Kocar
'Barcelona, June 2026 — Alea will return to SBC Summit Americas from June 9–11 in Fort...
Read more
Q&A: Mariola del Socorro de la Piedra Quelle on why Latin America...
3 Jun | Events | Ellis Davis
'As more companies eye up the opportunities available for expansion across Latin America, Mariola del Socorro...
Read more