EvenBet Gaming is sponsoring Betting on Sports 2017, the second edition of the largest international sports and betting trade conference at Olympia Conference Centre in Kensington.
Ahead of the 12-15 September event, we spoke to the company’s CEO Dmitry Starostenkov about what he is looking forward to at #boscon2017 and his perfect sporting event.
SBC: What are you looking forward to at Betting on Sports?
DS: We are continuously and attentively looking for the new gaming industry events with big potential. From my point of view, Betting on Sport Conference is one of those.
What we see at the first hand is a professional team at the heart of this conference that acts more like a partner for each exhibitor, aspiring for synergy neither than just an event organiser with a simple business interest. This way, each sponsor gets much wider set of benefits: excessive networking, high visibility in the press, match making and partnerships.
SBC: What are you promoting at Betting on Sports?
DS: Our main business focus and market niche is producing and promoting various skill-based games. BOS is a good fit for us because sports betting players are more disposed toward complicated game play and use of their skills instead of just a luck if compared to slots and online casino players.
At this conference, we are promoting both our existing and proven products like EvenBet Poker and introducing our new product EvenBet Fantasy. This new product is a B2B platform for daily fantasy sports websites.
SBC: Where can betting work together more closely with sport?
DS: I think betting business could reach better brand awareness with more diversified sponsorship programs than just teams sponsorship and sport stars featuring.
There are plenty of other opportunities which have great potential but limited use: sponsoring sports schools, amateur and school leagues, junior championships, Paralympic sports teams, etc. The significant benefit of this approach is the demonstration of social responsibility of betting business along with the increased visibility of a brand.
SBC: Describe your perfect sporting event
DS: Definitely it was McGregor vs Mayweather boxing. It’s a new standard for the creativity in sporting events creating, promoting, and running. Everyone was aware that it’s just a show with highly predictable outcome, however record-breaking 6.5 million PPV and $1 billion total revenue demonstrate us that consumers’ priorities are more complicated than just waiting for the finale.
