Matchbook is sponsoring Betting on Sports 2017, the second edition of the largest international sports and betting trade conference at Olympia Conference Centre in Kensington.
Ahead of the 12-15 September event, we spoke to the company’s Director of Business Development Bradley Morrish about what he is looking forward to at #boscon2017 and his perfect sporting event.
SBC: What are you looking forward to at Betting on Sports?
BM: Betting on Sports has become a key component in the sports betting diary due to its informative sessions with key industry minds and the opportunity to meet and catch up with like-minded peers.
Listening to industry leaders on how they see the world of sports betting gives useful insight. I’m particularly interested in attending “Diving In: The Future of Pool Betting” and “CEO: Embracing the Challenges of a Changing Global Industry”, as well as, exploring more potential B2B partnerships for Matchbook.
SBC: What are you promoting at Betting on Sports?
BM: We are promoting the Matchbook Traders Conference, which takes place in London on 1 November. The only event of its kind, the Matchbook Traders Conference is largely B2C and aims to unite advanced bettors, industry professionals and some of the most influential minds in sports betting.
From leading academics to gambling icons, meet the individuals that are shaping the future of betting. We are expecting 600 sharp bettors and industry professionals, with tickets available at www.matchbooktradersconference.com.
SBC: Where can betting work together more closely with sport?
BM: I think it is in the best interest of both the betting community and the sports industry to promote responsible gambling more. Sports betting is generally viewed as a one-way street where the house always wins, but bettors can be educated in areas such as strategic betting and bankroll management.
This is what Matchbook tries to do as a company, and with so many sports teams now involved in key sponsorships with betting companies, it is the responsibility of both parties to ensure that customers get the right information to give them a sporting chance.
SBC: What sports betting partnership has stood out in the past 12 months?
BM: Although not a betting partnership as such, I like what Paddy Power recently did in promoting their brand with Floyd Mayweather wearing the green pants at the weigh in. They are extremely smart with their brand marketing and whether you believe they paid for it or not this was a coup. I used to find them slightly vulgar but now feel their clever thinking and no-holds-barred approach has done wonders to make them stand out from their direct competition without a huge product differentiator.
SBC: Describe your perfect sporting event
BM: I’m a lover of almost all sports. I really enjoy watching major sporting events live, and have been lucky enough to attend events both at home and abroad.
The stand out for me was watching the 2003 Rugby World Cup final with my Dad in Sydney. I’m not sure anything will ever top that. On a professional level, I find sporting events a great way to engage with the client base; investing time in the customer increases brand loyalty.
