Uplatform: studio influx could lead to casino content improvements
Maria Bashkevich, Head of Marketing at Uplatform, believes the influx of new game studios within the casino sector could witness the improvement of casino content overall.
Speaking ahead of Uplatform’s appearance at CasinoBeats Summit 2022 next week, Bashkevich also discusses Malta’s place in the iGaming ecosystem and what she hopes to take away from the summit.
What makes CasinoBeats Summit stand out as an event?
For us it will be the first attendance at CasinoBeats Summit. The CasinoBeats exhibition is a niche event, entirely dedicated to the casino market, primarily European, that gathers the leading experts in the industry under one roof.
Given the high calibre of attendance, we anticipate we’ll gain a lot of contacts and insights, along with potential partners. Our solution, especially our sportsbook, offers operators an opportunity to expand their business and benefit from all verticals, so it’s an excellent opportunity for Uplatform.
Our team is looking forward to presenting our unique solutions and participating in some exciting and interesting discussions during the Summit. We are thrilled to move further with our brand Uplatform.
What role does Malta play for your company in the iGaming ecosystem?
Malta is well-known for being an iGaming hub, with the most prominent industry players concentrated on this island. As we’re in the process of getting the MGA, Malta holds for us great potential and possibilities that have a special place on our roadmap.
Our team has already taken part in a few Maltese events, and we’re looking forward to participating in CasinoBeats and taking advantage of new opportunities. Conferences in Malta are always a positive experience where you can easily network with key decision-makers from Europe’s biggest iGaming companies.
We love Malta. The climate and mood of the island all contribute to great conversations and forging new partnerships.
What industry innovation will capture the most attention in the next 12 months?
I’m very curious about the casino sector, as I think we’ll witness new developments in RNG games and live games in the near future. I believe that having so many new studios and providers entering the market has the potential to improve the quality of casino content. There are likely to be new mechanics, new engagement tools, and maybe even niche games tailored to specific markets.
At Uplatform, we are constantly looking for what’s new in the market and what will benefit our clients. Our Head of Games, Kate, and her team are continually seeking out the best content for our clients to help them succeed in their markets.
What core challenges do you help solve for your customers/partners?
An excellent opportunity to express your unique selling points to the event audience.
All challenges – we know our clients and the problems they face, and we help them to solve them all. Whether it’s localisation, entering a new unknown market, or acquisition, no matter what it is – with Uplatform’s solution, everything can be solved effectively and with a favourable outcome.
Having hands-on experience, we’ve created our solution in a way that helps our clients to boost profits and results at each step of their players’ customer journey in any market. For example, in the Latam market – we have one of the strongest sportsbooks with in-house bookmakers that provide a unique offering of events, markets, and odds, both top-tier and low-tier leagues. We have one of the widest coverages of football betting, so operators can be sure that all their bettors will find the match they want to bet on.
Additionally, we have substantial coverage of other sports popular in this region, such as basketball, tennis, esports, table tennis, etc. All this comes together with an agent scheme that is essential for the Latam region, localisation, mobile versions and apps, local payment solutions, etc. So by choosing Uplatform, the operator receives a complete solution that is strategically tailored to this market.
Our success-oriented approach also sets us apart. After the project launches, we pay very close attention to our client’s results and identify ways on how we can better them. The uniqueness of partnering with Uplatform is that we treat each operator distinctly, individually, and as if they are the first client.
What are you hoping to learn from the conference at CasinoBeats Summit 2022?
As always, we are looking forward to listening to the high-level speakers who will participate in the event and learning the latest product information and insights. Personally, I am interested in several of the scheduled discussions, and I hope I’ll have a chance to listen to the speakers. Latam is one of them.
I’m curious to hear more about the experience of other companies in entering this market. This will enable me to understand the challenges better and see how we can help others in the future.
On behalf of the team, I’d say that we can’t wait to meet our partners and clients, share some strategies and ideas, and discover the latest launches and unreleased titles from both market-leading studios and the rising stars.
We are looking forward to CasinoBeats Summit 2022, and hope to see you there!
