Speaking to SBC ahead of this week’s SBC Digital Summit Africa, Mikael Lijtenstein – CEO of Astropay – spoke about the shift towards cashless payments in recent months, and how they will be using the digital evet to promote their One Touch digital wallet.
What are you looking forward to at the SBC Digital Summit Africa?
As we are operating in African territory, our main objective in this summit is to meet relevant actors of the industry that operate in these countries.
As there are many local merchants in the region, we believe this is a good opportunity to contact them and to start building a strong relationship.
What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?
I truly believe this is a good time to improve business and to make those decisions that have been postponed, to find new markets and to diversify the offer. It is important to accompany the changes the pandemic has generated.
When speaking of payments, there has been an acceleration towards cashless. This shift was occurring, but the pandemic has promoted it. Therefore, we had to speed up our projections and plans, and adjust to the new reality. My bit of advice is to keep moving and work hard.
What are you promoting at SBC Digital Summit Africa?
We are promoting our recently launched product, One Touch, a digital wallet that can be easily adopted by merchants from a single integration which requires minimal effort or resources from the operator side. Through One Touch they will be able to identify users from a single code, allowing greater control over transactions and minimizing risks.They will also have a close loop on their clients, to assure that the same person that deposits makes the withdrawal.
Regarding users, they will have an immediate payment option available from a simple “touch”, which allows them to have their funds, in just one place, with almost no friction. This multi-currency solution complies with high security standards that guarantee the prevention of fraud.
With a focus on international transactions, we address the complexities of local markets, offering fast and efficient solutions across thousands of consumer-recognized payment methods.
Which parts of the conference agenda have caught your eye?
I think it is a very comprehensive agenda in which all the issues of interest to the industry are handled and where we can obtain a good perspective on the African reality.
