SBC to move ICE London at brand new stand location S3-206

SBC (Sports Betting Community) will be in a new location at this year’s ICE London exhibition at the ExCeL Centre from 5-7 February, moving into the main south hall itself at stand S3-206.

The SBC team will be on hand throughout all three days to showcase upcoming events in 2019, including Betting on Football (19-22 March), Betting on Sports America (23-25 April), Betting on Sports (17-20 September) and the CasinoBeats Summit (17-20 September) as well as all news platforms (SBCNews, SBC Americas, CasinoBeats & Insider Sport) and additional services.

SBC Managing Director Andrew McCarron commented: “Our new position puts us into the heart of the show which is good as we have so much to tell the industry about what we have planned for 2019. With this year being SBC’s tenth anniversary, we are pushing the boat out to make it a special year for the betting industry.”

To celebrate the tenth anniversary, SBC is branding the London Baby networking party on the Tuesday evening to reflect the year ahead. Held once again at Cafe de Paris, more information is available here.

SBC is also thrilled to once again be able to offer the ever popular Sports Betting Tours on Tuesday 5th February and Wednesday 6th February during the exhibition. ICE London is always a very busy show, which is why the Sports Betting Tours are a great opportunity for delegates to connect with key sports betting suppliers. Delegates will be introduced to the right person at each company, who can tell them all about their latest products and services.

The team will be available to showcase the updated layout and impressive speaker lineup for this year’s Betting on Football, taking place at Stamford Bridge on 19-22 March. The event is a must-attend conference and exhibition for members of the sports and betting industries, providing no less than 40 conference sessions over three days from 200 of the very best industry speakers as well as 40+ exhibitors and 2,000 high level delegates.

SBC will also be introducing the inaugural Betting on Sports America in New Jersey/ New York on 23-25 April, set to be the largest sports betting and exhibition in the US making it a crucial event for anyone interested in the emerging US sports betting markets. The 1,500+ delegates attending will experience 40+ conference sessions which will include high quality content from 175+ industry speakers, as well as 60+ exhibitors and world class hospitality and unlimited networking and business opportunities.

Meetings can be requested with the SBC team prior to ICE for those who wish to find out more about the upcoming events in 2019. Attendees can request an allocated date and time slot here.

LeoVegas – Gethin Evans: High taxes and high stakes in Scandinavian gambling...
27 Jul | SBC Summit | Cosmo Teare
'Gethin Evans, the Chief Commercial Officer at LeoVegas Group has warned that approaching Scandinavia as a single, uniform...
Read more
TAP Air Portugal Named Official Airline Partner of SBC Summit and Affiliate...
27 Jul | SBC Summit | Cosmo Teare
'Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive...
Read more
Meet the Nominees: SBC Awards 2026 Shortlists Revealed
24 Jul | SBC Summit | Cosmo Teare
'SBC has officially announced the shortlisted nominees for the 13th edition of the SBC Awards, set...
Read more
Rui Costa: ‘There’s a lack of personality in iGaming content’
24 Jul | Events | Maria Tsnompilantze
'Gentoo Media’s Rui Costa speaks to Affiliate Leaders about how affiliates need to evolve their content...
Read more
SBC Summit Spotlight: Alex “Jay” Balan, Super
23 Jul | SBC Summit | Cosmo Teare
'La rápida evolución de las amenazas digitales está obligando a la industria del juego online a replantear la...
Read more
SBC brings CPD-accredited learning to SBC Summit and Affiliate Leaders Summit
23 Jul | SBC Summit | Ellis Davis
'Professionals attending SBC Summit and Affiliate Leaders Summit this September will be able to turn three...
Read more
CGA President Paul Burns: Alberta iGaming market strikes the right balance
22 Jul | SBC Summit | Ellis Davis
'It seems as though it’s always an important time for the Canadian gaming industry these days, but Alberta opening Canada’s second commercial...
Read more
Regulatory Exchange and High-Level Networking Define SBC Summit Tbilisi 2026
22 Jul | SBC Summit Tbilisi | Ellis Davis
'SBC Summit Tbilisi returned last week, with attendees praising the quality of conversations, direct access to...
Read more