Alea Heads to SBC Summit Americas with Three Award Nominations and a Focus on Sweepstakes

Alea Heads to SBC Summit Americas with Three Award Nominations and a Focus on Sweepstakes

Barcelona, June 2026 — Alea will return to SBC Summit Americas from June 9–11 in Fort Lauderdale, arriving with three nominations at the SBC Awards Americas and a strong presence across both the exhibition floor and conference agenda.

The company has been shortlisted for Employer of the Year, Casino Supplier of the Year Latin America, and Industry Innovation of the Year Latin America, recognising both its commercial growth and continued investment in product development across the region.

Sweepstakes Takes Centre Stage

One of Alea’s main focuses during the event will be the continued evolution of the North American sweepstakes market.

Alexandre Tomic, Founder of Alea, will join Jonathan Brovda, Co-Founder and CEO of Gains.com, for a fireside chat exploring one of the industry’s most discussed verticals.

“Understanding the Sweepstakes Phenomenon: A Chat between Alexandre Tomic and  Jonathan Brovda”

  • June 10
  • 14:20–14:40
  • Stage 2 – North America Sports Betting & Casino

The discussion will examine how sweepstakes has evolved from a niche alternative into a major force within the North American gaming landscape, looking at the factors behind its growth, the challenges facing new entrants, and what the next stage of market development could look like.

“SBC Americas brings together two markets that are genuinely exciting for us right now. LatAm is evolving fast, Brazil especially, and in North America the sweepstakes conversation is only getting bigger. We’ll be there with the whole team, ready to get into it,” said Alexandre Tomic, Founder of Alea.

Meet the Team in Fort Lauderdale

Alongside its participation on stage, Alea will be present at Booth 416 throughout the event with representatives from its Business Development, Account Management, Partnerships, and Marketing teams.

Visitors will also find the Alea Oxygen Bar, offering a chance to recharge while connecting with the team between meetings and sessions. Inspired by Alea’s ongoing focus on health and wellbeing, the activation brings a small element of the company’s culture to the exhibition floor.

About Alea

Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration. Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency. Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level. In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.

In addition to game aggregation, Alea has introduced Alea Pay, an exclusive payment gateway that further optimizes financial transactions. With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.

For more information, visit www.alea.com.

James Myles explores whether there is too much data available to gaming...
21 Jul | Events | Ellis Davis
'Data is exploding in usage and availability in new ways unforeseen due to the developments of...
Read more
SBC Summit's AI Academy to Cover AI Agents, Deepfake Threats and Human-AI...
21 Jul | Affiliate Leaders Summit | Ellis Davis
'From spotting deepfake fraud to building your own AI assistant, SBC Summit's new AI Academy will...
Read more
Bill Pascrell III: What does the future of US betting integrity actually...
21 Jul | Events | Ellis Davis
'In the wake of recent high-profile scandals, the U.S. sports betting industry faces an unprecedented integrity crisis.  From...
Read more
SBC Summit Spotlight: Savvas Iliopoulos, Allwyn Hellas
20 Jul | Events | Cosmo Teare
'Anticipándose a la participación de Allwyn Hellas como una de las empresas protagonistas de SBC Summit 2026, SBC Noticias conversó con Savvas Iliopoulos,...
Read more
Gamstop’s Katie Reynolds-Jones: The only way we can stop non-Gamstop casino ads...
20 Jul | Events | Cosmo Teare
'Ahead of her appearance at the SBC Summit in Lisbon, where she will be speaking on the...
Read more
Kresimir Spajic: Allwyn’s all-in on digital
20 Jul | Events | Ellis Davis
'Digital has become a core vertical for modern gambling companies when chasing a successful business strategy....
Read more
CEO insight: Running century-old Loteria Română as a generational mission
20 Jul | Events | Ellis Davis
'The role of leading a national lottery is, as it turns out, not just about pushing...
Read more
Affiliates need to become ‘consumer brands and platforms’
17 Jul | Affiliate Leaders Summit | Cosmo Teare
'Pierre Cadena from Catena Media discusses the evolving affiliate marketing landscape and what it means going...
Read more