Nominations span product, technology, affiliate campaigns and company culture, with winners announced September 30 at MEO Arena in Lisbon during SBC Summit
SlotCatalog, one of the most established affiliate platforms in the iGaming industry with more than 10 years on the market, has been shortlisted in four categories at the SBC Affiliate Leaders Awards 2026: Affiliate Product Innovation, Affiliate-led Campaign of the Year, Affiliate Technology of the Year, and Affiliate Employer of the Year. Voting closed on August 14, and winners will be announced on September 30 at MEO Arena in Lisbon, during SBC Summit.
Taken together, the four nominations cover most of what SlotCatalog has spent the past decade building: the Affiliate Marketplace partners use to book and track placements, the Data Platform that powers SlotRank and ProviderRank behind it, the CrossyRun™ game mechanic developed with studio partners, and the team responsible for all of it.
Affiliate Product Innovation: The Affiliate Marketplace
The Affiliate Product Innovation nomination centres on the SlotCatalog Affiliate Marketplace, a self-service system for buying and booking affiliate placement positions that the company built to replace the industry’s default of private, backroom negotiation. Every registered partner sees the same price for the same position, with no admin fee hidden behind a private quote.
Two features have driven the product’s recent growth. Live bidding lets a partner compete for a premium position that is already booked, by offering a higher price to take it over, with instant notification for whoever gets outbid. Automated exposure tracking then holds every placement to an expected delivery benchmark, comparing it against real click and conversion data pulled from partners’ own postback feeds; a position that falls behind is flagged automatically so SlotCatalog’s affiliate management team can rebalance it before the partner has to ask why.
More than 50 VIP partners are already booking positions through the upgraded Marketplace, without the messenger back-and-forth that has defined affiliate negotiations for two decades.
“Everyone in this industry says they want transparency. Very few build for it,” said Mickey Winitsky, Managing Partner at SlotCatalog. “We stopped debating the problem and built the tool. Every placement on the Marketplace comes with real clicks and real conversions attached to it, geo by geo.”
Affiliate-led Campaign of the Year: Built Around CrossyRun™
The Affiliate-led Campaign of the Year nomination covers the work SlotCatalog does directly with game studios: visibility programmes, structured content partnerships, and CrossyRun™, its proprietary step-crash mechanic, which it licenses and co-develops with studios into finished games.
The clearest example is the CrossyRun™ family built with Evoplay. Uncrossable Rush launched first and proved the mechanic could perform commercially. Caramelo Dog: Lucky Run, released on 25 May 2026, went further, built from the brief onward around a specific market: Brazil’s Vira-lata Caramelo, a caramel-coloured street dog that is already a recognised cultural symbol, became the game’s main character, and the math model was tuned to the shorter sessions and faster feedback loops typical of Brazilian players.
“The Vira-lata Caramelo itself represented a powerful cultural signal. The character generates substantial search demand and social media engagement organically, making it a proven audience interest rather than a creative assumption,” said Mykhailo Kachanov, Chief Business Officer at SlotCatalog.
SlotCatalog’s affiliate work around the launch followed the same model it uses across the CrossyRun™ family: a dedicated game page and review, a joint interview with both companies’ leads, placement inside the CrossyRun™ collection, and an interactive engagement quiz run both as a general campaign and as a smaller pilot in Portugal, a market culturally close to Brazil. The general campaign drew 1,158 views with a 42.6% completion rate, ahead of both prior CrossyRun™ seasonal releases on raw volume; the Portugal pilot converted in an average of 1 minute 31 seconds, under half the time of any other campaign in the family, an early signal that culturally proximate markets engage faster with content built around a specific identity.
Affiliate Technology of the Year: The Data Platform Behind SlotRank and ProviderRank
The Affiliate Technology of the Year nomination is for SlotCatalog’s Data Platform, the exposure- and player-behaviour-tracking infrastructure behind SlotRank and ProviderRank, and, this year, a new paid data subscription service built on the same signals.
The Data Platform crawls more than 2,000 online casinos across 50-plus markets on desktop and mobile, capturing game exposure and player behaviour and recalculating rankings daily. SlotRank and ProviderRank are its two best-known outputs: SlotRank scores an individual game by its average position in casino lobbies, and ProviderRank aggregates those scores across a studio’s full catalogue to rank developers by actual, observed popularity rather than self-reported figures. Both are recalculated straight from the daily crawl, and SlotCatalog says a studio cannot pay to move up either ranking.
This year, SlotCatalog opened the Data Platform up directly. A new paid subscription service gives studios and operators the underlying market-visibility and player-behaviour signals for launch planning, distribution prioritisation, portfolio assessment and product decisions.
Affiliate Employer of the Year: Recognised by the People Who Work Here
The fourth nomination covers the team behind the other three: the people who built SlotRank and the Marketplace’s bidding engine, who write and produce the CrossyRun™ launches, and who manage partner relationships day to day. Several of the people who joined SlotCatalog earliest in its ten years are still running these programmes now, and it was SlotCatalog’s own staff who put the company forward for this category.
Winners across all Affiliate Leaders Awards 2026 categories, decided by a combination of public voting and an independent judging panel, will be announced on September 30 at MEO Arena in Lisbon during SBC Summit.
About SlotCatalog
SlotCatalog tracks casino lobby exposure, player behaviour and performance data across 2,000+ casinos in 50+ markets through its Data Platform, which powers SlotRank and ProviderRank, independent metrics studios and operators use to evaluate game performance and distribution. Its Affiliate Marketplace applies the same data to affiliate placements, and it develops and licenses game mechanics through CrossyRun™, its proprietary step-crash framework available to studios worldwide.
Website: www.slotcatalog.com
Media Contact
Daria Kushnir
SlotCatalog.com
