1xBet is sponsoring Betting on Sports 2017, the second edition of the largest international sports and betting trade conference at Olympia Conference Centre in Kensington.
Ahead of the 12-15 September event, we spoke to the company’s Business Director Sergey Karshkov about what he is looking forward to at #boscon2017, his perfect sporting event, and how sports and betting can work better together.
SBC: What are you looking forward to at Betting on Sports?
SK: Foremost, we expect new opportunities from Betting on Sports. For today, we are one of the most or even the most rapidly developing company in the betting market. For the seven years that we have been operating, 1xBet has achieved a lot of goals that many companies failed to reach for decades. Now we have one of the best gaming platforms in the world.
We have no competitors in the number of events for pre-match and live betting, the range of the markets and odds. We have managed to collect the best products from all leading gambling providers – slots, casinos, live casinos, bingo, keno, lotteries (more than 120 providers, the largest amount in the world), and integrate more than 160 (!) payment solutions on our website. Our IT Team has created more than 50 unique gaming products, and every month we’re running three or four new ones.
Our platform is ready to communicate with the client from anywhere in the world in 49 languages and provide 24/7 Customer Support in 27 languages! We are completely open to everything new that happens in the world of our industry and accept, support and nurture with delight any interesting idea or technology. I really hope that the participation in Betting on Sports will bring us new contacts, partners, and open that doors that were previously closed.
SBC: What are you promoting at Betting on Sports?
SK: During Betting on Sports, we will present our own 1xBet platform. As I said, we have managed to create a unique product, combining a huge attraction for the user who will be able to find anything, regardless of preference and region with a very high conversion for affiliates. Also, we would like to introduce a more flexible and promising format for betting companies and other members in the sports industry: advertising agencies, clubs, celebrities.
SBC: Where can betting work together more closely with sport?
SK: We hope the cooperation between betting and sports should become deeper each day. The idea that betting only takes advantages from the sport industry is incorrect. Both industries have a lot to offer each other, can make each other more dynamic and interesting as well. And I would like to discuss how we can achieve this during the event.
SBC: What sports betting partnership has stood out in the past 12 months?
SK: It is difficult to allocate something really outstanding in betting industry cooperation. Traditionally, large global companies set the tone for operating and do it in an ‘old fashioned’ way. However, there are still a lot of opportunities that nobody uses. We plan to implement some of them, so during the next Betting on Sports I hope you can meet our outstanding know how.
SBC: Describe your perfect sporting event
SK: It is difficult to answer this question because the sport differs. From my point of view, the only thing missing in modern sports events is a focus on the viewer. The man of today used to think that the world revolves around him: every day new services appear (most of them are digital) that allow to satisfy any demand “in one click”, and receive any kind of information almost immediately.
The viewer expects the same from the sport event. He wants to be in the middle of the action, to have the opportunity to satisfy his curiosity and get more emotions. That’s why the cyber sport becomes popular so rapidly. If the traditional sports industry can readjust it will gain popularity. If not, the viewer will find another way to be entertained. We understand this fact better than anybody else and would like to take a part in such a perfect event.
