Accuscore – Customer engagement should be at the forefront of the industry

Industry innovation is growing in importance as the sports betting industry continues to evolve, with many beginning to shift their focus towards the most effective ways to retain customers.

Accuscore are due to sponsor this year’s Betting on Football, and in a chat with their CEO Tuomas Kanervala, we turned our attention to all things innovation. Kanervala discussed how he believes that in-play technologies will grab the attention of the industry in 2019, and that through fan engagement, operators can appeal to larger audiences.  

What are you looking forward to at Betting on Football?

Sports Betting Community events have always had great group of speakers and delegates. This Betting on Football doesn’t disappoint us. We are looking for interesting sessions, good discussions and great networking events.

We are especially interested in new innovations for sports betting and the ways how operators see in-play betting solutions to engage their players. Another key topic that naturally interests Accuscore is the sports betting development in USA. Currently we have over 80% of our subscribers from USA and we are looking forward to expand more b2b clients from USA as well.

What are you promoting at Betting on Football?

Accuscore launches its new mobile app this week. It has our predictions, live statistics, user generated triggers to notify players of different activities before and during the game, pre-game and in-play odds, as well as breaking betting news.

The new app will help players to follow multiple games at the same time, how odds are moving during the game and where is the expected value to bet. The initial release has all major football leagues and basketball will be added before NBA playoffs.

What industry innovation will capture the most attention in 2019?

More advanced tools for bettors to place in-play bets with additional information. As the in-play betting volumes increase, players are looking for similar tools and information that they are using to place their pre-game bets.

Do you expect speed of innovation to slow in the absence of a major football tournament?

There might be some delays in new product launches during the summer, but I’m pretty sure that there are many interesting innovations by the start of the leagues in August. Accuscore has started to predict all Chinese Super League games to provide content during June and July in addition to MLS and Liga MX

How can betting and football stakeholders work together more effectively?

Sharing information and best practices to build better fan engagement helps both parties to increase their long term revenues. As one minute video is too long for some fans to watch, constant stream of newsworthy information generate more interest in games. Some of this information could naturally be betting related.

Which parts of the conference agenda have caught your eye?

Many of the Betting on Innovation sessions look very interesting.

#bofcon will kick off at Chelsea’s Stamford Bridge from the 19-22 March. The event will host 2000 senior-level delegates from across the sports betting industry, 200 of which will be taking part in 40 sessions across the six tracks. Find out more.

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