Agipro: Italy’s marketing ban has led to proactive responsible gambling campaigns

Changes to gambling advertising in Italy have led to gaming associations becoming more proactive in the ways that they approach responsible gambling, Nicola Tani, Deputy editor of Agipro, told SBC ahead of next week’s SBC Summit Barcelona – Digital.

As we get closer to the event, which will take place from 8 – 11 September, we spoke with Agipro to find out what they’re most looking forward to at the digital event.

Further details, including the agenda, full line-up of 200 speakers and list of the 100 virtual exhibitors, are available from the official SBC Summit Barcelona – Digital website

To join the 10,000 delegates from around the world, click here to register for free

What are you looking forward to at the SBC Summit Barcelona – Digital?

I am excited about the possibility of getting information on the International gaming scenario. Italy seems to be now the “bad guy” in the European market, with its advertising ban and the continuous tax raises: we want to hear from the International managers what is the feeling on Italy and how the Italian contagion is affecting the other EU countries  

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

I would suggest to improve the engagement of their clients, both retail and online, and raise the gaming bonuses due to the economic crisis

What are you promoting at SBC Summit Barcelona – Digital?

We want Agipro to be known by the International market as the most relevant Italian press agency and media outlet 

What industry innovation will capture the most attention in 2020?

It is not a new technology, of course. I think mobile gaming will gain further market shares: the pandemic pushed the customers towards this gaming mode. In Italy we had a strong growth of online games during the lockdown and the wave is still continuing.

Which operator has impressed you the most in 2020?

In Italy, any marketing campaigns have been banned by the law. The positive aspect is that the gaming associations have been more proactive than in the past in terms of commitment to responsible gaming. 

In 2020, anyway, the main objective of all the stakeholders was to keep the businesses alive and to push on the Government to give the green light to reopen the industry at the end of the lockdown. So, the general debate on the sector was necessarily poor, as the industry has tried to survive first. 

What partnership has stood out in the past 12 months?

Two deals were really relevant: Flutter Group and Evolution Gaming-NetEnt 

Which parts of the conference agenda have caught your eye?

Two parts are particularly interesting for me: The panel on “THE FUTURE LANDSCAPE FOR SPORTS BETTING” and the one on “CREATING AN OMNI CHANNEL EXPERIENCE”, which is an interesting point also for the Italian market.


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