Altenar moves into Georgia with AmbassadoriBet

Altenar is celebrating its attendance at SBC Summit Tbilisi this week by announcing it has secured its first customer in Georgia and will provide its industry-leading sportsbook to online operator AmbassadoriBet.

One of the country’s top players in Georgia’s hospitality industry, Ambassadori’s name is synonymous with luxury and entertainment. The Ambassadori Group owns and operates a VIP casino in their hotel in Tbilisi, with two new casinos rising in their hotel in Batumi and their golf resort in Kachreti.

But the group is not only building an impressive portfolio of land-based casinos, they are branching out into the iGaming landscape with the launch of their own online casino, Ambassadoribet.com. AmbassadoriBet will use Altenar’s sportsbook solution both online and through the retail channel at their resorts.

The agreement sees Ambassadoribet join a growing list of clients for Altenar in Eastern Europe but the first in Georgia.

Alejandro Cazorla, Altenar Sales Manager, said: “I am excited to announce the launch of our cutting-edge sportsbook in Georgia, in partnership with AmbassadoriBet, a renowned resort and casino group. This collaboration represents a significant expansion of our footprint and underscores our commitment to providing top-tier sports betting experiences to new markets.

“With AmbassadoriBet’s esteemed presence and our state-of-the-art platform, we are poised to offer Georgian sports enthusiasts unparalleled access to a wide range of betting opportunities. We look forward to a successful venture and to bringing the thrill of sports betting to Georgia.”

Giorgi Svanidze, CEO of AmbassadoriBet, said: “We are delighted to have integrated Altenar’s sportsbook in time for a busy summer of sport, including the Euros. Altenar’s sportsbook solution offers everything we need to grow our brand and we look forward to a long-term partnership.”

Altenar is represented by Sales Manager Vagelis Bairlis and Sales Executive Luis Muscat at
SBC Summit Tbilisi – book a meeting to discuss your sportsbook needs.

SBC Summit Europe: The Challenges Every European Regulated Market Shares
11 Nov | SBC Summit Europe | Cosmo Teare
'SBC Summit Europe | 19-21 April 2027 | RAI Amsterdam With 27 European countries now operating...
Read more
Channelisation Explained: Why Every European Regulator Is Chasing the Same Number
10 Nov | SBC Summit Europe | Ellis Davis
'So, what is Channelisation? Channelisation Across Europe: A SnapshotWhat's Driving Europe's Push for Higher Channelisation?Why achieving high...
Read more
SBC Summit Europe: Casino, Sportsbook or Lottery? Why Europe’s Gambling Markets Look...
9 Nov | SBC Summit Europe | Cosmo Teare
'SBC Summit Europe | 19-21 April 2027 | RAI Amsterdam Put Europe’s online gambling markets side...
Read more
SBC Summit Europe: The state of Great Britain’s Gaming Market
6 Nov | SBC Summit Europe | Cosmo Teare
'Great Britain’s Market at a GlanceMeet the Regulator: The Gambling CommissionLicensing Structure: How Great Britain’s Online...
Read more
SBC establishes Regulatory Advisory Board to strengthen global industry dialogue
5 Nov | Events | Ellis Davis
'SBC brings together leading regulatory affairs experts and industry executives to support regulatory engagement, collaboration and...
Read more
SBC Summit Europe: Three Opportunities and Three Challenges Facing the European iGaming...
5 Nov | SBC Summit Europe | Cosmo Teare
'Opportunity 1: Regulatory Change Can Create New MarketsOpportunity 2: Moving More of Europe’s Gambling Market OnlineOpportunity...
Read more
SBC Summit Europe: What Regulatory Changes Are Coming to European Gaming in...
4 Nov | SBC Summit Europe | Cosmo Teare
'SBC Summit Europe | 19-21 April 2027 | RAI Amsterdam Finland: The Market Finally OpensGreat Britain:...
Read more
SBC Summit Europe: Where Will European Gaming Growth Come From Next?
3 Nov | SBC Summit Europe | Cosmo Teare
'SBC Summit Europe | 19-21 April 2027 | RAI Amsterdam New Regulation Can Bring Existing Demand...
Read more