North and South America Under One Roof; Learning from Each Other at SBC Summit Americas

This year, the event bridges the best of both North and South American gambling industries under one roof. 

Attended SBC Summit North America before? You’ll still find all the North American-focused content and companies you’re used to—but now with a sunny new Fort Lauderdale vibe. 

Loyal to SBC Summit Latinoamérica? Don’t worry—your favorite dedicated tracks and LATAM-specific magic are all intact. You’re getting all of that and more.

Why the Combined Event is a Win for You

By combining these events into SBC Summit Americas, you’ll gain access to the best of both regions under one roof. While there will still be dedicated content tailored to each region, this new format gives you the chance to share ideas, learn new things, and build connections across regions. 

Shortly, the merger is a win because it fosters cross-regional learning and collaboration while saving time and money for brands targeting both the U.S. and LATAM markets through a unified event.

Learning from each other

First, let’s acknowledge the reality—North and South American markets operate in distinct ways, each with unique challenges and opportunities. And that’s precisely the advantage. Engaging with companies that have already navigated the hurdles your market is currently facing offers invaluable insights. The key is to adapt these lessons to your specific local context.

Here are some tips to make the most of this cross-regional networking and learning opportunity. 

Attend Region-Specific Panels and Sessions

Start by attending sessions dedicated to your region to gain more targeted insights. Then, explore the sessions for the other region to discover strategies that could inspire fresh ideas for your business.

Note: There will be a dedicated LATAM track, a dedicated North America iGaming track, and a Tribal Symposium track. The other tracks—Affiliate Leaders Summit, Leaders, and Payment Expert—will provide a blend of perspectives, with some panels focused on LATAM, others on North America, and some offering a mix of viewpoints featuring speakers from both regions.

Tip: Add your favorite sessions to your calendar by clicking the “Add to Calendar” button next to the session name. You’ll also be able to do this through the SBC Connect App once it launches closer to the event dates.

Identify Common Ground

Look for shared challenges and opportunities between regions, such as regulatory hurdles, emerging payment technologies, or responsible gambling initiatives. Discuss how different approaches could complement or adapt to your market.

Example: North America has developed sophisticated tools for ensuring compliance across a patchwork of state-by-state regulations, such as geolocation technologies to verify player locations. Latin America, on the other hand, is beginning to explore frameworks for unified federal regulations in some markets, while still navigating diverse regional laws in others. A discussion between experts from both regions could highlight how geolocation tools or data management practices used in North America could help Latin American operators streamline compliance efforts. At the same time, North American companies could learn from Latin America’s adaptability in handling diverse player demographics and payment methods.

Engage with Industry Experts

Take advantage of the opportunity to meet leaders from the other region. Ask questions about their experiences, particularly in areas where they’ve overcome hurdles you may currently face.

Note: Typically, SBC events gather 40% of senior decision-makers, meaning you don’t just get to meet people working in the other region but those who actually shape the industry there—the biggest players, the smartest minds, and the people who know the markets inside and out. There’s a lot to gain from chatting to these experts.

Network with a Purpose

Use networking sessions and the event app to connect with people from the other region. Approach these conversations with a mindset of mutual learning—what can you teach them about your market, and what can they share about theirs?

Tip: SBC Connect (the official event app) gives you the opportunity to connect with people even before the event begins. It provides access to the list of attending companies (exhibitors and sponsors) as well as the list of attendees using the app. You can use the app to request meetings and send private messages. Scheduled meetings will take place in the dedicated SBC Connect lounge on the expo floor.

You can also check the list of attending companies here. 

Explore Cross-Border Partnerships

Keep an eye out for partnership opportunities with companies already established in the other region. Collaborations like technology sharing or co-branded campaigns can offer a competitive edge.

Example: North American companies could work with LATAM partners to adapt their responsible gambling or educational content to resonate with Latin American players, considering cultural and linguistic nuances. A North American company specializing in AI-driven retention tools could partner with a Latin American operator to implement personalized player engagement strategies that cater to regional behaviors and preferences.

Learn from Cultural Approaches

Different regions bring different customer engagement strategies. North America may prioritize data-driven and compliance-heavy models, while Latin America thrives on personalization and community-focused approaches. Understanding these nuances can help refine your strategies.

Example: North America could pick up some great tips from Latin America on how to build emotional connections with players through storytelling and more personal campaigns. They’re also amazing at creating community-focused events and campaigns, which North American companies could try out. On the flip side, Latin America can learn from North America’s use of data to understand player behavior, their strong compliance tools, and how they use scalable tech to grow efficiently. Mixing these strengths could lead to some really cool, well-rounded strategies.

Discuss Innovations and Trends

Share insights on emerging technologies, such as payment systems, AI-driven personalization, or omnichannel marketing approaches. What’s successful in one region may spark inspiration in another.

Example: Daily fantasy sports and sweepstake casinos are a big thing in the U.S. right now, and there’s also a strong focus on omnichannel experiences and loyalty programs. In LATAM, there’s a big emphasis on alternative payment methods (e-wallets or prepaid cards), sponsorship deals with local sports teams, and using regional celebrities as brand ambassadors to build trust with players. The strengths of these regions lie in different areas, so there’s definitely a lot of room for innovation by learning from each other

A Must-Attend for Multi-Regional, Multi-Brand Companies

Some companies focus on just one primary market, while others juggle multi-brand, multi-regional strategies that can be a lot to manage. 

If you’re managing operations across multiple regions, this event is a total game-changer. It brings everything together in one place, so you don’t have to deal with endless travel or spend money attending multiple events. North America? Sorted. LATAM? Sorted. And the best part? You’ll save time and money while still connecting with the biggest names and getting the insights you need.

Whether your focus is North America, LATAM, or both, this event is your go-to destination for everything you need to thrive in the Americas—smart, efficient, and designed for companies of all sizes. It’s a win-win for everyone.

Here’s what some industry leaders had to say about combining the events:

“I’m excited about this new show covering both North and South America. Gaming companies operating in multiple markets across the two continents now have a single event focused on the entire Americas region.”

• Joseph Martin, CEO of Kinectify

“SBC’s decision to launch SBC Summit Americas and host the event in Fort Lauderdale, Florida, provides a convenient opportunity for businesses with diverse market strategies to connect with both North American and Latin American leads under one roof. As you know, Betsson is a global company, and both regions remain highly significant for our expansion strategies. It is great to be able to align our efforts and meet all our partners across the Americas without having to attend multiple conferences.”

• Marina Bogard, Managing Director for North America at Betsson

“We can all agree that the industry juggles numerous commitments, especially concerning conference participation. While attending expos around the world is rewarding, it also presents logistical and financial hurdles for companies. Therefore, I really embrace the idea of combining the strengths of the SBC Summit North America and Latinoamérica events to create a larger, more networking-rich experience.”

• Gonzalo Perez, CEO, Apuesta Total

“SBC clearly has foresight in creating SBC Summit Americas for 2025. This new, reimagined show underscores that iGaming has come of age in the Americas. This larger event encompassing multiple markets is exceptionally beneficial – and with 10,000 attendees expected, this event is off to an excellent start.”

• Motti Colman, VP of Revenue, Optimove

Get Your Ticket to SBC Summit Americas

Early Bird Deal (Full Event Pass): Gain access to all conference sessions, the expo floor, networking events, and evening parties. Get your Full Event Pass with an Early Bird deal at $400 (ends March 17).

Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95.

Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes, subject to approval. Apply for Your Complimentary Operator Pass. Apply for Your Complimentary Affiliate Pass.