This February, Rio de Janeiro will come alive with two incredible events, SBC Summit Rio and the world-famous Rio Carnival.
Recognized as one of the largest and most exhilarating cultural experiences on the planet, Rio Carnival draws around 8 million people to its streets.
With its vibrant street parties, dazzling parades, and unforgettable musical performances, Rio Carnival offers a once-in-a-lifetime experience for anyone lucky enough to attend.
For those who have long dreamed of ticking Rio Carnival off their bucket list, here’s the perfect opportunity: SBC Summit Rio wraps up just one day before the Carnival celebrations begin!
That’s right—two extraordinary experiences in one unforgettable trip. What could be better?
SBC Summit Rio is set to welcome 15,000 industry professionals to the Riocentro in Rio de Janeiro, Brazil, from February 25-27. This gives attendees the chance to extend their stay and join the world’s biggest party from February 28th – March 8th 2025.
Whether you’re new to the magic of Rio Carnival or simply eager to relive its excitement once again, this blog is your ultimate guide to everything this iconic occasion has to offer.
We’ll delve into the rich history of Rio Carnival, highlight its must-see attractions, and share insider tips to make the most of your extended time in the city.
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Rio Carnival: Key Information and Interesting Facts
- Rio Carnival is an annual festival celebrating the beginning of the 40-day Lent period in the Christian calendar, leading up to Easter.
- The name ‘Carnival’ is rooted in the Latin phrase ‘carne vale,’ which loosely translates to “farewell to meat”.
- Rio Carnival is typically held in February or early March—though unofficial celebrations often begin as early as January!
- Rio Carnival dates back to the 17th century and is deeply influenced by Portuguese, West African, and Angolan cultures.
- The event is known for its lively samba parades, street parties, the crowning of the King and Queen of the Carnival, and gala balls.
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Rio Carnival: A Brief History
With over 300 years of vibrant history, attempting to recount the entire timeline of Rio Carnival would be an overwhelming—and perhaps slightly indulgent—task.
However, as one of Brazil’s most iconic and celebrated festivals, it’s always worth taking a moment to appreciate the cultural legacy you’re stepping (or dancing) into when experiencing Rio Carnival.
To get you started, here are some fascinating historical tidbits you can share with your colleagues attending SBC Summit Rio as you gear up for the celebration!
1700—Making History: The first recorded Rio Carnival dates back to 1723. Introduced by Portuguese colonists celebrating ‘Entrudo,’ – a festival celebrating the end of winter and start of spring, as well as the lead-up to Lent. The festival began as a (chaotic) street celebration, where people doused each other with food, water, and mud (resulting in plenty of fun and the occasional conflict).
18th Century Brazil—Unveiling the Mask of Political Satire: In 18th-century Europe, decadent masked balls and elaborate costumes were a beloved pastime. This tradition eventually seeped into the very fabric of Rio Carnival, influencing its evolution in style (and expression).
The costumes became a playful (yet pointed) critique of social and political issues while also serving as a bold, colorful celebration. This evolution laid the groundwork for Rio Carnival’s dazzling aesthetic today, inspiring the iconic use of vibrant feathers, sparkling jewels, and theatrical props that define the festival’s unique charm today.
20th Century—What a Feeling, Dancing on the Ceiling: By the early 20th century, Rio Carnival had already become a cornerstone of Brazilian culture, but it was still evolving into the spectacular event we know today. During this time, Afro-Brazilians introduced the energetic beats of samba and batucada to the festivities, blending African rhythms with Latin and European influences to create a uniquely Brazilian dance and musical style.
The rise of Samba marked a cultural turning point, providing marginalized communities with a powerful platform to celebrate and express their heritage as Rio’s social and cultural landscape continued to evolve.
The 1920s and 1930s also saw the formal establishment of Samba schools (escolas de samba), which became integral to the festival. These schools not only elevated the artistry of Carnival but also played a key role in authenticating the street blocos (neighbourhood parades), solidifying their place as the heart and soul of Rio Carnival.
SBC Staff Scoop (Ana Maria Mendes): “The first ever Escola de samba was actually a ranch, it was called “Rei de Ouros” and it was created in 1893 by Hilário Jovino Ferreira, he was the first Carnavalesco (Carnival Designer) and the first generation free from slavery in his family.”
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Understanding the Main Features of Carnival
With a festival that takes over an entire city for ten days, figuring out which events to attend can feel a little overwhelming.
Every street corner offers something new to discover—whether it’s indulging in irresistible local delicacies, marvelling at extravagant parade floats, or dancing until dawn.
To help you navigate the excitement and make the most of Rio Carnival, we’ve created a handy guide that highlights its key attractions. Here’s what we’ll be focusing on:
Sambadrome Parade: A spectacular competition where Samba schools from across Brazil showcase dazzling performances at the iconic Sambadrome Marquês de Sapucaí, all vying for the “Champion of the Carnival” title.
Street Parties (Blocos): Vibrant neighbourhood celebrations that capture the heart and soul of Rio Carnival, featuring unique music, intimate parades, and an authentic, immersive cultural experience.
Food and Drink: Carnival offers a feast for the senses, with incredible food and drink around every corner, showcasing Brazil’s most beloved delicacies in a lively, celebratory atmosphere.
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The Sambadrome Parade: A Deep Dive
To most spectators, the Sambadrome Parade may seem like a lighthearted celebration filled with flamboyant costumes, lively songs, and dazzling dance routines.
In reality, it is a highly prestigious competition where hundreds of Samba schools vie for the “Champion of the Carnival” title across various divisions, blending artistry with intense rivalry.
The parade unfolds at the iconic Sambadrome Marquês de Sapucaí in Rio de Janeiro. Designed by the famed Brazilian architect Oscar Niemeyer, this purpose-built venue, often simply called “the Sambadrome,” is situated in Rio’s Centro district and serves as the vibrant epicentre of Carnival’s competitive spirit.
Each Samba school, representing a specific neighbourhood or community within Rio, dedicates months to crafting intricate dance routines, elaborate costumes, towering floats, and original music. Every element is designed to narrate a story or theme, often reflecting the cultural, historical, or political essence of the community it represents.
SBC Staff Scoop (Ana Maria Mendes): “Some parades can start at 10 pm and go until sunrise, with some passionate Brazilians celebrating from 6 pm until sunrise without sitting down – just dancing and appreciating the parade.”
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Fun Fact: Carnival Royalty
One of the most iconic roles in Rio Carnival is that of the Carnival King (Rei Momo) and Carnival Queen (Rainha do Carnaval). Securing these prestigious titles isn’t easy—it involves a highly competitive selection process, with applicants undergoing multiple rounds of auditions, to prove their charisma, talent, and Carnival spirit.
The winners are chosen through a combination of public votes and a panel of judges. Once crowned, the King and Queen serve as cultural ambassadors, leading the festivities with energy and enthusiasm. A highlight of the tradition is when the King is ceremonially handed the key to the city, symbolizing the start of the Carnival and his temporary reign over the celebrations.
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Sambadrome Parade—Securing Your Ticket
Attending Carnival in Rio is a once-in-a-lifetime experience, but navigating the ticketing process can be tricky. With numerous fraudulent companies in the market, we highly recommend booking your Carnival tickets exclusively through Grupo ViaCapi, our trusted partner for SBC Summit Rio.
Book Your Carnival Experience with Confidence Through ViaCapi
- Official Partner: Grupo ViaCapi is the official supplier for hotels, transportation, and attendee services for SBC Summit Rio.
- Vetted and Trusted: After thoroughly evaluating multiple companies, we chose ViaCapi for their extensive experience and deep connections in Rio. They are well-equipped to provide reliable and tailored solutions for our attendees.
- Dedicated Support: ViaCapi offers a dedicated email address and phone line for SBC Summit Rio attendees, ensuring seamless communication and support.
Contact ViaCapi for Your Carnival Tickets:
📞 Phone: +55 21 99403.8531
📧 Email: [email protected]
Additional Tips:
- Plan and Purchase Early: Popular tickets and dates sell out fast, so buy several months in advance for better seats and prices.
- Be Cautious of Third-Party Sellers: Verify the credibility of third-party vendors by checking reviews and confirming they have a presence in Rio.
- Understand Ticket Types: There are a number of different ticket types, ranging in price and view of the parade. View the full scope of options here.
- Consider Package Deals: Some agencies offer packages including tickets, accommodation, and transport, which can add convenience and value, especially for newcomers.
- Understand the Ticket Delivery or Pickup Process: Ensure you know whether tickets are delivered or need to be picked up in Rio, and plan accordingly.
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Blocos and Bandas at Rio Carnival: A Guide to the Best Street Parties
If you step away from the vibrant spectacle of color, music, and dance at the Sambadrome Parade, you’ll likely find yourself immersed in one of the hundreds of Blocos or Bandas parties bringing Rio’s streets to life during Carnival.
What Are Blocos?
Blocos are neighborhood street parties, organized by local communities, transforming Rio’s streets into hubs of energy and joy. Each bloco has its own unique flair.
- Themes and Costumes: From wild and quirky to sophisticated and traditional.
- Music and Floats: Live bands or DJs set the tone, with floats adding an extra layer of spectacle. While Samba music reigns supreme, you’ll also hear a variety of styles (depending on the bloco).
- Inclusive Atmosphere: Everyone is welcome! Locals and tourists mix freely.
- After-Parties: Most parades end with a lively street party, where the celebration continues well into the night.
- Notable Inclusions: Some of the most famous Blocos include Cordao do Bola Preta and Simpatia e Quase Amor. View the biggest blocos at Rio Carnival here.
With over 685 registered blocos, you’ll find everything from massive city-wide events to intimate gatherings.
What Are Bandas?
Smaller and more traditional, bandas offer a different vibe. These live musical ensembles or marching bands provide:
- Authentic Music: With a focus on live instruments, bandas bring a raw, energetic sound to the streets.
- One-Spot Celebrations: Unlike blocos, bandas don’t parade through the streets but instead draw crowds to a single location.
- Laid-Back Vibes: With fewer frills and smaller crowds, bandas feel more intimate while still being incredibly festive.
- A Carnival Icon: The legendary Banda de Ipanema, founded in 1965, is a must-see, offering a perfect mix of tradition and revelry.
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Top Tips for Enjoying Blocos and Bandas
With hundreds of blocos and bandas lighting up the streets of Rio during Carnival, deciding where to start can feel overwhelming.
To help you make the most of these incredible street parties, here are some tips to stay safe, comfortable, and fully immersed in the festive spirit.
- Stick to Free Events: Save money by attending blocos and bandas instead of splurging on pricey hotels or nightclubs.
- Dance in the Streets: Major streets are closed to traffic during Carnival, creating safe, pedestrian-friendly spaces for everyone to join the celebration.
- Inclusive Vibes: LGBTQ+ friendly blocos like Banda da Sa Ferreira and Bloco Suvaco de Cristo (the literal translation is ‘Christ’s armpit’) welcome all to share in the fun.
- Embrace Spontaneity: Keep an eye out for impromptu parties at hotspots like Rio Branco and outside the Sambadrome.
- Set out an Action Plan: With so much on offer, Rio Carnival can be overwhelming. Plan your day with this list of Rio blocos.
- Beat the Crowds: Arrive early for popular blocos to secure your spot.
- Dress Comfortably: Opt for light, breathable clothing and practical footwear for hours of dancing. Costumes are encouraged—just keep them comfy!
- Stay Hydrated: Bring a reusable water bottle and a handheld fan (thank Ana Maria for this suggestion!) to stay refreshed under Rio’s sun.
- Carry Cash: Many street vendors only accept cash, so keep small bills handy.
- Follow the Beat: Let the rhythms guide you—blocos and bandas are everywhere, and the music will lead you to the heart of the action!
SBC Staff Scoop (Ana Maria Mendes): “Come prepared with clothes you can easily take off during the day, like bikinis, tank tops, loose shorts etc. Rio can get very hot during the carnival and you may melt otherwise. Thank me later!”
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Rio Carnival: Culinary Delights
At Rio Carnival, the food and drinks are as dazzling as the parades themselves.
From savory street snacks to refreshing beverages, there’s something to satisfy every craving while you explore the city’s festive streets.
Festival Foods
- Feijoada: A hearty black bean stew with pork, traditionally served with rice and farofa (toasted cassava flour). A Carnival staple.
- Pastéis: Golden fried pastries filled with cheese, meat, or shrimp—perfect for a quick snack on the go.
- Coxinha: Teardrop-shaped snacks filled with shredded chicken (and sometimes cheese), fried to crispy perfection. A crowd favorite at street food stalls.
- Churrasquinho: Skewers of grilled meat, including beef, chicken, or sausage, sold by street vendors and easy to enjoy while walking.
- Açaí Bowls: A refreshing blend of açaí berries served with granola and banana—a cooling and energizing option in the Rio heat.
- Bolinho de Bacalhau: Crispy codfish fritters with a soft, savory center—a must-try snack.
- Pão de Queijo: Chewy, cheesy bread made with cassava flour, a beloved Brazilian treat perfect for munching between parades.
- Acarajé: deep-fried black-eyed pea dough filled with vatapá, a spicy shrimp and peanut paste, often served with hot sauce and garnishes.
Carnival Cocktails & Beverages
- Caipirinha: Brazil’s iconic cocktail made with cachaça (sugarcane spirit), lime, sugar, and ice—refreshing and perfect for the Carnival vibe.
- Cerveja (Beer): Ice-cold beers like Antarctica and Brahma are Carnival staples.
- Chopp: Draft beer served in small, chilled glasses to keep it cold and crisp.
- Batidas: Fruity, sweet cocktails made with cachaça and tropical fruits like passion fruit or coconut.
- Coconut Water (Água de Coco): Fresh coconuts are sold everywhere, offering natural hydration straight from the shell.
- Guaraná: A Brazilian soft drink made from guaraná berries, delivering a sweet, fizzy, and uniquely Brazilian flavor.
- Skol Beats: a vibrant line of flavored alcoholic beverages from Brazil, designed for dynamic nightlife and youthful energy (and a favorite of our very own Ana Maria!)
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Final Thoughts
As the perfect conclusion to a week filled with industry insights and business connections at SBC Summit Rio, we recommend extending your stay (at least) through the weekend to experience the magic.
Timed to coincide with the kickoff of Carnival, attending next year’s SBC Summit summit will also give you the chance to blend business with pleasure and create memories that will last a lifetime.
Secure your spot at SBC Summit Rio with our exclusive ‘Early Bird’ ticket offer! For just R$2000, you’ll gain access to three days of networking, conference, and exhibition.
If you are an operator or affiliate, you can apply for a free pass! Operators can apply for a complimentary pass here. Affiliates can apply for complimentary passes here.