Sportradar - Copyright: flippo / 123RF Stock Photo

Sportradar – Leading the way for US sports odds and live data supply

Sportradar is sponsoring Betting on Sports 2018, the 3rd edition of the largest international sports and betting trade conference at Olympia London.

Ahead of the 18-21 September event, we asked Warren Murphy, Managing Director of Betting and Gaming, to disclose some of the firm’s plans for #boscon2018 and to pick out the sporting event he would most like to attend.

SBC: What are you looking forward to at Betting on Sports?

WM: It’s always a great opportunity to meet customers and industry contacts, discuss potential new business opportunities, explore key industry issues and dynamics in further detail, listen to new ideas, and of course have a good gossip!

SBC: What are you promoting at Betting on Sports?

WM: With the US market opening up we will be highlighting our market leading range of US odds and live data services. We really do lead the way when it comes to US Sports odds (pre-live) and live data supply. It is something we have been working on for many months and we are excited about the potential that lies ahead.

We have also seen significant take-up of our Managed Trading Services (inside and outside of the US) so I expect this to be another area of focus and discussion.

Outside of core betting services we will be promoting in-play tennis as the new addition to our Virtual Sports Betting Service. This has seen excellent growth this year and generates excellent performance for our customers, so I’m sure they’ll be a lot of interest in virtual in-play tennis. It’s a great way to keep customers on-site and stimulate additional betting activity.

So, we have a lot to discuss alongside the full range of Sportradar products.

SBC: Which sports betting company has impressed you the most in 2018?

WM: I don’t like to single out any particular operators. Many provide an excellent product or service.  There are many unsung heroes in the industry who operate alongside their higher profile industry companions. It’s a tough industry to do well in so they should all be saluted.

SBC: What sports betting partnership has stood out in the past 12 months?

WM: There’s quite a few to choose from, but let me be parochial and welcome our new partners Canada Pension Plan Investment Board (CPPIB) and growth equity firm, TCV, who recently acquired a stake in Sportradar.

We’re delighted to have the chance to work with such great partners and are really looking forward to the next phase of Sportradar’s development. We are utterly committed to providing our customers with the best products and services possible, and we are super excited about our vision and plans for the future.

From an operator perspective, purely as an armchair punter and back seat marketer, I think Sky Bet cover a variety of messages well (in terms of brand, promotion and responsibility) and getting the point across in a tone that engages with punters and sports fans alike.

SBC: If you could attend one sporting event, what would it be?

WM: To me, nothing beats the Olympics. History, sporting excellence, drama, emotion, ego…it has it all for me.

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