Triggy AB: Sports will return as before although it may take some more time

Sports will make a return, but it may take some more time explained Björn Nilsson, CEO and Co-Founder of Triggy AB, who advised betting and gaming companies to remain focused on their products.

Speaking to Björn Nilsson ahead of next week’s SBC Digital Summit North America, he explained that he’s most looking forward to the panel sessions and the chance to meet new customers.

What are you looking forward to at the SBC Digital Summit North America?

I’m really looking forward to listening to Jay Snowden; several of the panels also look very promising; the legal updates are always good too. Most of all though, I’m looking for new customers.

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

Stay focused on the product. Sports will return as before although it may take some more time.

What are you promoting at SBC Digital Summit North America?

Triggy has been a “soccer only” live score product until now. We are just about to complete the football version and we have started working on basketball too. Live score apps is something we in Europe all know of as a driving factor for in-play betting.

Everyone has one or more on their phones. We build white labeled, betting focused live score products for operators and all operators should have one. It is a great way to build your brand, acquire new players and to engage your existing ones.

What industry innovation will capture the most attention in 2020?

Virtual Sports.

Which operator has impressed you the most in 2020?


What partnership has stood out in the past 12 months?

Sportradar securing the official data rights to all the 4 major US sports really stands out to me.

Which parts of the conference agenda have caught your eye?

There are lots of interesting speakers and panels but I’m mostly looking forwards to listening to Jay Snowden and Ezra Kurcharz.

Clovio on Getting Personal with the Audience
23 Jul | Events | Ellis Davis
'As the SBC Summit Lisbon approaches, SBC and Affiliate Leaders had the opportunity to sit down with Heleen Lambrecht,...
Read more
Everything you need to know about the upcoming SBC Summit Latinoamérica
22 Jul | Events | Ellis Davis
'Whether you're a first-time attendee or a seasoned participant, industry events can be overwhelming. From understanding...
Read more
Laura Petrauska, BET99: overcoming the saturation of simple slot gameplay
22 Jul | Events | Ellis Davis
'Online casino developers and operators are in a constant battle to balance innovation with familiarity, hoping...
Read more
Temur Mikeladze: West must understand Eastern gambling’s shifting interplays
22 Jul | Events | Ellis Davis
'The tectonic plates are shifting between Western and Eastern European gambling as noted by Temur Mikeladze, Chairman and...
Read more
Visit Raleigh Announced as Supporting Partner for Esports Leaders at ESI Lisbon...
19 Jul | Events | Ellis Davis
'ESI Events, Esports Insider’s events division, has announced Visit Raleigh as the Supporting Partner for the inaugural edition...
Read more
Laura Petrauska, BET99: maximising market trends without overwhelming players
19 Jul | Events | Ellis Davis
'Ahead of speaking at the upcoming SBC Summit in Lisbon, Laura Petrauska, Head of Casino at BET99, sat down with CasinoBeats...
Read more
Answering the frequently asked questions about how AdVantage will transform the Racing...
17 Jul | Betting on Sports | Becca Kocar
'SBC speaks exclusively with PA Betting Services’ Business Development Executive, Danny Speck, about AdVantage, their newest...
Read more
SBC Summit: Providing Invaluable Tools and Strategies for Casino and iGaming Innovation
15 Jul | Events | Ellis Davis
'As the casino and iGaming sectors evolve amidst the surge of digital gaming platforms and innovative...
Read more