Ladbrokes – Betstation rebranding
To capitalise on the popularity of Self Service Betting Terminals it was key Ladbrokes cut through the cluttered market place and provided customers with a clear product preference.
To create the necessary buy, we ran an internal competition to rename the SSBTs with prizes for the top 3 entries. From over 5000 entries, BetStation was a unanimous decision and was supported with a free bet campaign in all shops. Research has shown recognition of the name up 38% from its previous guise and turnover has also continued to increase, overall a successful campaign and one which has seen superb ROI.
LeoVegas – LeoVegas Sports launch
Our most prominent marketing campaign during the year was the one designed for the launch of LeoVegas Sport, which was given the tagline ‘The Sporting Event of the Year’. LeoVegas Sport was launched on Friday, 13th May. The number of NDC’s for May grew by 125% from the previous month, despite sports only contributing to half of the month. In June, the numbers continued to grow further and we boasted four times the numbers of April 2016. This strategy worked well and brought in 44,000 customers, with 72.7% of them coming in directly through sportsbook.
Marathonbet – Non-League Challenge
The Marathonbet #NonLeagueChallenge (NLC) engaged clubs, players and supporters from the lower echelons of the Beautiful Game. In September last year Marathonbet began the search to find non-league football’s greatest goal celebration. Up for grabs to the winning club was a £10,000 partnership with Marathonbet and a huge slice of the proceeds, worth up to £40,000, from a Premier League legends match
NLC bagged more than two million social media views, nearly 5,000 Facebook ‘likes’ and 7,000 comments of support.
SkyBet – Making Betting Better
The “LESS/MORE” campaign idea kicked off in August 2015 to show how you’re betting better with Sky Bet. The LESS represented the negative or average aspects, with MORE representing the positive and amazing aspects, the contrast demonstrating Betting, Better.
We maximised our access to brilliant sporting moments with our EFL sponsorship, the premium entertainment that only Sky can deliver, sporting nous from the likes of Jeff Stelling and a swagger brought to life by Kanye West’s Black Skinhead.
The LESS/MORE concept has passed through our TV, press, radio, digital and social media channels with ease, constantly reinforcing our brand Betting, Better position.
Unibet – Unibet Affiliates
The 10×10 promotionwas so called because we were adding a €10 CPA for every additional New Depositing Customer (NDP) affiliates drove between the 10th June and 10th July during our 10th year of operation. The campaign engagement was fantastic with over a quarter of our active affiliates opted in. Results were also superb and compared to the award-winning 5 Star promotion we ran during the World Cup 2014: our 10×10 promotion saw a 21% increase in the number of affiliates taking part; paid out to 38% more affiliates and enjoyed an increase in new player acquisition from these affiliates of 68.91% vs. April 2016.
Registration
What does a ticket include?
- Access to the award evening from 19:00 to late
- Free beers, wines, spirits, soft drinks and canapes all evening
- Network with operators, suppliers, affiliates, regulators, media etc.