OPERATOR / AFFILIATE AWARDS 2018
- Bookmaker of the Year
- Rising Star in Sports Betting
- Football Bookmaker of the Year
- Racing Bookmaker of the Year
- Retail Bookmaker of the Year
- Esports Bookmaker of the Year
- Socially Responsible Bookmaker of the Year
- Marketing Campaign of the Year
- Sponsorship of the Year
- Affiliate of the Year
- Best Affiliate Product Innovation
- Best Affiliate Partner Scheme
10Bet
10Bet was catapulted into the top tier of online operators over the past year with the launch of a range of unique mobile-first betting features along with a revamped responsive design and a new brand identity. This rise in prominence culminated with the July 2018 announcement of a pair of deals with major UK sports teams, as 10Bet became the Official Principal Sponsor of Blackburn Rovers and the Global Betting Partner of West Bromwich Albion, cementing its position as a major player in the sports betting arena. The combination of a significantly enhanced offering and a heightened profile led to even greater financial success, with 10Bet recording a 62% year-on-year rise in turnover between June 2017 and July 2018 and 58% more depositors than the same period in 2016-17.
bet365
bet365’s online revenues for July 2017 to June 2018 show significant year-on-year growth. The great majority of our revenue comes from Sports betting, a product that we entirely develop in-house. We have 39 million registered customers in over 150 countries across the world, produce content and marketing communications in a range of languages and offer a wide array of deposit currencies and payment methods. bet365 are licensed in various regulated markets around the world and operate in many more, and implement a successful social engagement strategy with over 2.3 million followers on Facebook and Twitter combined. Our In-Play product offers a huge range of markets and events to bet on, and a large number of events are also available to watch via our Live Streaming service. Over the last 12 months bet365 have continued to innovate our products and promotions, helping to further improve a market-leading brand.
Betsson Group
Betsson Group’s sportsbook offering has made a quantum leap in the past 12 months. The sportsbook team and traders have put so, so much effort in it – they have kicked every ball and lived every single result throughout the year. We humbly believe that the monumental effort by everyone involved has led us to the position where today we’re able to put forward this submission as ‘Bookmaker of the Year’ for the prestigious SBC Awards 2018. In just 12 months, we have drastically expanded our markets, stabilised our systems in a way that we now have no major issues during any peak periods (such as the World Cup) and we’ve also launched BetBuilder across multiple brands.
BetVictor
The past 12 months have been hugely successful for BetVictor’s global betting and gaming business. In this time, we have recorded impressive growth across all business KPI’s while focusing on delivering innovative and market-leading products, particularly for the World Cup. In parallel we have focused on ensuring that our operational performance is second to none across all customer touch points; that we deliver over and above the current regulatory requirements, and that responsible gambling is at the heart of our business. Through a combination of operational focus, strong commercial performance, industry-leading brand partnerships, such as our Liverpool Football Club association, and the delivery of first-to-market products on our proprietary technology platform, we believe that BetVictor is a worthy contender for SBC 2018 Bookmaker of The Year award.
LeoVegas Mobile Gaming Group
Between August 2017 and July 2018 LeoVegas Sport has successfully continued to lead the way into the mobile future. LeoVegas always strive for the wow factor and its definite goal is to stay one step ahead of the competition with everything it does. During the last twelve months LeoVegas have put a lot of emphasis on working with new concepts and innovative features to ensure that it does not only stand out from the competition, but we also offer first-in-class Sportsbook to its loyal customer base. Together with our Business-to-Business (B2B) supplier Kambi our goal is to offer a best-in class customer experience and to be industry-leading in terms of bet offers.
Sky Betting & Gaming
Sky Betting & Gaming SBC Awards 2018 Operator of the Year FY18 was another landmark year for SBG, becoming the UK’s leading mobile betting and gaming operator, extending our lead as the UK’s most popular online brand, and giving more customers access to our leading products with the launch of Sky Bet in Germany and Austria. We have a clear mission to make betting and gaming better, and we continued to deliver this, with many industry-firsts delivered during the year as we continue to grow our loyal customer base.
The Stars Group
BetStars is the international facing online sports betting brand of The Stars Group, which operates the world’s largest online poker room, PokerStars. The sports betting service features a wide range of popular and specialist betting options, fantastic promotions and exclusive new products. BetStars offers players a seamless experience between sports betting, casino and poker, with a single wallet between all three services. BetStars is available online and on mobile and tablet, with dedicated iOS and Android apps for a quick and simple betting experience.
VBet
Vbet has been strengthening its positions in Europe. The newly opened betting shop in Berlin, Germany is a milestone for Vbet. In the future the operator plans to open betting shops in England, France and other states where Vbet is licensed to operate.
1xBet
1xBet was founded in 2007 and started on-line in 2010. Nowadays we are not only the biggest bookmaker in the CIS-countries, but are in the TOP 3 the most visited bookmakers website in the world. Over 400,000 online users bet with 1xbet daily. 1xBet provides around 25,000 pre-match, 16000 in-live events with around 7000 live-stream translation weekly. 1xbet offer a great selection of markets, including on specific events, number of it achieves to 5500 types. Currently website has translated into 49 languages, including most common languages of EU, Arabian and Asia Regions. We provide an opportunity to make a deposit/withdraw by more than 250 payment systems. For solving the difficulties, players may claim by different ways in 31 languages 24/7. Moreover, players may find around 100 outstanding casino games and slots. Every sports fan, gambler and punter will find something to their liking on our website.
Argyll Entertainment
When Argyll Entertainment launched SportNation.bet and RedZoneSports.bet, the vision was to provide a branded, themed, entertainment wrapped and rewards driven gaming destination. Just over one year in and six months after launching the totally unique Rewards offer, customers of Argyll’s brands not only enjoy an industry leading sportsbook, casino and live casino, but do so in an environment where all their activity is Rewarded like nowhere else. In a competitive market, customers that choose to play with Argyll’s brands do so because the product offers something that is totally unique. The reaction and experience so far has been hugely rewarding, both for the customer and the company.
Coolbet (StayCool OÜ)
Coolbet, is a sportsbook and casino provider based in Tallinn, Estonia. Founded by Jan Svendsen, Coolbet launched in May 2016 with a brand new own-built platform and sportsbook product. Since then, the company has grown to more than 100 employees. Coolbet’s goal is to bring transparency to the industry. We achieve transparency by displaying betting turnover at match level and by showing new bets placed in real-time by our sportsbook customers. These new product features helped us win the IGA award for “Start up of the year” 2017. Past spring one of the oldest betting magazines in Europe TIPS Fotbal voted Coolbet as Bookmaker of the Year 2018. Kim Marki, editor at TIPS said that ““We have done a massive job and really scrutinized all companies. Coolbet’s user-friendly website and the distinctly higher odds are the two main factors behind the striking victory”.
MansionBet
The launch of our new sportsbook, MansionBet, in February marked a significant milestone for our group portfolio. After many years of casino focus, we have crafted MansionBet as a strategic move to leverage the strength of our Mansion name with a sophisticated and refined brand. The brand has already far outperformed expectations – we have seen revenue growth of over 500% since launch, and are 54% ahead of already aggressive budget forecasts, plus new player growth is increasing 33% a month. The sleek, easy-to-navigate mobile adaptive website and app feature 35 sports and over 30,000 events per month. We serve a number of key territories, including the UK, Germany, South Africa, New Zealand & Canada, as well as a fully localised Swedish website. We have invested heavily across a broad range of sporting events; these tactical partnerships to-date cover football, boxing, pool, horse racing and even sporting comedy, via the sponsorship of football’s funny man, Darren Farley.
Mr. Green
Mr. Green Sport has made its presence felt on the Sportsbook scene in the past year. Traditionally a Casino brand, we have branched out into Sportsbook with great success. At Mr. Green our goal is to be a cut above the rest, and while we may not be one of the big players just yet – we believe the unique, innovative product features we have developed, allow us to differentiate ourselves from the pack. This, coupled with smart tactical branding and a clever marketing approach will help take us forward as we continue to grow and make our mark on the industry. We hope you agree.
Novibet
It makes us proud to be able to apply for these awards. The SBC awards are an institution that we want to be part of and be actively involved in the community. We believe that improvement and inspiration come only through the noble impulse that is created between the companies and the candidates for the awards. Every year, we take a step further by following the examples of the best and we aim to be one of them in the years to come.
Sportsbet.io
Sportsbet.io has become the world’s largest cryptobetting site in less than three years since being founded in 2016. Measuring our numbers against our competitors’ turnover, revenue and profitability, Coingaming, Sportsbet’s parent company, would be in the top 20 largest gaming operators worldwide. World Cup Russia 2018 was the first major sporting event whereby players could bet in large volumes using cryptocurrencies. Sportsbet generated record turnover of more than 40,000 Bitcoin (€200million). Major rebrand: Sportsbet is one of the industry’s fastest growing proprietary sportsbooks and underwent a major rebrand in the last 12 months offering players a significantly enhanced, safe and secure cryptobetting and fiat currency sports betting experience Powered by our proprietary platform and the use of blockchain technology, Sportsbet has significantly expanded its reach to nine major new markets with dedicated staff for each territory. We also expanded our currencies to Ethereum, fiat currencies including Euros, and SOC coin.
Star Sports
From humble beginnings operating on dog tracks and taking telephone bets from a small flat, Star Sports has steadily grown in status and reputation since its inception.
10Bet
With the popularity and coverage of the beautiful game at an all-time high, it’s no surprise that football is by far the most popular sport among 10Bet’s global customer base, who are able to take advantage of an industry-leading level of coverage that includes up to 200 betting markets on more than 20,000 football matches around the world every month. Players can place bets on a huge range of more than 200 leagues and cups, from the FIFA World Cup, English Premier League, La Liga and Champions League to the lower divisions in Denmark and Georgia and even youth leagues. The newly launched 10Bet responsive website, which offers the same high-quality betting experience across desktop and mobile, has led to higher levels of engagement than ever before.
1xBet
1xBet was founded in 2007 and started on-line in 2010. Nowadays we are not only the biggest bookmaker in the CIS-countries, but are in the TOP 3 the most visited bookmakers website in the world. Over 400,000 online users bet with 1xbet daily, and for sure, the biggest part of it doing betting on football, and 1xbet provide great opportunity for it. We provides around 6000 football events with around 1100 live-stream translation weekly. 1xbet offers a great selection of markets, including on specific events, number of it achieves to 5500 types. Currently website has translated into 49 languages, including most common languages of EU, Arabian and Asia Regions. We provide an opportunity to make a deposit/withdraw by more than 250 payment systems. For solving the difficulties, players may claim by different ways in 31 languages 24/7.
bet365
bet365’s online revenues for July 2017 to June 2018 show significant year-on-year growth. The great majority of our revenue comes from Sports betting, a product that we entirely develop in-house. We have 39 million registered customers in over 150 countries across the world, produce content and marketing communications in a range of languages and offer a wide array of deposit currencies and payment methods. bet365 are licensed in various regulated markets around the world and operate in many more, and implement a successful social engagement strategy with over 2.3 million followers on Facebook and Twitter combined. Our In-Play product offers a huge range of markets and events to bet on, and a large number of events are also available to watch via our Live Streaming service. Over the last 12 months bet365 have continued to innovate our football product and promotions, helping to further improve a market-leading brand.
BetBright
We believe a football bettor on BetBright will experience a product that is superior to anything else in the market. We have focused on delivering quality, and innovation to football betting – through bespoke product offering, personalised promotions & CRM, and excellence in trading, all of which ties in with BetBright’s in-house built recommendations engine.
Betsson Group
Betsson Group’s football offering has made a quantum leap in the past 12 months. The sportsbook team and traders have put so, so much effort in it – they have kicked every ball and lived every single result throughout the year. We humbly believe that the monumental effort by everyone involved has led us to the position where today we’re able to put forward this submission as ‘Football Bookmaker of the Year’ for the prestigious SBC Awards 2018. In just 12 months, we have drastically expanded our markets, stabilised our systems in a way that we now have no major issues during any peak periods (such as the World Cup) and we’ve also launched BetBuilder across multiple brands.
LeoVegas Mobile Gaming Group
Between August 2017 and July 2018 LeoVegas Sport has successfully continued to lead the way into the mobile future. LeoVegas always strive for the wow factor and its definite goal is to stay one step ahead of the competition with everything it does. During the last twelve months LeoVegas have put a lot of emphasis on working with new concepts and innovative features to ensure that it does not only stand out from the competition, but we also offer first-in-class Sportsbook to its loyal customer base. Together with our Business-to-Business (B2B) supplier Kambi our goal is to offer a best-in class customer experience and to be industry-leading in terms of bet offers.
Mr. Green
Mr. Green sport has put a lot of focus on change and innovation in the past year. In doing so we think we have provided unique, engaging, user experiences around our Football product. These product innovations, as well as strong commercial growth is all highlighted in our below documentation. At Mr. Green our goal is to be a cut above the rest, and while we may not be one of the big players on the Sports betting scene just yet – we believe the features, which allow us to differentiate ourselves from the pack, along with continuous product optimization will help take us forward as we continue to grow and make our mark on the industry. We hope you agree.
Sky Betting & Gaming
Sky Betting and Gaming SBC Awards 2018 – Sky Bet – Football Bookmaker of the Year A beautiful year for the beautiful game, but while eyes of the football world were preparing for Russia, the Sky Bet offices in Leeds were also a place to go to witness innovation and high performance. The aim for 2018 has been simple; make ‘Betting, Better’, but that’s just where it starts, providing value to customers is much more than boosting a price (ironically something we’ve become quite renowned for), it takes a ‘one team’ effort to be the best, a mantra we use that means Trading, Customer Operations, Product, Tech and more, taking responsibility for ensuring we understand the football betting customer better than anyone else in the business. Over the past year, the Sky Bet Football product has propelled us into the position of the UK’s most popular online bookmaker by continuing to improve on the areas that we’ve become known for, as well as always looking to innovate and be first to market with features and propositions that will enhance the customers experience. Not only do we want to make sure our football offering is as good as can be for customers, we know that football extends much further than the four edges of a smartphone which is why we’ve made incredible progress in contributing to the football fans’ experience as a whole, particularly through leveraging our partnerships with the English Football League and Sky Sports to make sure Sky Bet will continue to be an operator that gives back to football and its fans, rather than take from them.
VBet
VBET is a leading Sportsbook operator with over 30,000 live matches and over 55,000 pre-match per month, covering over 120 Sport types including eSports. By having a traffic from different countries, football’s odds are well-calculated, unique, profitable as all the risks are taken into account.
bet365
bet365’s online revenues for July 2017 to June 2018 show significant year-on-year growth. The great majority of our revenue comes from Sports betting, a product that we entirely develop in-house. We have 39 million registered customers in over 150 countries across the world, produce content and marketing communications in a range of languages and offer a wide array of deposit currencies and payment methods. bet365 are licensed in various regulated markets around the world and operate in many more, and implement a successful social engagement strategy with over 2.3 million followers on Facebook and Twitter combined. Our In-Play product offers a huge range of markets and events to bet on, and a large number of events are also available to watch via our Live Streaming service. Over the last 12 months bet365 have continued to innovate our racing product and promotions, helping to further improve a market-leading brand.
Fitzdares
Fitzdares is a traditional bookmaker aimed at individuals who value sportsmanship, personal service and great prices. Horse racing is the beating heart of Fitzdares and makes up 85% of our business. As such, we go to great lengths to ensure we are the best operator in the market and the go-to bookmaker for the racing connoisseur. We have also benefitted hugely from taking over stalwarts of the racing industry Sunderlands, Habbershaws and T. Guntrip, giving us bookmaking experience that dates back to 1882.
Racebets
As one of only a small handful of Racing only operators RaceBets key strategic position is to solidify ourselves as having the biggest and best racing product on the market. As we’re solely focussed on racing we know that customers who are looking to bet casino and other sports are unlikely to bet with us. Thus we know we are niche, our customers are niche and we ensure we attract customers who are die hard racing fans! Our breadth of offering offers round the clock racing with racing from over 40 countries with over 250,000 races per year which is perfect for passionate racing fans like us. Our stance within the last year has been to push our international racing USPs to attract our niche customers so we might not be the loudest at Cheltenham but when it’s time for Baden Baden, Elitloppet or the Melbourne Cup RaceBets pushes hard.
Sky Betting & Gaming
Sky Betting & Gaming’s Horse Racing Department has shown significant continued growth throughout 2018, driven by a leading marketing strategy, a customer centric trading approach and a widening breadth of product. We are now firmly established as one of the leading bookmakers on the market. At Sky Bet, we offer something different to every other racing bookmaker; • By having our own stand out approach with the First Race Special • By always being competitive on price – even on the horses we think will win • By boosting the prices on the best horses, in the best races • By having the most attractive offers to encourage and engage a new generation of racing customers We want to make betting on racing the slickest, most exciting experience it can be and to make the whole betting experience better for racing enthusiasts. That’s our promise. Here at Sky Bet, we call it “Betting, Better”. It’s obviously really easy to say. It’s so much harder to do. Nevertheless, by working tirelessly to deliver on these principles throughout 2018, it has firmly established Sky Bet as one of the leading players in the marketplace. It’s been an incredibly exciting year. We’ve rolled out industry leading product developments and an even broader offering for customers. We’ve expanded our portfolio of international racing now provide streaming in over 7 countries, made optimisations to our site to make it easier for customers to find the big betting races & have more extra place races than any other bookmaker.
Star Sports
Star Sports are proud to be currently one of the biggest names in on-course bookmaking. Present at Cheltenham, Aintree Grand National Meeting, Epsom Derby Meeting, Royal Ascot and Glorious Goodwood with charismatic Ben Keith on the stool ready to take on the big-hitters
William Hill
Current holders of Racing Bookmaker of the Year, another key affirmation of William Hill’s commitment to horse racing came this year with the signing of its betting shop deal with the Jockey Club Racecourses (JCR). The agreement meant that William Hill deployed operations across all 15 JCR tracks, with provisions of a high street betting shop experience to stretch to a minimum of 31 on-course facilities. This year William Hill also identified that on a nationwide level, horse racing punters were growing increasingly frustrated by not being able to get a substantial bet on televised races, this led to laying out a £5,000 liability offer, guaranteeing to lay customers to lose a minimum of £5,000 for win bets on in-shop bets, with online customers also able to bet to win a minimum of £1,000 at the available price. William Hill has continued to show support for ITV’s strong racing platform, sponsoring its ITV Racing app, which complements the channel’s racing coverage and features a £100,000 predictor game.
Betfred
How apt if Betfred were to become “Retail Bookmaker of the Year” in 2018 as during the last 12 months we have celebrated 50 years in business. Whilst no doubt we live in a rapidly evolving digital age at Betfred we still have great belief in the high street and its betting shops. This is highlighted by the fact that during the last twelve months we have grown our over the counter turnover, profit and machine revenue whilst our major high street competitors have all reported a decline against similar metrics. The last 12 months have all been about innovation and improving the high street customer experience and promoting responsible gambling which will continue to be our focus for the next 12 months and beyond. Despite this success, there are undoubtedly tough times ahead with the business already preparing for and looking to evolve post the adoption of £2 maximum stakes on FOBTs. However, Betfred remains positive and committed to the high street and proud to be called a British Bookmaker.
Danske Spil
Esport at Danske Spil has seen an exponential growth, following our continued strategic focus on the market. The past year has seen a number of milestones turned. Chief among are: – 79 % turnover increase from 56,33M DKK to 100,86mio DKK (running 12 month period) – 105% profit increase from 3,592M DKK to 7,37M DKK  This increase comes despite a change of our Key from 108 to 106 on the esports market in the same period. – 93% transaction increase from 640546 to 1239692 – Fixtures (events) increase from 12152 to 15668 These numbers come on-top an equally impressive 2016-17-season, where we saw increases across all numbers ranging from 100-200%.
Snaitech
SNAITECH, which is listed on the Milan Stock Exchange, is leader on the Italian Gaming and Betting market. Founded through the integration between Snai Spa and the Cogemat group companies in late 2015, has headquarters in Milan, Porcari (Lu) and Rome. Thanks to its multichannel technology offers sport and horse racing betting, virtual sports, videolottery, both online and mobile (poker, skill games, casino games, bingo), esports and pari-mutuel. The SNAI retail betting network is comprised of over 1600 points of sale located throughout Italy. The Group also operates 60,000 New Slot and more than 10,000 Videolottery. Convenience payments services, satellite broadcasting and integrated stats and odds services, real time updates on different sport events, contribute toward optimizing the quality and value of products and services. The website,www.snai.it, offers a vast range of gaming and entertaining services including all online products: sport and horse racing betting, poker cash and poker tournament, sport pari-mutuel, bingo, lotteries and number games, virtual sports. Betting and casino apps are available also from website using a technology that adapts to all devices.
STS
STS is the largest bookmaker in Poland. The Company was founded in 1997 and has since operated all across the country. Over the last few years, thanks to its dynamic development, STS has dominated the market of legal bookmakers in Poland, significantly increasing its market share, which currently amounts to approx. 48%. Thanks to numerous investments in expanding the range of bets as well as developing modern technologies and new features for the users, STS has increased its revenue more than 7-fold in the past 5 years. Predictions for 2018 indicate that the company’s turnover will significantly exceed threshold of PLN 2 billion. STS is the undisputed leader of the bookmaking market in Poland. Company continues to invest in modern IT solutions and functionalities for the punters. STS’s IT system is based on Betsys software, co-owned by the bookmaker. Betsys company is in fact part of the STS Group.
William Hill
Within William Hill shops the firm aimed to encapsulate the atmosphere of the sporting events that were gripping the country. William Hill saw that many punters were understandably agitated by not being able to place large bets on ITV Races, therefore it rolled out a liability guarantee on all ITV Races, this meant guaranteed to lay customers to lose a minimum of £5,000 for win bets on in-shop, with online customers also able to bet to win a minimum of £1,000 at the available price. A continued retail focus was evident at the World Cup, a time when other multi platform operators opted to neglect their retail platforms and focus on their online product. The World Cup saw William Hill unveil its Perfect Hat Trick Competition coupon, which was given to customers after they’d placed £5 bet. The coupon was a huge success and had a positive impact on OTC trade throughout the tournament, it challenged players to correctly predict the exact number of goals, cards and corners in each of the three selected matches for the chance to win £250,000 every day. The prize will increase throughout the tournament building to £1 million for the Semi-Finals and Final.
1xBet
1xBet was founded in 2007 and started on-line in 2010. Nowadays we are not only the biggest bookmaker in the CIS-countries, but are in the TOP 3 the most visited bookmakers website in the world. Over 400,000 online users bet with 1xbet daily. 1xBet provides around 25,000 pre-match, 16000 in-live events, among which around 600 pre-match and 400 in-live on e-sport with a great selection of markets. Currently website has translated into 49 languages, including most common languages of EU, Arabian and Asia Regions. We provide an opportunity to make a deposit/withdraw by more than 250 payment systems. For solving the difficulties, players may claim by different ways in 31 languages 24/7. Moreover, players may find around 100 outstanding casino games and slots. Every sports fan, gambler and punter will find something to their liking on our website.
Betspawn
Betspawn is the true home of eSports betting. Everything they do is with eSports and computer gaming in mind, whether it is design or marketing campaigns. The uniqueness lies within their gamification system with elements directly taken from computer gaming (levels, missions and tutorials) – it makes betting a lot more fun.
Betway
Since we offered our first bet on an esports market in 2015, Betway’s approach to the then-fledgling community has remained consistent, driven by an underlying belief that esports customers are not the same as those of other sports. This isn’t down to a difference in average age or media trends, but the way in which they expect and demand a brand to work with them. In a nutshell, the esports consumer wants both the product and marketing to be dedicated, genuine and with the values of the community being constantly and carefully considered. Keeping all of this in mind shaped the foundation of our product and strategy, and the last 12 months in particular have seen Betway reap what we sowed to become the most premium and recognised operator in the esports sphere.
Buff88
Buff88 is definitely the perfect answer to the players’ requirements for widest eSports live coverage, highest odds, instant payouts, and crypto excitement in one place, both for desktop and hand-held devices. A carefully selected team of professionals with extensive industry knowledge and combined crypto and eSports betting experience has been dedicated to offering all sorts of exciting odds for eSports – including the never before seen DotA 2 live markets during The International 8 such as most denies and most bounty runes. Besides that Buff88 offers 50+ eSports specific markets, 1500+ in-play events and 3000+ eSports events monthly. Even though Buff88’s brand it’s relatively new – with its unrivaled eSports offerings (the first to provide betting on Fortnite and NBA 2K), 24/7 customer support, and a variety of offers and bonuses to choose from – Buff88 it’s easily one of the best rising stars on the eSports scene this year!
Danske Spil
Esport at Danske Spil has seen an exponential growth, following our continued strategic focus on the market. The past year has seen a number of milestones turned. Chief among are: – 79 % turnover increase from 56,33M DKK to 100,86mio DKK (running 12 month period) – 105% profit increase from 3,592M DKK to 7,37M DKK This increase comes despite a change of our Key from 108 to 106 on the esports market in the same period. – 93% transaction increase from 640546 to 1239692 – Fixtures (events) increase from 12152 to 15668 These numbers come on-top an equally impressive 2016-17-season, where we saw increases across all numbers ranging from 100-200%.
Pinnacle
Since becoming the first bookmaker to take an eSports in 2010, Pinnacle has continued to stand out as the leader in eSports betting. While others in the industry are seeing the value the rapidly growing industry can offer, Pinnacle has remained true to it’s original aims and consistently invested in the development of its eSport product. It’s a simple aim but Pinnacle delivers on it’s promise to provide eSports bettors with a service they can trust, give them the best possible product and provide them with a truly unique betting experience.
VBet
Vbet’s Sports Betting has a demonstrable history of Sports Betting Innovation. During very short period of time, Vbet advanced as an operator allowing its Sportsbook to be deployed in markets previously unavailable to sports betting. Vbet’s in-play offering is one of the largest in the industry. It consists of 89 sport types, 8 virtuals, 22 cyber sports, 3 eSports and 4 TV shows. Live trading is proceeded with automated programs depending on the amount of official data and manual live trading for those events which can be traded only after live analysis based on the human factor. Vbet is the only provider who offers in-play trading for biggest events of Weightlifting, Greco-Roman Wrestling, Freestyle Wrestling and Judo.
Betsson Group
Betsson Group takes pride in being at the forefront of Responsible Gaming. Welfare of our customer journey is paramount. All our new employees are trained in RG upon employment while our RG and Compliance Teams provide assistance and advice, being a simple deposit limit query to the most serious RG cases. Our RG FAQ pages are checked on a daily basis while the Compliance teams implements the best KYC procedures to protect our customers. Together with our innovative Responsible Gaming profiling tool, we are able to obtain a better understanding of player patterns allowing us to intervene more proactively. Customer welfare is at the core of our philosophy and Betsson Group is honoured to sponsor and be represented at the world’s leading RG conferences. We believe that sharing our knowledge only serves to benefit the customer. Betsson Group truly Plays fair and keep its Customers at heart.
Danske Spil
Danske Spil A/S, the Danish national lottery, was founded in 1948 and is the market leader on the Danish gambling market offering lottery and scratch cards under state monopoly as well as casino and sports betting games on the liberalized market. Danske Spil has been pioneering responsibility for many years and has successfully implemented a number of initiatives to promote responsible gambling: • A state-of-the art machine learning software which automatically screens the behaviour of Danske Spil’s online customers and evaluates them on various markers of risk of addictive behaviour. Output of the tool is used to make proactive care calls to customers. • Training on responsible gambling and gambling addiction in the form of mandatory e-learning programs targeted at employees and retail partners. • Multiple awareness campaigns and communication initiatives on responsible gambling and corporate social responsibility targeted at customers, critical stakeholders and the general public, mainly through social media. Attached please find documentation and additional information.
Kindred Group
Kindred has been committed to social responsibility for over a decade, and this is quite evident in the innovative approaches that they have taken. Kindred takes social responsibility onto three different areas; academic, community and customer. In the academic focus, Kindred endorses and sponsors research with different stakeholders. Moreover, they also have an inhouse PhD researcher whose studies are focused on RG under the guidance of Professor Griffiths. On a community level, Kindred has done a lot in this area, such as sponsoring the advancement of the Gambling Therapy app, giving free blocking software to the customers who need it most, organise an RG conference while raising money for a treatment centre and inviting ex-addicts to the office. On a customer level, Kindred built its own detection system to spot the early signs of problem gambling to which is based on empirical research on the topic.
LeoVegas Mobile Gaming Group
Responsible gaming continues to be a priority for LeoVegas. Since the company’s inception, responsible and sustainable gambling has formed a core component of LeoVegas’ identity and culture, with the topic featuring in discussions at every level within the company. The company has endeavoured to foster a responsible gaming culture within all the markets we operate in, raising awareness about the dangers associated with gambling within our player-base as well as within the wider community.
Mr. Green
I’m certain you have seen our slogan: “Looking for a more responsible operator? Ask for Mr Green. The true Gentleman of Online Gaming.” A few years back, our board decided that MrGreen should become the most responsible operator in the industry and I can proudly say that we are walking the walk by ensuring that our customers stay entertained in a safe and responsible environment! Nearly a year have passed since Mr Green won the SBC award for Socially Responsible in 2017 and I aim to summarize in this nomination what additional great steps Mr Green have taken towards becoming an even more responsible operator since last year.
Sky Betting & Gaming
This was a transformational year for SBG in its approach to safer gambling. At ICE 2018, SBG CEO, Richard Flint, spoke about how about how the online gambling sector can create a sustainable industry that is trusted by regulators, politicians, and above all, by its customers: “I want to say right at the start that there is no silver bullet to this, no one measure, no one company alone that can get us there. It will take sustained effort on a number of fronts – and commitment from all of us in the industry to work together to make that happen.” During the year, SBG launched the four-point strategy that Richard proposed at ICE to create a safer gambling environment for our customers. We launched Bet History, making it quick, simple and intuitive to track spend. We moved our self-help tools, positioning them right by the deposit button, encouraging customers to place limits instead of chasing losses.1. Use customer data. We must use customer data to understand player behaviour and monitor for signs of harm; 2. Promote self-help tools. We have to promote safer gambling by improving the accessibility, awareness and understanding of self-help tools such as deposit limits and cool offs; 3. Interact with customers. We must interact with customers who show signs of harm, discuss their gambling behaviour with them, and present details of their behaviour clearly; and 4. Increase our interventions. We will have to increase our interventions with customers to stop them harming themselves in the most extreme cases.
Adjarabet
What is the Perfect Combination for the world cup? 12 consecutive one-touch passes and the stunning bicycle kick goal on the last minutes of the game? Well, maybe but not in this case! The Perfect Combination for the World Cup is: Football, Beer & Betting! The Simplest connection at first glance, but the one that has never been done before! Special codes under the beer bottle caps, which can provide free bets and enhance the whole experience of watching the biggest event of the year: World Cup 2018! We made an instant agreement with the beer brand. Herzog beer sells were doubled even on the first day of the World Cup! Daily registrations on adjarabet.com were up 800% during the whole World Cup Period. More than 60,000 people used these codes on our website + they made their World Cup watching experience even more exciting and emotional!
BetBright
We feel that our World Cup offering was both unique in its approach, reach and development. We believe that it demonstrates a good case for a quick and innovative turn around for a project for a major event, supported on various channels with various partners and ambassadors.
Betsson Group
• In August 2017, Betsafe signed a deal to become one of Conor McGregor’s principle sponsors for an initial 18-month period, just weeks ahead of his historic, record-breaking fight with Floyd Mayweather on the 26th August in Las Vegas. • Despite having no face-to-face access to McGregor, in a matter of weeks we were able to come up with a fully integrated PR campaign that not just increased awareness of Betsafe’s new ambassador and our new partnership but had a genuine direct impact on business results. • The campaign is deemed the most successful in Betsafe’s history, driven by the UK, with a global impact for the brand.
BetVictor
Heading into 2018, a critical year in sports betting with the 2018 World Cup in Russia, we knew that standing out from our competitors was essential. Thankfully our ambition, technology, resources and a commitment to a rewarding customer experience put us in a strong position. All that was left to do was shout it from the rooftops. To this end, we decided to challenge our customers to ‘Embrace The Unpredictable’ with our ‘Make Your Best Bet’ campaign. This was met with enthusiasm and resulted in the most successful campaign in our history. That enthusiasm was measured in an upturn in ROI, brand awareness, consideration and perception. The success of ‘Make Your Best Bet’ established BetVictor as a challenger brand in a competitive market and a strong contender for this year’s SBC Marketing Campaign of the year award.
LeoVegas Mobile Gaming Group
Between August 2017 and July 2018 LeoVegas Sport has successfully continued to lead the way into the mobile future. LeoVegas always strive for the wow factor and its definite goal is to stay one step ahead of the competition. During the last twelve months the company has put a lot of emphasis on working with new concepts and innovative features to ensure that it does not only stand out from the competition, but also offer first-in-class Sportsbook to our loyal customer base. Obviously, its marketing efforts play a pivotal role to achieve our goals. Within the judgement period, its dedicated marketing team have been working tirelessly to make the most of industry leading campaigns, increase brand awareness and drive traffic towards the company’s innovative and engaging Sportsbook. The latest example of the industry-leading campaign is LeoVegas Football Club which was launched on the 1st of August in 2017. The company’s goal within the campaign was to create a rewarding season-long campaign that connected the regular football season with the World Cup.
Sky Betting & Gaming
France may have won the World Cup but Sky Bet finished on top of the market as the most popular UK bookmaker during the World Cup with 30% of bettors using the site according to new data from research firm YouGov. This was not down to luck but down to months of planning to create a marketing campaign with a difference, we wanted to acquire new customers and retain our existing customers. VOYAGE OF DISCOVERY The World Cup gave Sky Bet an unprecedented opportunity to get in front of new audiences. Not only is it the biggest sporting event in the world, but we also had an enhanced media package, which included ITV airtime. The moment and investment were right for a campaign that would elevate the brand to a whole new level. We had some overarching World Cup tasks. Primarily, to hit our in-tournament volume targets in the short term. Secondly, to grow whole market consideration in the longer term. We believed we had the offers in place to drive the volume and a product differentiator in RequestABet to grow share of wallet throughout the tournament. But to see whole market consideration grow too, we need to package them together with a disruptive, unifying thought which shows how Sky Bet enhances the enjoyment of the World Cup.
Squawka – Catena Media
In early 2018, Squawka were approached by Smarkets to form a partnership to increase brand awareness for their growing betting exchange. They saw Squawka as an excellent fit for the more savvy punters they focus on attracting, especially in the build up and during the World Cup in Russia. A detailed plan was put together that brought Smarkets the very best of Squawka’s award winning content and Social expertise. This included: takeover over their Twitter and Facebook handles; Pre-match and half time Social pushes through Squawka’s own Twitter handle; Sponsorship of quizzes and Squawka’s stats enquiry tools; plus smart creative within Squawka’s articles which pulled contextualised odds from Smarket’s feed. In the five months from March to August 2018, the campaign broke set targets, achieving 22.5M audience reach on Twitter, 11M UK content impressions and 1M quiz engagements.
The Stars Group
BetStars is the international facing online sports betting brand of The Stars Group, which operates the world’s largest online poker room, PokerStars. The sports betting service features a wide range of popular and specialist betting options, fantastic promotions and exclusive new products
Aston Villa Football Club
Aston Villa and Unibet are very pleased to submit our joint nomination for the SBC Awards 2018, Sponsorship of the Year. Our submission will demonstrate how we have achieved positive fan sentiment of 92%, when the default stance of many fans toward Club relationships in this industry is initially negative. This achievement has been realised through taking an innovative approach to the partnership, with the focus being placed on fan engagement over pure commercial return acting as a point of differentiation for our fans compared to other partnerships in this space. The partnership has scaled to focus on the region, rather than just the Club and is underpinned by a fun, engaging activation strategy that has delivered commercial success despite this not being the primary focus of the partnership from the outset. We hope you enjoy reading about the journey of our two brands working together.
Circus
Circus took in 2018 the opportunity to become the second naming sponsor of Mathieu Van Der Poel and his team Corendon-Circus. Mathieu van der Poel is a Dutch cyclist who practices cyclo-cross, mountain biking and road cycling. He is the 2015 cyclo-cross world champion, triple world champion in junior cycling (17/18 years old). In 2013, he won the junior road cycling world championship in Florence, after being twice world cyclo-cross junior champion, in Koksijde (2013) and Louisville in (2013). In 2018, Mathieu received the copper medal of the cyclo-cross world championship and gold medal in the European cyclo-cross championship combined with a 32 victory races, exploding the last record of Sven Nys. He has also win Netherlands championship in cyclo-cross, mountain biking and road cycling which is a first in the Dutch cycling sport.
Dafabet
It’s been another year of extensive sports sponsorship for Dafabet. Football wise – Domestically we had front of shirt presence in the Premier League, the Championship and League One. With Celtic we were the only gaming brand to have front of shirt presence in the Champions League, who also played in the Europa League. We also had an International presence being the betting partner of the Welsh National side. Across other sports, our long term relationship with World Snooker continued being title sponsors for our 5th consecutive Masters, as well as being title sponsor of a number of the Home Nation events.
We were on the silks of World Champion boxers, as well as being a named sponsor of a TT road racing team who also competed in British Superbike races. Jimmy White and Steve McManaman continued to be brand ambassadors for our sports book. Last and by no means least, we continued to support a number of club foundations and charities.
SportPesa & Everton FC
SportPesa demonstrated significant ambition, vision and skill to create a season-long calendar of eye-catching events and activations in the first season of their partnership with Everton. They brought their sponsorship to life for their consumers in East Africa and other global markets, providing football mad populations unique experiences including a history-making fixture in Tanzania, with Everton becoming the first Premier League team to play in East Africa in front of 55,000 fans. SportPesa have been able to connect their property to their key markets in the continent, achieving their objectives and driving significant ROI. SportPesa have fit seamlessly into the Everton family by embracing their brand ideals around community and togetherness with campaigns such as “Kits For Africa” showcasing this. The kit donation and redistribution campaign culminated in SportPesa swapping their logo on the front of the Everton shirt for the New Year’s Day Premier League fixture against Manchester United.
LeoVegas Mobile Gaming Group
LeoVegas as principal partner and shirt sponsor of Norwich City Football Club. The first season in a 3 year deal and LeoVegas’ largest sponsorship investment to date. In this debut season LeoVegas has seen a number of large successes including gaining positive sentiment of the fan base through activation, after taking over from legacy sponsor and non- gambling company Aviva who had been with the club for many years. This was achieved through fan engagement and promoting Responsible gambling.
MansionBet
Even prior to the launch of our new sportsbook, MansionBet, we had a history of high-profile Premier League sponsorships, with deals ranging from City to Spurs, Palace to Bournemouth. Launching MansionBet earlier this year, we are in a unique and favourable position of having already built our brand awareness – and thanks to our prior sponsorships, leveraging the “Mansion” name to enter the sports betting market has been a smooth transition for us. Despite that, we didn’t rely on the work done over the past years – we have upped the ante, and invested across a broad range of sporting events and categories. Tactical partnerships to date cover football, boxing, pool, horse racing and even sporting comedy, via footballs funny man, Darren Farley. This nomination focuses on the huge success of our Darren Farley partnership which in just four months has far out performed expectations and resulted in significant exposure, including media coverage and an online reach of many millions.
Mr. Green
Mr Green struck a unique partnership with Celtic FC ahead of the 2017/18 season with a partnership covering both core product verticals: The Official Casino Partner and The Official Stadium WiFi Betting Partner. The brand synergy is an obvious one with Celtic playing in green and it’s helped us establish a quicker relationship with the fans. Mr Green and Celtic are both green at heart! The partnership enabled Mr Green to offer exclusive welcome offers to Celtic fans, raise brand awareness across Celtic digital inventory and push exclusive prizes out to fans. On top of this Mr Green is building an official Celtic FC Slot Game to launch in Q4 2018 to help activate new customers! An exciting time for Celtic fans!
Parimatch
Out of all possible bets, Parimatch and UFC signed a multi-year partnership agreement. The biggest in the history of 25-year old Parimatch.
Since July 2018 Parimatch is the “Official Betting and Wagering Partner of UFC” across the entire EMEA (Europe, Middle East and Africa) region, excluding the United Kingdom and Ireland. On September 15th together with Parimatch UFC hosted its Fight Night in Moscow for the first time. We believe this UFC pivot for us is crucial in many ways: not only by popularizing our brand across Europe but by providing a strong partner in Northern America with ambitious plans and a common vision.
StarCasinò
In September 2017, StarCasinò became a major partner of the world-famous Italian team, AC Milan. This sponsorship is a massive success because it is truly a mutual partnership – one where both parties are extremely happy with what they’re getting. All of us at Betsson (StarCasinò) are really activating the sponsorship rights and expanding our brand awareness in Italy. On the other hand, AC Milan is really appreciative of the formidable work and content that we’re doing in engaging with their fans – this is something that StarCasinò is really excelling in when compared to the club’s other partners – including the large ones. This sponsorship could easily be used as a best practise of how a “pure” casino brand can benefit from a sports-related sponsorship as well as engage with new audiences.
Apsley
Apsley Group run leading sports betting affiliate sites freesupertips.co.uk and myracing.com. Established only four years ago, in 2014, the two websites now boast nearly one million social media followers across multiple platforms. Both websites can also point to incredibly strong organic search rankings. Earlier this year national publishing company Racing Post purchased a majority share in the business, illustrating the success of the company to date. The two sites generated over 14 million users and hundreds of millions of page views of tipping and sports betting related content in the last 12 months, leading to tens of thousands of affiliate sign ups. Also this year, both brands began their first offline sponsorship activities. Myracing.com sponsored twelve horse racing meetings across the country with Free Super Tips working with a number of Championship football clubs.
Better Collective
Better Collective doesn’t simply contribute to the social environment of internet gaming affiliates, it has created it. Through products such as bettingexpert.com, SmartBets, Wettfreunde and casino sites such as CasinoVerdiener and Casino Gutscheine Code, we have fostered hubs where betting and gambling fans can share their expert insight. Better Collective put a lot of emphasis on growth within Europe and the US over the last 12 months. This was illustrated when we became one of just four affiliates in the industry to go public with an IPO. The IPO has helped our growth strategy, and over the past 12 months we have acquired multiple affiliates that have made us market leaders in DACH, Greece, Romania, and helped us maintain our stance as one of the biggest affiliate networks in the world, with all of our products aiming to empower iGamers through transparency.
Catena Media
Catena Media provides companies with high quality online lead generation. Through strong organic growth and strategic acquisitions, Catena Media has since 2012 established a leading market position with approximately 350 employees in the US, Australia, Japan, Serbia, UK, Sweden, Italy and Malta.
ChekdMedia
CheckdMedia has continued to grow in ambition, size and strength in 2018. The company consists of a number of different brands. These include FootyAccumulators, The Winners Enclosure, TeamFA, AccaTracker, HorseTracker, TheTennisTipster and recently acquired Oddschanger. A privately owned company based in Manchester. CheckdMedia has developed considerably throughout the last year and now employs over 50 staff.
Gambling.com Group PLC
All figures are from July 2017 to June 2018 and compared to the previous period Introduction The Gambling.com Group Plc delivered a stand-out performance during the judging period and has enjoyed huge success in sports betting SEO rankings and PPC campaigns. As far as we understand, the Group remains the fastest growing, large affiliate marketing company in the online gambling sector, whether you look at pure organic growth or total growth including acquisitions. After having already delivered spectacular growth during the previous judging period for the 2017 awards, the sustained level of performance during the judging period is a truly inspiring result. In addition to delivering sales growth of 90%, New Depositing Customer (NDC) growth of 150% and doubling headcount, the Group closed the acquisition of the year: Bookies.com and its related assets.
Livesport Media Ltd
FlashScore.com marked its twelfth year in 2018 by overhauling its design and launching many new features both on its website and mobile apps. That together with continuous innovation helps it to keep and strengthen its number one position as live score provider.
Matching Visions
Matching Visions is one of Europe’s leading iGaming affiliate networks.
Skores Ltd
Skores is a 360 sports media platform, we deliver sports information in real time to sports fans, anywhere anytime on any device. Skores is leaded by a team of 40 people with ultimate sports fans as a target: The one who go to bed watching highlights of the games, who get up in the morning analyzing results from the day before, compare odds at lunch time and who read sports news during the day on their phone. Skores is called “ The Ultimate Fan Zone” Our stats : Mobile Apps : 25 Million app downloads with 90 Million Monthly Sessions Web : 9.3 million sessions on Websites with more than 5 M UV/month Social : 4.4 million Facebook subscribers 100 million videos viewed monthly Last year, thanks to the quality of our work and the volumes of players delivered, Skores received 6 major awards, including 2 IGB Awards and 2 EGR awards.
Better Collective – Tips API by bettingexpert.com
Our mission at Better Collective is to help users be entertained when betting and gambling, while also making it transparent and fair. Thus, all different platforms from Better Collective, such as our flagship brand bettingexpert.com is organically integrated with this core value of sharing knowledge and educating our users, which is what sets us apart from our competitors.In 2018, we launched the bettingexpert.com Tips API, which allows us to pull the quality tips from our tipster community on bettingexpert.com, and integrate them across our other products, and even on our operator partners. As a trusted name in the iGaming community, the bettingexpert.com Tips API allow users to receive unbiased tips at different points of the betting funnel. The success of the API has already been demonstrated through an industry-first operator/affiliate collaboration with Matchbook, who are hosting our tips on their exchange to help their own users.
Chalkline Sports
In June of this year, Tropicana Atlantic City Casino and Resort partnered with Chalkline to launch Tropicana Sports, a unique, free-to-play experience powered by Chalkline’s BettorGames where sports enthusiasts can test their knowledge anytime, anywhere with mobile-first games designed to engage with high frequency and strong social virality. The innovative platform gives players the thrills that come with rooting for their favorite sports teams while predicting the outcomes in contests with real prize offerings. With a variety of sports and games to choose from, Chalkline’s Tropicana Sports platform has driven increased bettor engagement and information capture, while simultaneously growing Tropicana’s customer behavior database with BettorBI. The resulting fan base initially attracted by Chalkline’s BettorGames can then be built into a much stronger following by an informed transition to more advanced offerings. Our most recent innovation is Tropicana-branded BettorGames for media partners that deliver leads to the operator.
Fresh8 Gaming
Fresh8 has totally transformed the sports betting affiliate business by fully automating the creation of sports betting specific marketing messages. No longer do affiliates have to look for the best banner, upload it somewhere, realise it is out of date the moment it is published. Fresh8 builds banners, videos, landing pages and social interactions in real time automatically upon page view. This hyper-targeted messaging ensures total relevance and 100% regulatory compliance, delivering real time messaging (including odds) to drive a huge uplift in conversion. And the results are proven which is why the leading operators, tier 1 publishers, and major affiliate networks use Fresh8 technology. For example by using Fresh8 The Telegraph is seeing 50% uplift in clicks and a huge uplift in FTDs: https://calvinayre.com/2017/09/13/press-releases/telegraph-launches-fresh8-record-breaking-knock-acquisition-numbers/
LadBible
Ahead of the Cheltenham Festival we were tasked by the Racing Post to produce a video to amplify their app downloads ahead of the big meeting. We compiled the best clips from our database of over 60,000 UGC videos and produced a video that was not only a huge success on social but also led to over 800 app downloads for the Racing Post. The video was viewed by over 687k people and had a massive 6.4k engagements, including over 2,200 comments and more than 1,300 shares. The video was so successful that William Hill asked us to produce a similar piece of content for a partnership during the World Cup later in the year.
Raketech
We experienced our highest revenue growth in the sports vertical because of innovation and expansion – growing 3% in Q2 2018. Raketech operates a number of sports betting and sports media products in Europe. Over the past year, we innovated and improved the look and feel of our assets, adding new features to deliver a great user experience to sports fans. We launched a unique annual pricing strategy in January to provide innovative options and exclusive deals for our partners, making it easier for our partners to plan their spend throughout a packed year of world-class sports action and securing guaranteed revenue for Raketech. The two main innovations over the past year included relaunching our key sports community back-end on BetXpert and rolling-out our unique TV sports guides in new markets. We aim to engage everyone interested in sports and sports betting with our mix of four product categories and do this by improving our products and reaching new audiences.
Review It Ltd – BookieBoost.com
BookieBoost.com has innovated to become one of the top-ranked free football tips sites in 2018. The brand was repurposed from its previous incarnation (a vehicle for the showcasing of bookmaker offers) into being dedicated to football accumulator tips, giving its users unique tools.
Setanta Sports Media
Setanta Sports Media is the newly innovated Affiliate Product with unique business model and completely new approach on the market. It has become Exclusive Broadcaster of the world’s leading sports content (EPL, La Liga, Serie A, Bundesliga, League 1, FA Cup, EFL, Formula 1, NBA, NHL, UFC) through Online and TV medias in 13 countries across Eurasia immediately after launching, through organizing unique business model and a negotiation strategy in sports media industry. It has formulated the largest integrated sports eco-system with the cleanest sports traffic through several media sources, totally covering more than 20 million sport fans in Eurasia: – Online TV – Sports news web portals – Leading Sports social network – 5 TV Sports Channels Setanta Sports Media is generating the largest number of natural sports traffic, which is a perfect tool for Betting Operators that are already strategically cooperating with the company through different affiliate deals.
1xBet
1xBet was founded in 2007 and started on-line in 2010. At the beginning we used the third-party development, but finally we realized that using this one we could not rapidly develop and satisfy new wishes of our partners. This issue motivated us to develop our own product that can meet the needs of our partners and attract the new ones. Since 2016 the company using its own product was able to be more flexible and loyalty in the conversation with the partners and was also confident in the statistics data. And as a result Nowadays we are not only the biggest bookmaker in the CIS-countries, but are in the TOP 3 the most visited bookmakers website in the world. Thanks to our partners, Over 400,000 online users bet with 1xbet daily.
bet365
bet365 are licensed in various regulated markets around the world and operate in many more, offering affiliates a huge number of markets to target. The consistently high conversion rates and long term player values make us a desirable brand to promote. Our affiliate site is available in 13 different languages, from which a wide range of marketing assets covering all bet365 products can be accessed, amongst other things such as daily reports on player activity. Over the last 12 months bet365 have continued to innovate our products and promotions, helping to ensure that our affiliates are able to consistently improve their acquisition and revenue figures. Within the bet365 Marketing Team the management of affiliates is segmented into acquisition and retention focused pools, allowing us to develop accounts and relationships in a more targeted way. These factors all help to offer an unrivalled product for affiliate partners.
Betsson Group Affiliates
The Betsson affiliate partner scheme is easy to use and understand and offers some of the industry’s top commissions, rewards and promotions. Over the past 12 months we’ve upped the game by providing further tools to our affiliates and also significantly improved those which were already in use. We’ve also managed to improve the level of service that we provide to our affiliate partners across the 12+ brands. We offer our affiliate partners with great marketing tools, Flexible reward plans, direct wallet t payment and a personal touch that sometimes in our fast-paced industry gets forgotten. We indeed offer everything of these benefits in 20 different languages to ensure our affiliate partners truly feel part of us.
Comeon! Connect
Comeon! Connect is the award winning affiliate program promoting ComeOn! and Mobilebet and thirteen more brilliant casino and sportsbook brands. Comeon! Connect is the product of the merge of CherryAffiliates and Earn Affiliates – completed in August 2018. Our primary objective is to provide the very best affiliate program focusing on transparency, flexibility and trust. With a strong portfolio of brands and a great team, we have grown significantly over the past year, and we continue to do so. 2018 has been the year for fine tuning our program offering – in terms of our proprietary reporting tool, our customer facing brands and also within the team.
Kindred Affiliates (part of Kindred Group)
Over the last 12 months, The Kindred Affiliates Program has continued to grow with the integration of TTR Partners, and its 2 brands, 32red and Roxy Palace. Now, in our 12th year of operation, our program covers all 11 Kindred Group brands, licensed and regulated across Europe and Australia. With such a diverse suite of hyper-local and global brands, we are able to offer a unique and unmatched range of opportunities for affiliates to take advantage of. We continue to innovate in all aspects of affiliate marketing, as you will read below, with original promotions, a market-leading online resource and innovative affiliate rewards. In the sections below, we will take you through a few of the factors that we think make us the top affiliate program.
LeoVegas Mobile Gaming Group
The past 12 months was a challenging period for igaming companies & affiliates because of the quick changes in laws & regulations. That is why here at LeoVegas we focused on ensuring all our affiliate partners were compliant. The Affiliate team focused on adding resources and making the required structural changes to improve in-house expertise and efficiency to keep providing the best in class service to our affiliate partners
Mr. Green
At Mr Green, I would go as far to say our brand is a key success factor. The reason is it embodies everything we stand for and want to live up to as an operator. Here at Mr Green we consider ourselves as the gentleman of the industry and we care about transparency, fair deals and long term professional relationships. On top of this our sports affiliation has grown massively over the past year. We have managed to build relationships with big affiliates such as oddschecker and at the races to gain great exposure with them even over the big UK established brands and we have replicated this throughout all of our markets. Our teams dedication to working with affiliates and finding a good working process with them has managed to put our MRG brands upfront with sports affiliates going forward. MRG’s core value is short but has a vital meaning: “Being a cut above the rest” and that’s exactly what our Affiliate programme is striving for every single day.