Best Affliate Product Innovation

This award recognises the best product innovation in the sports betting affiliate sector. The category will be awarded to the affiliate that has created the most innovative and successful affiliate product in 2019. Particular emphasis will be placed on market penetration, growth, differentiation and innovation.

1xBet

One of the great features of our affiliate program is the option for affiliates to have commission paid directly into their 1xBet account. This is much faster than using other payment methods. Funds can then be withdrawn using any of the 250+ available payment systems, including sending funds to various online wallets or directly to a bank card. Thanks to the promo code creation feature, our affiliates can also source new customers offline. This means they can direct potential players to our website even when there’s no option to include a link in their advertising material – in a video or image, for example. Our affiliates can choose from a range of schemes. There’s the classic revenue share model where they get a fixed percentage of the profit, meaning that they get variable commission according to the turnover and profit, making the partnership profitable for both them and for us. They can opt for the CPA scheme or for the hybrid model, which enables them to get profit from one-off CPA payments as well as regular commission.

Fresh8 Gaming

Fresh8 has totally transformed the sports betting affiliate business by fully automating the creation of sports betting specific marketing messages. No longer do affiliates have to look for the best banner, upload it somewhere, realise it is out of date the moment it is published. Fresh8 builds banners, videos, landing pages and social interactions in real time automatically upon page view. This hyper-targeted messaging ensures total relevance and 100% regulatory compliance, delivering real time messaging (including odds) to drive a huge uplift in conversion. And the results are proven which is why the leading operators, tier 1 publishers, and major affiliate networks use Fresh8 technology. For example by using Fresh8 The Telegraph is seeing 50% uplift in clicks and a huge uplift in FTDs: https://calvinayre.com/2017/09/13/press-releases/telegraph-launches-fresh8-record-breaking-knock-acquisition-numbers/

Incentive Games

This application focuses on the flexibility and robustness of Incentive Games’ product offering and the development of which through the means of intelligent analytical research. The robustness of incentive games products is unmatched due to the specific regions that our initial clients were/are operating in. Building for the European or American markets is reasonably straightforward in terms of technology readiness levels , but one of our first clients, Betlion, who operates in Africa (Uganda, Kenya), we had to essentially build score prediction, fantasy sports and virtual sports games which are optimised not just for smartphones with Wi-Fi/4g data connections, but also for older phones with exceptionally limiting data connectivity. We initially realised that we had abnormally high levels of bounce rates for some users but through our analytical research these limitations were resolved by creating an alternate version in order to better serve those with lower-end devices. We now have games which are entirely flexible and robust in any developed or developing country, with multiple deployment versions suited for different hardware (like smartphones), or software (like Opera Mini Extreme). Making our products insensitive to this type of variation is a particular success factor for our games.  In terms of connectivity; IG’s games, for the reasons listed above, can operate in places with minimal bandwidth connectivity.

Setanta Sports Media

Setanta Sports Media was launched in 2016 and since then it managed to increase the number of active sports subscribers from 400,000 to 5,000,000 and has expanded its operations in more than 15 countries including CIS. The company has established strategic partnerships with the leading betting operators in different countries, offering them the most relevant sports traffic from several media sources that it operates across the region: – 7 TV sports channels – Live streams portal – News web portals – Sports social media Setanta Sports Media has exclusively concentrated the Top Sports Content across its media channels, thus gathered the most relevant traffic for the Betting Operators: EPL, La Liga, Serie A, Bundesliga, League 1, EFL, UFC, Formula 1, NHL, NBA . . . Setanta Sports Media is the only Media Holding in CIS that generates and concentrates sports traffic from different countries in one Media Holding

XL Media Plc

To put it simply, a large part of our content had no real value to our returning visitors. The first step was to determine which brands our returning visitors already had accounts with. As such, we developed an internal tracking system that when combined with Google Analytics and our in-house Data Studio, gave us the ability to identify individual actions and behaviours across our sites, for every single visitor. This technology allowed us to map each user’s journey and understand from which pages they ended up converting from within that journey. Our propriety technology also revealed which brands our users had created accounts with, but more importantly, which brands they had already made a deposit with – meaning we could now show a returning customer brands WE KNEW they had not yet registered or deposited with. Brand exposure is now optimized based on performance per device, and we have maximized player value by showing offers that work best with different audience segments. Most importantly, our new product gives us additional monetization opportunities since it allows us to sell advertising space on our sites that we know work best with our different users. The result is that we now show personalized content to returning users based on their full journey.

iBet Directory

iBet Directory is the fastest growing, truly global, online directory for the iGaming and Sports industry. We’ve already partnered with 100 affiliate partners and represent over 300 iGaming and Sports brands on the website and the numbers are growing daily. The website is attracting respectable traffic from all corners of the globe. Initially set out to be more focused on European and Scandinavia markets, high level of traffic from the US, Russia and CIS and more have already demanded that we change our focus to offer more international brands. We’ve developed a “Social Network” on the website which allows users to create profiles, add news, reviews, betting tips and winning slips. This has only just been launched but we feel it’s a good way to help connect suppliers, operators and end users, all under one roof! We anticipate the website to be the social network of the iGaming and Sports industry as the likes of Facebook are quite restrictive within our industry domain. We’re here to fill that gap!

Best Affiliate Program (Sports & Casino)

This award has been created to recognise the best affiliate partner scheme of 2019. The category will be awarded to the operator that has developed and offered the most popular and successful affiliate scheme this year. Particular emphasis will be placed on popularity, overall growth, differentiation, customer service and relationship management.

1xBet

1xBet was founded in 2007 and started accepting bets online in 2010. Over the years, we’ve become a key player in the sports betting industry and have one of the top 3 most visited betting websites. Every day, we accept online bets from over 400,000 customers, many of whom like to place bets on football. We have something for every customer – over 6,000 events are offered on our website and there are over 1,000 game and match broadcasts. Our website is available in 49 languages, from the most commonly spoken in Europe, Africa and Asia to some less commonly spoken dialects. There’s a wide range of options when it comes to depositing and withdrawing funds – we offer over 250 payment methods. Customer Support is available 24/7 to ensure that our customers’ questions will never go unanswered.

bet365

Best Affiliate Partner Scheme bet365 are licensed in various regulated markets around the world and operate in many more, offering affiliates a huge number of markets to target. The consistently high conversion rates and long term player values make us a desirable brand to promote. Our affiliate site is available in 15 different languages, from which a wide range of marketing assets covering all bet365 products can be accessed, amongst other things such as daily reports on player activity. Over the last 12 months bet365 have continued to innovate our products and promotions, helping to ensure that our affiliates are able to consistently improve their acquisition and revenue figures. Within the bet365 Marketing Team the management of affiliates is segmented into acquisition and retention focused pools, allowing us to develop accounts and relationships in a more targeted way. These factors all help to offer an unrivalled product for affiliate partners.

Betsson Group  Affiliates

Betsson Group Affiliates manages the affiliate marketing for twelve incredibly successful gaming brands: Betsson, Betsafe, Nordicbet, CasinoEuro, StarCasinò and others. We have recently added a new brand to our portfolio: Casino Winner. Our multi-region and multi-brand offering gives our affiliate partners unrivaled flexibility to promote what works best for them. Run by an experienced management team, and powered by MyAffiliates – one of the market-leading affiliate software provider – Betsson Group Affiliates is the perfect choice for affiliates that are looking for a long-lasting profitable partnership. We keep our affiliates updated regularly with all the latest industry developments, including payment methods, legal issues, plus industry news. Our security and integrity in dealing with players and affiliates are second to none. We provide in-depth statistics for our affiliates’ traffic with unparalleled transparency – they see all the important performance KPIs that allows them to optimise their accounts for better results.

Campeón Gaming Partners

At Campeón Gaming Partners, our mission is to constantly maximize the effect of affiliate marketing. We accomplish this by operating our own brands, creating white label solutions, supported by high-impact marketing strategies. We have built a strong affiliate network over the years, with a growth rate of 83.16% since the first half of 2018. We build partnerships based on mutual trust and our work is recognized by its quality and the exceptional service in everything we do. We believe – and we are – among the leaders in our affiliate program for sports and casino.

Comeon! Connect

We have seen a huge amount of change in the last 12 months; competed a successful platform migration, launched 6 new brands, have been granted both Swedish and Danish licenses and the affiliate team has doubled to 10 awesome team members. Affiliates are integral to the success of the company, and contribute to our 360 marketing efforts. We offer 18 sports and casino brands, no negative carryover, no brand bundling and full language support covering SE, NO, FI, EN, DK, DE and JP. We offer fair deals whereby ensuring a long term mutually beneficial relationship with all our affiliate partners.

Kindred Affiliates

Over the last 12 months, The Kindred Affiliates Program has continued to expand with the launch of our U.S. affiliate program in New Jersey, and the addition of our new Romanian-facing brand, Vlad Cazino, into our program. Now, in our 13th year of operation, our program covers all 12 Kindred Group brands, licenced and regulated across Europe, U.S.A and Australia. With such a diverse suite of hyper-local and global brands, we offer a unique and unmatched range of opportunities for affiliates to take advantage of. We continue to innovate in all aspects of affiliate marketing, as you will read below, with original and award-winning Affiliate promotions, a market-leading online resource and innovative affiliate rewards. In the sections below, we will take you through a few of the factors that we think make us the top affiliate program.

King Billy Casino

A combination of excellent features has led to the creation of special relationships with our 500+ Affiliates. However, the King Billy Casino Affiliate Program moves far beyond the commission. We act as marketing and creative consultants for our affiliates and provide them with unique content in the form of reviews, articles, push mails and marketing materials in their own language. By doing this, we also help in raising the content quality of affiliate sites, thus benefiting everyone in the affiliate industry. For the above reasons, we would like to kindly ask for your vote in the “Best Affiliate Program” Category. Thank you!

LeoVegas Mobile Gaming Group

Besides LeoVegas focusing on growth and innovation, in the past 12 months, compliance has still taken priority when doing business. We have focussed a lot of our efforts on assisting our affiliate partners with becoming compliant, our reasoning is that if our partners grow, LeoVegas as a brand will grow. During 2018 the LeoVegas AdOps team went live with the Live Chat. Besides having the option of opening a ticket our affiliate partners can start a live chat. There are 5 technical experts in our AdOps team ready to assist at any time during office hours. There is a list of frequently asked questions on LeoVegas help. An Operations team has now been set up within the affiliate team, which is made up of a marketing division, a payments and fraud division and a compliance division.

Mr Green / William Hill International

Our Affiliate Team has gone under many changes over the past year, which were based around two philosophies: 1) Optimize our Traffic, and 2) Optimize our Time. The idea of this is to first optimize the traffic from our affiliates so that the company gets the best value but also so that the affiliates get the best deal that can be scaled and creates longevity for them and us. Our second goal of optimizing our time has come about by building a new structure in the affiliate team and creating new roles. This has been very important so our affiliate managers can really free up more of their time to spend dealing with the affiliates and working with them. With the team changes we have seen great results:

Our German NGW and NDCs have doubled year on year.

Our UK and Finnish NGW has seen a 50% increase year on year.

Denmark has seen our greatest increase of a 200% NGW increase and over doubled our NDCs.

Overall as an affiliate team our NDCs and NGW have seen a great increased year on year and this has led to us reinvesting this back into our affiliates to look to scale even further.

Novibet

Novibet’s affiliates programme is by far one of the best programmes in the affiliates industry, with an effective and innovative range of marketing strategies that allows us to reel in customers to the site. From strong partnerships, to a great brand message, our unique style of promoting means that not only are we popular in markets across the world, but we drive our campaigns with the aim of creating an affiliates programme that can be tailored to suit the needs of all our customers.

Casino Affiliate of the Year

This award recognises the best overall casino affiliate of 2019. The category will be awarded to the affiliate that has been the most innovative and successful in its activities in 2019. Particular emphasis will be placed on quality and scale of traffic generated, overall growth, differentiation and innovation.

Better Collective

Better Collective’s vision is to empower iGamers through transparency and technology. Our mission is to make gambling entertaining, transparent and fair so that our users are better suited for navigating the iGaming world which continues to be more and more complex. Our endeavours over the last twelve months have helped bolster our status as the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Our operations have been rewarded both within and outside the industry. We won the Global Regulatory Award for Compliance by an Affiliate Company, the SEMRush Nordic Search Awards for Best In-House SEO Team and we topped the EGR Power Affiliate list 2019 for the second consecutive year, as the first company ever to do so.

Blexr

Blexr has had an excellent year in which it’s achieved growth, encouraged innovation, increased its revenue, expanded its brand power and made significant charity contributions, thanks to the tireless efforts of its staff. Our FTD revenue this year has seen an enormous 192% increase since January, and our click-to-deposit rate shows a 66% increase. We’ve also achieved great results through our 80% increase in registrations and a 20% increase in clicks to our advertised operators. But our email marketing campaign for Q2 in 2019 was even better, increasing by a whopping 349% when compared with the same period last year. We believe Blexr has demonstrated itself to be a worthy applicant in this year’s EGR awards. We’ve grown our brand, our team, our offices and have made great strides in contributing to the wider community as well.

Catena Media

With 13+ years of experience, AskGamblers is one of the biggest affiliate websites in the world, which has managed to stay at the forefront, leading the industry, accepting changes and quickly adapting to them. What separates this website from all other affiliate websites out there are most probably the people behind it, who are constantly working on new features, evaluating and refurnishing the old ones, nurturing relationships, creating amazing content, all with the idea to push the limits to achieve even better results and stay ahead of the competition. During the past year, AskGamblers has listened carefully to both its users and partners and strived to deliver the best possible solutions, meet the needs and provide a one of a kind experience. Strategic thinking, planning, innovation and implementation are some of the key elements for success, and definitely something that has enabled us to grow to the next level

Gambling.com Group

Gambling.com Group has continued to develop its casino proposition with a focus on growth, high quality traffic generation and insightful content for a large, global audience. The Group delivered industry-leading organic revenue growth and successfully implemented key content strategies across this vertical. This was achieved against the backdrop of a strategic shift in focus towards becoming a leader in the U.S. market for casino content. New markets, diverse content and product innovation has ensured that the Group remains an important voice in online casino industry.

Matching Visions

Affiliate Networks play an important role for online casinos and online gaming. This is due to the fact that they house a lot of various affiliates. Matching Visions in particular, houses over 1500 affiliate and offers deals for a variety of affiliates from small to big. Matching Visions also houses hundreds of the best brands, which means affiliates get the best brands with the best rewards. Included in the Matching Visions network is the additional offers you get. You can enjoy monthly competitions to win more than just your standard income. You can also get access to missions where if you complete tasks, you get rewarded. The above is only a small part of what Matching Visions can do for you! So, join the best affiliate network today!

Natural Intelligence

Natural Intelligence is a world leading affiliate in the comparison sites arena. Our unique technologies give us a competitive advantage in the marketplace, allowing us to generate high-intent traffic. Our Top10 comparison sites help millions of consumers to choose their online sports betting and gambling operators in a variety of markets, including the UK, France and Australia. Our partners, some of which are among the most prominent websites worldwide, utilize our platform to enhance their online presence.

Raketech

Raketech was founded to guide and inspire people towards making informed decisions when searching for an online casino or sportsbook service. The past year was the most significant in our history after we successfully listed on Nasdaq Stockholm in June 2018 – we also managed to keep innovation alive in a corporate environment, enhancing our agile operational model to deliver impressive growth. Casino comparison is a key part of our business and we have been busy enhancing our core casino products, really focusing on a handful of websites to get them back to their former glory and achieved +68% in casino website traffic and +67% in NDCs. We even decided to go outside of our comfort zone to launch Rapidi.com to learn about user behaviour and gain a better understanding of how to convert players. Please read below / see attached our SBC Casino Affiliate of the Year application.

XLMedia Plc

Our flagship Swedish brand, Casino.se, is a household name amongst the online gambling community in Sweden. The site has long established itself as a primary source of knowledge when it comes to everything related to online Casinos – from brand reviews to industry news, exclusive interviews with industry leaders and the latest gambling trends in Sweden. Using cutting-edge in-house technology combined with our team of highly skilled SEO experts, as well multiple on- and off-page marketing strategies, this past year saw Casino.se continue to experience massive growth in terms of both rankings and revenue for our partners.

Casino Operator of the Year

This award recognises the best overall casino operator of 2019. The category will be awarded to the operator that has been the most innovative and successful in its activities in 2019. Particular emphasis will be placed on growth, new market penetration, marketing, quality, differentiation of operations and strength of brand.

Betsson Group

As one of the largest B2C Casino Operators in the industry, Betsson Group have had a phenomenal year: we have innovated, delivered some great customer-facing products and functionality and overcome a huge amount of regulatory challenges – all while keeping our eyes focussed on the customer and ensuring their experience went uncompromised. Offering a great casino customer experience is at the very core of our company, one with a strong history of doing just that. In the last 12 months, our amazing team managed 3,500+ titles across 15 Brands in 39 countries! Our razor sharp focus on delivering a localised and regional experience to the customers means that this is equivalent of managing 134 individual brands! We are constantly striving not only to match but to better our competitors and the results we mention in our submission show that we are a strong contender for ‘Casino Operator of the Year’.

CampeonBet

CampeonBet was created by passionate gambling industry professionals, with a vision to become a leader in the sector internationally. CampeonBet opened its doors to a global audience, however its success and its multi-lingual website (available in eight different languages) led to its high popularity in markets, such as Europe, the Nordics, and North America. CampeonBet offers an ever-expanding casino portfolio, including a large variety of high-end casino games, a live casino feature with top quality graphics, and a large sports section. CampeonBet is determined to continue challenging expectations by introducing ingenious user-based experiences, whilst partnering with top-listed software and payment providers, to deliver a one-of-a-kind casino and sportsbook.

GVC

GVC Holdings PLC is one of the world’s largest sports betting and gaming groups. Via our unique proprietary technology platform, we offer sports betting, casino, poker and bingo and operate some of the industry’s most popular online brands including bwin, Sportingbet, partypoker, partycasino and Foxy Bingo.

Karamba

A remarkable year of growth and product diversification saw Karamba Casino hit the top echelon of iGaming Operators. An increased level of marketing campaigns, featuring our quirky mascot, strengthened our brand differentiation and retention ratings. Month on Month comparisons against internal targets consistently showed Casino revenues climbing, with high volumes of new customer deposits & increased player LTV. Beating our KPI’s we gained ground against rival brands. Results tables published in Online Gambling Quarterly showed Karamba can sustain new heights across headline categories. The wild glitterball antics of our feathered friend echoed throughout UK, Europe, Canada and most recently, South Africa this year, with his resounding cry, ‘Let’s Go Karamba!’

LeoVegas Mobile Gaming Group

If last year’s success of Casino Streaming, Extra Chilli exclusivity and Live Casino expansion is anything to go by; then this year has been a feast far superior. Simple but smart innovations to the product, a swathe of new exclusives – including our very own LeoVegas MegaWays slot – and new markets with record NDCs have certainly made this a year to remember! https://www.linkedin.com/feed/update/urn:li:activity:6559409967923806208/ – Check it out – Link not excepted in below line.

PlayOJO

PlayOJO launched in 2017 with a mission to create a new and disruptive online casino with a braver, fairer proposition for players with social responsibility and players protection as its core promises. PlayOJO puts players in control of their money with generous returns paid instantaneously, free for immediate withdrawal, and with no casino wagering requirements, ever. Our marketing strategy typifies our challenger brand mentality and we back our innovative approach by investing heavily to achieve our business ambition of becoming the leading European casino brand, 30 months on we are on track to meet that objective.

The Stars Group

PokerStars Casino has become one of the most popular online casinos in the world by its player base. Our players enjoy some of the biggest, newest and most popular games, with exciting challenges and innovative promotions all on the award-winning PokerStars platform, and over the past few months we haven’t slowed down. We continued an accelerated roll-out of casino game launches across multiple jurisdictions, developed both in-house and with our industry leading partners.

VideoSlots

Videoslots.com is an industry-leading online casino with a comprehensive portfolio of content. It offers more than 3,800 slots and table games from the iGaming industry’s leading suppliers, giving them more content than any other online operator. Our aim is to deliver the best possible user experience to players on our proprietary platform, complemented by diverse gamification and social tools. It’s for that reason we offer the personal touch, allowing players to tailor their content to suit their preferences. For example, players can create and store their own selections of games in their own self-created categories in order to save time and make playing their favourite games easier.

Esports Operator of the Year

This award recognises the best Esports betting operator of 2019. The category will be awarded to the operator that has been the most innovative and successful in its activities in 2019 in esports markets. Particular emphasis will be placed on market penetration, communication and overall quality of product and brand.

1xBet

1xBet is a leader in the online betting market with one of the most advanced websites offering bets on sports. The company was founded in 2007 and we began to accept online bets in 2010. Our products have been awarded various industry prizes and our website is one of the top 3 most visited betting sites in the world. Over 400,000 people place bets with us every day. We offer pre-match betting on around 25,000 events and live betting on 16,000 events. Of these, esports accounts for 1,200 events for pre-match betting and 500 online broadcasts with a large selection of markets. Our multilingual website is currently available in 49 languages and it’s really easy to make payments – players can deposit funds and withdraw winnings using any of the 250 payment methods offered on the site.

BUFF.bet

Created with the mindset of a true eSports warrior, BUFF.bet is the perfect place for betting on eSports online using cryptocurrencies or fiat money. Highly ranked in the top 100 bookmakers worldwide, BUFF.bet is fully equipped to enchant both experienced players and newcomers with its easy-to-use layout and unrivaled betting options powered by UltraPlay. Over the last 12-months period, the brand has presented its new front-end design complying with the latest web UX/UI trends and answering the never-ending requirements of the Millennials users. This move further consolidated the brand awareness and markets’ positioning across the globe. Having been promoted mainly as an eSports and crypto betting place, BUFF.bet has been delivering an ultimate experience to the end-users through the UltraPlay’s advanced betting platform and solutions.

Betway

Since its first esports bet was taken in 2015; Betway has approached esports with an underlying belief that esports customers are not the same as sports customers. This isn’t driven by the obvious difference in median age, or media consumption habits of the customers, but the way they both expect and demand a brand to work with them. In short, the esports customer expects both product and marketing to be dedicated and genuine; to compliment the community rather than just sticking a logo on it. A company must become part of esports in order to be successful in marketing to the esports community. This difference in attitude has been the foundation for an industry defining product and marketing strategy over the last 12 months that has legitimised Betway as the most premium and accepted operator in esports.

Luckbox.com

The past year has been one of rapid progress for Luckbox, a period during which the Isle of Man company has taken its product from development, through beta testing, to opening its doors to esports-lovers in more than 100 countries. The team has combined a laser-sharp focus on building a bespoke, intuitive esports product with a determination to do things right – complying with the highest levels of regulation and responsible gambling to ensure player security and safety. With more than a little help from ambassador Paul ‘Redeye’ Chaloner, we have fostered a thriving community of esports fans by producing innovative content and engaging with them directly through our channels to build a passionate and invested audience.

Parimatch

It was only a couple of years ago that making the move into esports betting was seen as a bold experiment for a legacy bookmaker like Parimatch. However, Parimatch’s agility, forward-looking vision and fighting spirit saw the business tackle the challenge head on and deliver some great results. The numbers speak for themselves. Esports betting now accounts for 7% of Parimatch’s entire turnover. As a comparison, in June 2018 this figure was 3%, and if the trend continues, we expect the total to increase to 12% in 2020.

Pinnacle

Pinnacle is known as the pioneer of esports betting having started taking esports bets back in 2010. The quality of its esports product (low margin odds, a wealth of available markets and the highest betting limits online) has seen Pinnacle win numerous esports betting awards over the years. This year, however, the online bookmaker has stepped up its game to add even more to its offering and ensure the esports betting experience at Pinnacle is the best it can be.

Football Sportsbook of the Year

This award has been created to recognise the best football offer by a sportsbook of 2019. The category will be awarded to the operator that has been the most innovative and successful in its activities in 2019 around the sport of football. Particular emphasis will be placed on growth, new market penetration, quality and differentiation of operations and interaction with the sport of football.

bet365

bet365’s online revenues for July 2018 to June 2019 show significant year-on-year growth. The great majority of our revenue comes from Sports betting, a product that we entirely develop in-house. We have 45 million registered customers in over 150 countries across the world, produce content and marketing communications in a range of languages and offer a wide array of deposit currencies and payment methods. bet365 are licensed in various regulated markets around the world and operate in many more, and implement a successful social engagement strategy with over 2.3 million followers on Facebook and Twitter combined. Our In-Play product offers a huge range of markets and events to bet on, and a large number of events are also available to watch via our Live Streaming service. Over the last 12 months bet365 have continued to innovate our products and promotions, helping to further improve a market-leading brand.

Betsson Group

Intro: At Betsson Group, we’re thrilled with how things have turned out in our Football operations over the past 12 months. Taking the perspective of the customer, we analysed the competitiveness of our football offering, our product features and the technology that sustains it in the last year off the back of a good World Cup performance, and with energy, enthusiasm and all hands on deck, we invested in achieving top tier status amongst strong industry competition in this sport. Aim: Betsson Group presents a compelling overview of our greatly improved Football offering over the past year. Brands: Betsson, Betsafe, NordicBet, CasinoWinner, Markets: Europe, Asia and Latin America Scope: • Product improvements and innovations; • 457 pre-match CL Final markets which is 50% more than the rest of the industry; • Betsson platform and the stability we had during Champions League peak; • 55% growth facilitated by our marketing approaches.

FavBet

We would like to put forward FavBet for the Football Sportsbook operator award. FavBet has been operating since 1999, which meant that this year, we celebrated 20 years of success. During that time we go all out and proved to be the top bookmaker. We offer user-friendly website and you can easily access it not only via desktop but mobile version as well. You can take the advantage of exclusive betting lines offered by our experts. You can place a bet not only on football match or other long-term events but also we offer for example a bet on “Player” who can win Golden Ball in 2019

GVC

As one of the world’s largest and most successful betting and gaming companies, we aim to meet the highest standards in everything we do, from the way we run our business and manage our financial affairs, to how we support our people, our customers and the communities we work in. Some of those standards are legal requirements, but others simply depend on acting honestly, openly and with integrity. Ultimately, our success and our reputation depend on how we conduct ourselves both as individuals and as a business. We can only deliver short and long-term returns for our shareholders if our business is founded on principles of integrity and fair play. bwin is the leading sports betting brand of GVC Holdings, the leading e-gaming operator in both B2C and B2B markets. bwin is big time sports, real action and more. We do not just talk about fun and excitement, we actually make it happen. We offer up to 30,000 bets daily with betting action in more than 90 sports – that’s a record, too. bwin is always on the forefront of innovation incorporating new technologies, competitions and services.

LeoVegas Mobile Gaming Group

LeoVegas are one of the fastest growing mobile gaming companies, and the company today is a market leader in mobile casino in its main markets. Between August 2018 and September 2019 LeoVegas Sport has successfully continued to lead the way into the mobile future. To be mobile first is in our DNA, and we always strive for the wow factor. Our definite goal is to stay one step ahead of the competition with everything we do. During the last twelve months we have put a lot of emphasis on working with new concepts and innovative features to ensure that we do not only stand out from the competition, but we also offer a first-in-class mobile sportsbook to our loyal customer base.

Sky Betting & Gaming

Sky Bet has had an exceptional year, continuing to push the boundaries on innovation, and cementing our position as the UK’s most popular betting brand. We’ve enjoyed another season of double-digit growth; focusing on providing football fans with a safe and fair place to enhance their enjoyment of their favourite sport, and believe we’ve demonstrated the growth, scale, customer focus and operational excellence to win Football Sportsbook of the Year. Highlights include revolutionary new markets like ‘Yes or No’ and RequestABet Insurance in addition to Simple Tools; which alongside making it easy for users to cool off or regulate their deposit limits, also provides access to our newly presented profit and loss tool, giving customers a transparent account of their spending.

William Hill

Football has always sat at the heart of what William Hill do. It’s what we’re known for. But just because we have a legacy with Football, it doesn’t mean we ever take our eyes off the customer. We are always striving to improve our product, whilst enhancing customer experience and providing the best promotions on the market

Innovation in Casino Entertainment (Operator)

This award has been created to recognise the company behind the most exciting innovation in the gaming sector, including Live Casino. Particular emphasis will be on technology innovations and their impact on customer experience, operations performance, product creation and revenue growth.

LeoVegas Mobile Gaming Group

Simple but smart innovations to the product, a swathe of new exclusives – including our very own LeoVegas MegaWays slot – and new markets with record NDCs have certainly made this a year to remember! Apart from the industry-first introduction of a Multiplay feature on mobile whereby players can enjoy two games simultaneously, content search has also undergone improvement. One permits players to enjoy both table games and slots at the same time, while the other lets them find the titles they know and love more easily. The introduction of dynamic positioning has pushed closed tables down the screen so that live-casino lovers are always welcomed by a top selection of their favourite open tables to join. Then on arrival at the table, basic blackjack strategy is one-touch away thanks to an industry première of in-game strategy cards. An enhanced stay at the felt for everybody is on the cards from earnest beginners to seasoned experts. As for the technology, a full migration of 28TB of data to the Google Cloud platform has taken place, enabling lower maintenance costs and boosted development pace. With 10,000 concurrent players and approximately 115,000 transactions per minute, this migration is firmly a first for a leading operator of our kind.

Mansion

Putting our customer’s needs and expectations is at the forefront of what we do across all of our brands at Mansion. We focus on delivering exceptional products and service. This year, to maximise player’s enjoyment and casino experience, our flagship brand Casino.com launched the exciting innovative gaming experience, CasinoClub. CasinoClub, by Captain Up is a brand-new gamification feature adding another dimension to regular casino play. It creates an exciting sense of achievement for players as they complete challenges, level-up and get rewarded for their casino play, as well as introducing them to a wider variety of games. Featuring over 450 daily and over 200 themed challenges, players can earn coins, badges and trophies for each completed challenge. Coins will then be available to spend in our Club Store on over 100 items, including free spins, bonuses and VIP exclusive items such as Super Spins and cash.

VideoSlots

Videoslots.com is an industry-leading online casino with a comprehensive portfolio of content. It offers more than 3,800 slots and table games from the iGaming industry’s leading suppliers, giving them more content than any other online operator. Our aim is to deliver the best possible user experience to players on our proprietary platform, complemented by diverse gamification and social tools. It’s for that reason we offer the personal touch, allowing players to tailor their content to suit their preferences. For example, players can create and store their own selections of games in their own self-created categories in order to save time and make playing their favourite games easier.

Wildz

Wildz in a nutshell: working with machine learning, giving real-time awards to the games the player actually likes with their average bets, having developed Spinback features which allows us to give extra excitement without competing with the actual games, we can say that our focus is in providing the best possible casino experience by the use of an automated, data driven casino and we use gamification to boost the casino experience by creating features that integrate with the games such as what we are doing with Spinback. Having generated over 72.000 New Registered Customers and over 54.000 New depositing Players – giving an incredible overall conversion rate of 75% shows proof of concept that focusing on the players need is exactly what players want. Figures are from Launch of Wildz in July up to 17th of September.

Racing Sportsbook of the Year

This award is created to recognise the best racing sportsbook of 2019. The category will be awarded to the operator that has been the most innovative and successful in its activities in 2019 with regards to horse racing. Particular emphasis will be placed on growth, new market penetration, quality and differentiation of operations and interaction with the sport of racing.

Argyll Entertainment: SportNation.bet

With the industry reaching saturation point with similar offers around bonuses and free bets, often with complex terms and conditions, Argyll’s vision and ambition was to launch a totally unique in-house product, seamlessly in to SportNation.bet to provide customers with an experience like no other, whilst tackling one of the major challenges that any operator faces; retention. That product and concept. Rewards.  

bet365

bet365’s online revenues for July 2018 to June 2019 show significant year-on-year growth. The great majority of our revenue comes from Sports betting, a product that we entirely develop in-house. We have 45 million registered customers in over 150 countries across the world, produce content and marketing communications in a range of languages and offer a wide array of deposit currencies and payment methods. bet365 are licensed in various regulated markets around the world and operate in many more, and implement a successful social engagement strategy with over 2.3 million followers on Facebook and Twitter combined. Our In-Play product offers a huge range of markets and events to bet on, and a large number of events are also available to watch via our Live Streaming service. Over the last 12 months bet365 have continued to innovate our products and promotions, helping to further improve a market-leading brand.

Fitzdares

In the past year, we have become ever more focused on horse racing. Our app is designed to put UK racing at the forefront and we will price any market on demand. Our membership is now accessible to anyone, while multiple owners, trainers and industry leaders all use us. We have, for the first time, sponsored a race meeting, jockey, podcast and jockey school, all in the past year. Our new tech allows an in-app live-chat, where members can chat to our team of horse racing experts, including the son of a trainer. We have put up a half a million pounds to any horse that wins the Peterborough Chase, King George and Gold Cup. Our offers are beyond generous, our emails and Fitzdares Times produce high-quality racing content, and we were one of the first to pay the racing levy in full.  

Racebets (Betsson Group)

Part of Betsson Group, RaceBets is the primary racing brand for the group, leading the charge for horseracing across a number of European markets. As a single product platform, we pride ourselves on the breadth of our product, offering comfortably the largest racing portfolio in Europe. The key focus this last year has been on solidifying our position in their core markets of Germany and the UK whilst pushing the racing product forward for the groups’ other brands which are now also utilizing the RaceBets product offering (NordicBet, Betsson and Betsafe). With the groups’ focus on Scandinavia and Sweden in particular, RaceBets support of NordicBets successful racing push has been a great testament to the OneBetsson mindset. We believe that by having one product offering we have an opportunity to provide the broadest and most innovative horseracing betting platform on the market.

Sky Betting & Gaming

Sky Bet has shown significant continued growth in Horse Racing throughout the year, driven by a leading marketing strategy, a customer centric trading approach and widening breadth of product. Sky Bet offers something different to every other racing bookmaker: By having our own stand out approach with the First Race Special By always being competitive on price – even on the horses we think will win By boosting the prices on the best horses, in the best races By having the most attractive offers to encourage and engage a new generation of racing customers Throughout 2019 we’ve rolled out industry leading product developments and a broader offer for customers. We’ve expanded our portfolio of international racing, optimised our site to make it easier for customers to find the big races, and we offer more ‘extra place’ races than any other bookmaker in the market.

Star Sports

Odds offered on a wide range of sports to punters large and small. Star Sports have grown from on course at dog tracks to taking hefty bets from high rollers and internet clients alike on a wide range of global sports. Star Sports are renowned for taking the biggest single horseracing bets in the UK. The firm have grown from their humble origins betting at dog tracks to now being recognised as the biggest laying on-course bookmaker in the UK taking individual bets in excess of £100k at Royal Ascot and Cheltenham with liabilities in noted bets to up £1m across the firm on single races. The office business has grown to encompass a myriad of sports with plenty attracting huge bets from high rolling clients.

William Hill

Horse Racing has always sat at the heart of what William Hill do. It’s what we’re known for. But just because we have a legacy with Racing, it doesn’t mean we ever take our eyes off the customer. We are always striving to improve our product, whilst enhancing customer experience and providing the best promotions on the market.

Retail Bookmaker of the Year

This award recognises the best overall omni-channel operator of 2019. The category will be awarded to the operator that has been the most innovative and successful in its activities in 2019. Particular emphasis will be placed on growth, new market penetration, quality, differentiation of operations and strength of brand.

Danske Spil

At Danske Spil we have successfully delivered an innovative Omni-channel solution of highest quality to our customers, that has given our brand and product growth and market penetration in Denmark. The solution is built on the same code base and has the key flexibility that it provides different front-end solution to our various channels.

BoyleSports

BoyleSports was established by John Boyle in 1982 when he opened his first betting shop in Co. Armagh, Northern Ireland. The organisation had 77 shops by August 2004, and opened their 100th store two years later in 2006. In February 2011, BoyleSports took over 17 new shops from Celtic Bookmakers, saving 100 jobs. Later that year BoyleSports saved 65 more jobs with a strategic takeover of 15 William Hill shops. In July 2017, In September 2018, BoyleSports celebrated the opening of their 250th shop in Co. Kildare. In June 2019, BoyleSports announced they had entered the UK retail market. Headquartered in Dundalk, the organisation has over 270 retail branches throughout Ireland and the UK. They are also major operators in the online space with top-rated apps in both the Google Play and App Stores offering online sports betting, casino, bingo, gaming, poker and lottery services.

STS

STS Gaming Group is a leading company in the gaming industry in CEE, providing betting services to over 1 million customers in Europe. Nearly half of the Polish market uses our services. The portfolio of the Group includes sportsbook, virtual sports, casino and live casino, a wide range of esports betting is run as well. STS Gaming Group is focused on R&D projects. The company continuously invests in the complete and innovative IT solutions dedicated to the entire gaming industry, in every sales channel, payment systems and sports events broadcasting. Due to its dynamic development over the last years, the Group has increased its revenue over 10 times and is planning further expansion in terms of geographic range and services offered. Currently, STS Gaming Group employs over 1500 employees, has more than 440 betting shops in Poland and 4 offices located in Katowice, Warsaw, Prague and Malta.

Rising Star in Casino

This award has been created to recognise the most impressive emerging company in the gaming sector in 2019. The category will be awarded to the company that has emerged most successfully as a new player in the industry over the last three years. Particular emphasis will be placed on growth, new market penetration and improvements in brand awareness and brand recognition.

Bao Casino

Bao opened its doors to players at the very end of last year and has since reached the internationally recognized Superb status (>9.0) on Askgamblers. Even though we are a relatively young casino, we have ranked in the top 10 casinos on Askgamblers for most of the geo and have established ourselves as a fresh and attractive channel for gaming and betting. Our goal has always been to provide a new and exciting experience for our players. For example, earlier this year, we offered our players the opportunity to visit Chernobyl. The offer was made in preparation for the release of HBO’s Chernobyl film. The radiation levels are relatively low now, so thank God for writing this nomination text two-handed. One of the great and unique features our casino has to offer is our gaming quest, where players can grab themselves gadgets, bonuses, and even an all-inclusive trip to Macau!

Fairplay.io

FairPlay is a licensed blockchain casino that publishes all gaming stats to the public smart contracts. It’s a unique online casino that actually guarantees the payout rate of games as it is based on all bets, wins, and losses that have been made and published in smart contracts. Every transactions is recorded in blockchain and no one can ever remove or modify the percentage of winnings. This way players know for sure how often people win in any game. Moreover, FairPlay publishes its balance in blockchain as well, which means anyone can check if the casino is capable of paying out a jackpot.

King Billy Casino

Since its launch in March 2017, and in only 30 months of operations, King Billy Casino has been constantly expanding, adding new providers and payment methods and winning several industry awards in the process. Its numbers, its people and its ambitions have been constantly on the rise and continue to do so. At King Billy Casino, we know there is only one way to go: Ad Astra!

Lapalingo

Lapalingo.com has carried online entertainment a step further by redesigning casino experience through its secure and user-friendly website since its foundation in 2015. Collaborating with the best providers in the sector, Lapalingo.com offers a wide range of games to suit any taste among game-lovers thanks to its outstanding slots collection.

PlayOJO

Based on a proprietary gaming platform PlayOJO launched in 2017 with a mission to create a new and disruptive online casino with a braver, fairer proposition for players with social responsibility and players protection as its core promises. PlayOJO puts players in control of their money with generous returns paid instantaneously, free for immediate withdrawal, and with no casino wagering requirements, ever. Our marketing strategy typifies our challenger brand mentality and we back our innovative approach by investing heavily to achieve our business ambition of becoming the leading European casino brand, 30 months on we are on track to meet that objective.

River iGaming

All us to introduce the ‘not so small’ newcomers within the iGaming world: – Employees: 90+ – Brands: 15 – Acquisitions: 4 – Main offices: 3 – Licenses: 3 – Duration: 22 incredible months Hi there, we’re River iGaming – a fresh face in the industry and a start-up that formed in November 2017 with the ambition of shaking things up in the way we work and with what we offer from a B2C and B2B perspective. We’re here to create an incredible experience by doing something different to usual norm through our verticals; Media, Platform and Brands. Spoiler alert: we’ve only just started, there’s more planned in our roadmap! We would be delighted to nominate River iGaming in the category of ‘Rising Star’ at this year’s SBC Awards.

SvenBet

SvenBet launched in late 2018 and has become an increasingly reliable casino and sportsbook by slowly earning the trust of its loyal European players. SvenBet’s unique design and cutting-edge platform delivers an immersive experience. The website is mobile friendly, ensuring that players are introduced into a versatile platform, and offering them exciting promotions. SvenBet is also backed by big iGaming providers, including game and payment providers, and, as a result, the website offers a massive portfolio of top-quality games, trust-worthy payment solutions, and additional features, such as a large Live Casino directory, and a diverse Sportsbook section. All promotions at SvenBet are specifically tailored based on players’ needs; this, coupled with an efficient customer support, was the makeshift for our impressive growth.

Wildz

In short amount of time that we are live we proved that working with machine learning, giving real-time awards to the games the player actually likes with their average bets, having developed Spinback features which allows us to give extra excitement without competing with the actual games is the way to go. Our focus is in providing the best possible casino experience by the use of an automated, data driven casino and we use gamification to boost the casino experience by creating features that integrate with the games such as what we are doing with Spinback. Having generated over 72.000 New Registered Customers and over 54.000 New depositing Players – giving an incredible overall conversion rate of 75% shows proof of concept that focusing on the players need is exactly what players want. Figures are from Launch of Wildz in July up to 17th of September.

Rising Star in Sports Betting

This award has been created to recognise the most impressive emerging company in sports betting 2019. The category will be awarded to the company that has emerged most successfully as a new player in the industry over the last three years. Particular emphasis will be placed on growth, new market penetration and improvements in brand awareness and brand recognition.

Argyll Entertainment: SportNation.bet

With the industry reaching saturation point with similar offers around bonuses and free bets, often with complex terms and conditions, Argyll’s vision and ambition was to launch a totally unique in-house product, seamlessly in to SportNation.bet to provide customers with an experience like no other, whilst tackling one of the major challenges that any operator faces; retention. That product and concept. Rewards.

FanDuel Group

FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and television. FanDuel’s sports betting platforms were launched in the judging period– both online and retail, including the top sportsbook in New Jersey, The FanDuel Sportsbook at The Meadowlands. FanDuel is the highest-grossing sportsbook in the state in both land-based and online betting (Own 50% of the market).  A major driver of success has been FanDuel’s unique promotions and payouts that live up to its “More Ways to Win” mantra and showcase why it’s the most innovative and fun retail and online sportsbook in the United States. When Kevin Durant went down with a significant injury in Game 5 of the NBA Finals, FanDuel refunded losing props. FanDuel paid out $400K worth of USA Women’s World Cup futures ahead of the Quarterfinals. Ahead of the 2019 NFL season, FanDuel launched a unique, free to play game on the FanDuel Sportsbook app, giving customers $1 million to answer sport trivia questions.

Karamba

A remarkable 2nd year of operation and growth saw Karamba Sportsbook help us hit the top echelon of iGaming Operators. High volumes of new customer deposits, and an increased player LTV, contributed largely to growth across all quarters. After the excitement of England’s World Cup and a truly sensational football season, Karamba Sport was more than a length ahead of its competitor brands. Much of this was due to a successful integration of our ‘Made For You’ bet recommendation Widget with Karambot – our 24/7 bet advice and stats bot. This mobile only service greatly increased player satisfaction – offering much added value to a player’s experience with its influential knowledge and intuitive ai specs.

Novibet

At Novibet we boast an outstanding online casino platform, involving great slot games, fantastic promotions, and the best software providers in the gaming industry. However, our site would be nothing without the sports betting aspect of the business, which we have finely honed over the years and deliver to an ever-growing customer base. From the latest betting markets to a range of exclusive offers and deals that will ensure you don’t miss out on a single promotion; with our site you’ll be guaranteed only the highest quality services all from the push of a button.

PointsBet

Launched in the United States in January 2019, PointsBet is a rapidly growing sportsbook with unique offerings and a bettor-friendly approach. Originally founded in Australia, PointsBet is a cutting-edge bookmaker that prides itself on having the quickest and easiest to use app in addition to providing the best content and best experience for sports bettors. What really sets PointsBet apart from the competition is, as their name suggests, points betting – a unique way for users to play that offers a high-risk, high-reward wager. PointsBet is always looking to put their customers first, and in 2019, PointsBet’s “Karma Kommittee,” which leads the charge on all Good Karma initiatives, has rewarded customers on the unfair side of losses. After PointsBet’s latest deal with Penn National Gaming, they have expanded their U.S. footprint to 10 states, pending legislative and regulatory approval.

SportPesa

SportPesa was first launched in Kenya 6 years ago, and has been treading a successful path since then.Over the last three years, SportPesa has done what it intended to in terms of stepping up to the challenge of growth, market penetration and second to none brand awareness and recognition. Brand recognition in 2017 and 2018 was well established following the partnerships struck in the EPL, but also with wider strategic partnerships in the UK, Ireland, Italy, Spain and across Africa. 2019 saw an enormous boost to brand awareness, through the launch of their title sponsorship deal with SportPesa Racing Point F1 Team. SportPesa’s partnerships are incredibly important to them on every scale and have helped with the expansion into 9 territories so far, a number that is set to double in the next few months. SportPesa remains resilient in its growth, reflected by having signed up in excess of 20 million customers.

Star Sports

Odds offered on a wide range of sports to punters large and small. Star Sports have grown from on course at dog tracks to taking hefty bets from high rollers and internet clients alike on a wide range of global sports. Star Sports are renowned for taking the biggest single horseracing bets in the UK. Star Sports take the biggest bets in the UK oncourse horse racing with £100,000 bets laid at Cheltenham & Royal Ascot regularly as well as a £25,000 – £20,000 cash bet at Glorious Goodwood. The firm’s  #BettingPeople campaign, involves subtle marketing and minimum branding, with over 100 and rising weekly video interviews with professional gamblers, industry leaders, on-course bookmakers, on-screen media figures, writers and even Royalty. The volume of work is intended to become an encyclopaedia of ‘the game’.

Stoiximan / Betano

Betano is the international brand of Stoiximan / Betano. It constitutes the vehicle for the group’s effort to replicate the recorded success story, which started in 2014 with Stoiximan in Greece and Cyprus, in other international markets. Betano’s mission is to offer to its members highly localized, top-tier product and services. The project started officially in May 2016 with the launch of Betano Romania. By H1 2019, Betano holds 4 different EU licenses and operates via 4 different websites with a diverse Sportsbook and Casino product mix and different customer views in Romania, Portugal, Germany and Austria. In its short lifetime, Betano has achieved remarkable brand awareness levels and has significantly contributed to the group’s investment sustainability strategy by generating above 30% of its net profits and by offering Sportsbook and Casino products to more than 40% of the total group’s unique actives in 2019 (incl. Q3).

Socially Responsible Casino of the Year

This award recognises the casino operator that has done the most in rolling out responsible gaming measures in 2019. The category will be awarded for the provision of problem gambling support, age verification measures, effective KYC procedures and age verification measures.

Betsson Group

Betsson Group takes pride in being at the forefront of Responsible Gaming. The welfare of our customer journey is paramount. All our new employees are trained in RG upon employment while our RG and Compliance Teams provide assistance and advice, being a simple deposit limit query to the most serious RG cases. Our RG FAQ pages are checked on a daily basis while the Compliance teams implements the best KYC procedures to protect our customers. Together with our innovative Responsible Gaming profiling tool, we are able to obtain a better understanding of player patterns allowing us to intervene much sooner. Customer welfare is at the core of our philosophy and Betsson Group is honoured to sponsor and be represented at the world’s leading RG conferences. We believe that sharing our knowledge only serves to benefit the customer. Betsson Group truly Plays fair and keep its Customers at heart.

GVC

To help us meet these objectives, in 2019 we unveiled our new global safer gambling strategy Changing for the Bettor, which is comprised of seven core pillars as set out below: Understanding the problem and best solutions – Including today’s announcement of a five-year, multi-million pound project with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital. Educate our key stakeholders. Empower customers. Fund treatment for those in need. Championing responsible product design. Drive cultural change within our business.

GentingBet

Genting’s Strategic vision is to eliminate gambling related harms and for gambling to be a safe, fun and entertaining experience for all who participate. In our mission to achieve this we provide our customers with education and information on gambling, together with tools that will enable them to be more informed of the risks and to better understand their gambling. We fund research, education and treatment projects, over and above minimum guideline, with particular focus on innovation and projects within the communities in which we operate. We continue to develop systems which enable targeted early interactions with customers, ensuring we act before any potential harm is caused. We are at the forefront of learning, training and development of our people and products, working with our customers, staff and key stakeholders to provide a safer gambling environment.

Kindred Group

Kindred has always pioneered Responsible Gaming and we have a strong culture of commitment when it comes to customer protection. We believe that gambling should always remain a form of entertainment, which needs to take place in a safe, secure and sustainable environment, therefore RG is an integral part of Kindred and it’s strongly embedded throughout the whole company, being very important for our long term growth. Our ambition? 0% revenue from harmful gambling!

LeoVegas Mobile Gaming Group

LeoVegas’ focus has always been the customer. The company strives to create a safe and entertaining space where our customers can enjoy one of the largest portfolios of casino games available anywhere in the world. We have always prided ourselves to be ready to offer any support, which may be requested of us in a timely manner. All customer queries are tended to with the company’s unique blend of friendliness and professionalism. Moreover, the commitment to compliance, evidenced by the fostering of a compliance culture within the company, which has resulted in a healthier, happier player base.

PlayOJO

Business background: PlayOJO launched in the UK in February 2017 and in Sweden in Jan 2018 with a mission to create a new and disruptive online casino with a braver, fairer proposition for players with social responsibility and players protection as its core promises. PlayOJO puts players in control of their money with generous returns paid instantaneously, free for immediate withdrawal, and with no casino wagering requirements, ever. Our marketing strategy typifies our challenger brand mentality and we back our innovative approach by investing heavily to achieve our business ambition of becoming the leading European casino brand, 30 months on we are on track to meet that objective. PlayOJO experienced phenomenal growth since its launch, with quarterly increases in most KPIs. This coupled with strong conversion and retention rates led to the business becoming profitable within a year, despite heavy investment in product and marketing in the UK and Sweden.

VideoSlots

As an operator who puts compliance and social responsibility at the heart of Videoslots, we have partnered with two player validation third party providers who lead in this field – GBG Group (ID3 Global) and Experian, who provide a service which is able to check and verify the age and identify of the player. ID3 Global is a powerful tool which has the capability of verifying 4.4 billion citizens worldwide. Player data provided on signup is cross checked against multiple databases containing huge amounts of information. Likewise, Experian allows Videoslots to created trusted relationships with legitimate players from day one and assists in providing a rapid onboarding journey. Where there is a failure to verify a player on sign up, a manual check is actioned in order to verify the player prior to the account being given access to gamble.

Mr Green

A few years back, the MRG board decided that Mr Green should position itself as the leading operator in the area of social responsibility and a strategy, plan and organisation was put together to achieve the vision of becoming the most responsible operator in the industry. I’m certain you have seen our slogan: “Looking for a more responsible operator? Ask for Mr Green. The true Gentleman of Online Gaming.” With this nomination and the supporting documentation, I will show you that we walk the talk on social responsibility. By combining smart, data-driven products with a human approach lead by the Responsible Gaming team we are creating a safe environment for our customers. We are completely transparent with our customers and ensure that they always have access to their own risk level and make sure they have the tools available to stay safe and in control.

Socially Responsible Sportsbook of the Year

This award is created to recognise achievements in the battle against problem gambling. The category will be awarded to the betting operator that has been the most proactive and successful in its socially responsible activities in 2019. Particular emphasis will be placed on training, awareness campaigns and fundraising.

Betsson Group

Betsson Group takes pride in being at the forefront of Responsible Gaming. The welfare of our customer journey is paramount. All our new employees are trained in RG upon employment while our RG and Compliance Teams provide assistance and advice, being a simple deposit limit query to the most serious RG cases. Our RG FAQ pages are checked on a daily basis while the Compliance teams implements the best KYC procedures to protect our customers. Together with our innovative Responsible Gaming profiling tool, we are able to obtain a better understanding of player patterns allowing us to intervene much sooner. Customer welfare is at the core of our philosophy and Betsson Group is honoured to sponsor and be represented at the world’s leading RG conferences. We believe that sharing our knowledge only serves to benefit the customer. Betsson Group truly Plays fair and keep its Customers at heart.

Danske Spil A/S

Danske Spil has been pioneering responsibility for many years and has successfully implemented a number of initiatives to promote responsible gambling: 1. A state-of-the art machine learning software which automatically screens the behaviour of Danske Spil’s online players and evaluates them on various markers of risk of addictive behaviour. 2. Proactive “care calls”: Output of the Game Scanner tool is used to make proactive care calls to customers. 3. Pop-up messages on time and money spent for players on our app and web platforms in order to make players aware of their own behaviour and make an informed choice about continuing or pausing their gambling activity. 4. Deposit limit options for players to set on a daily, weekly and monthly basis in order to prevent excessive gambling behaviour. 5. Training on responsible gambling and gambling addiction in the form of mandatory e-learning programs targeted at employees and retail

GVC

To help us meet these objectives, in 2019 we unveiled our new global safer gambling strategy Changing for the Bettor, which is comprised of seven core pillars as set out below: Understanding the problem and best solutions – Including today’s announcement of a five-year, multi-million pound project with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital. Educate our key stakeholders. Empower customers. Fund treatment for those in need. Championing responsible product design. Drive cultural change within our business.

Genting UK

Genting’s Strategic vision is to eliminate gambling related harms and for gambling to be a safe, fun and entertaining experience for all who participate. In our mission to achieve this we provide our customers with education and information on gambling, together with tools that will enable them to be more informed of the risks and to better understand their gambling. We fund research, education and treatment projects, over and above minimum guideline, with particular focus on innovation and projects within the communities in which we operate. We continue to develop systems which enable targeted early interactions with customers, ensuring we act before any potential harm is caused. We are at the forefront of learning, training and development of our people and products, working with our customers, staff and key stakeholders to provide a safer gambling environment.

Kindred Group

Kindred has always pioneered Responsible Gaming and we have a strong culture of commitment when it comes to customer protection. We believe that gambling should always remain a form of entertainment, which needs to take place in a safe, secure and sustainable environment, therefore RG is an integral part of Kindred and it’s strongly embedded throughout the whole company, being very important for our long term growth. Our ambition? 0% revenue from harmful gambling!

Sky Betting & Gaming

Creating a safe and enjoyable experience for all our customers continues to be at the forefront of everything we do at Sky Betting & Gaming, and over the last 12 months we’ve accomplished key milestones in promoting safer gambling practices and continuing to lead the conversation on addressing the responsibilities facing the industry. The progress we’ve made this year demonstrates the commitment we’ve made to protect our customers, as well as our innovative and industry leading practices, which includes putting Responsible Gambling at the heart of our EFL Partnership and making use of our data to ensure we offer appropriate care and support to our customers.

Stoiximan / Betano

2018 was a milestone for Stoiximan/Betano, as the brand launched its first ever campaign on Responsible Gaming. The brand’s “Responsible Gaming” campaign aimed at mass awareness of responsible gaming, highlighting aspects of the product’s nature that the industry had neglected to address in public for many years, thus acknowledging its impact on society. Due to the nature of Stoiximan/Betano’s product, the entertainment aspect could be lost for a number of its customers. This is where Stoiximan had to take the responsibility & lead the way, by raising awareness and taking preventive & protective measures for those needing support. With this milestone campaign, the brand publicly declares its social responsibility through the mass media, presenting its platform as a means of entertainment and even urging people to stop when that is not the case.

Sponsorship of the Year (Sports & Casino)

This award has been created to recognise the company who has engaged in the best Sponsorship of the last 12 months. The sponsorship can be across leagues, clubs, individuals, ambassadors or TV sponsorships. Particular emphasis will be placed on the sponsorship deal’s scale, activation, differentiation, commercial success and innovation.

Adjarabet

When operating in a highly competitive environment with most of gambling companies actively sponsoring local teams in different sports Adjarabet decided to go bigger, announcing for the first time in Georgia and Armenia a partnership at such scale and importance – becoming the official betting partner of FC Barcelona. The agreement involved collaboration with the Club in popularizing football in Georgia and Armenia, Club IP usage (video/imagery), co-branded promos and social/online communication. The main goal was to differentiate from competition, improving the brand awareness and confirming the leading position. Secondary scope was to de-stigmatize sport betting by engaging with sport fans and promote betting as a fun activity while enjoying football, giving customers opportunity to participate in different quizzes, promos or digital contests and win signed FC Barcelona jerseys, match tickets, trips to Barcelona, etc The campaign was massively communicated with a huge coverage all around Georgia.

Betcris.mx

Betcris.mx, as a global pioneer in the sports betting industry, is leading the way and has taken the initiative in Latin America to proudly sign, for the first time ever, an agreement to sponsor the Mexican National Soccer Team, one of the most respected soccer teams of the world, for the next 4 years.

Dafabet

It has been another year of extensive sports sponsorship at Dafabet. We were shirt sponsors with Celtic and Fulham and betting partners of Leicester FC and the Welsh National side. We announced our new shirt sponsorship with Norwich City and agreed to remain with Fulham in the Championship for this season. Success came with Celtic, winning their 8th consecutive title, an unprecedented ‘Treble Treble’ and in competing in the Europa League, we were again the only gaming brand with front of shirt presence in European club football. Our relationship with World Snooker continued being title sponsors for the sixth consecutive Masters. We were title sponsors of US Darts Masters in Las Vegas. Plus on boxers silks with Matchroom fighters. Cricket saw us official partner of the Caribbean Premier League. The partnership with Dafabet Devitt Racing continued. Jimmy White and Steve McManaman continued to be ambassadors and we added Shane Warne.

FavBet

FavBet has been operating since 1999, which meant that this year, we celebrated 20 years of success. In honour of this, we set up a grand concert at Kyiv’s Olympic stadium. Some of the acts included popular Ukrainian singers such as Verka Serduchka, Max Barskih and many others. More than 40,000 people from all over the world attended the concert, including partners, clients, and company friends. The Ukrainian football Premier League was named FavBet League in 2019, and FavBet agreed to donate 1000 Hryvna (40 dollars) to a charity for every goal scored in the championship. The number of our ambassadors reached 13 this year, some of which included Andrey Shevchenko (manager of the Ukrainian national team, ex Milan, Chelsea and Dynamo Kyiv player).

Liga Stavok

Within last 2 years (2018-2019) Liga Stavok secured it’s leading position by signing contracts supporting Russian Sports: 1. Sponsor of Russian Olympic House of Sports in PhenchanSponsorship 2. General Partner of the Russian Premier League 3. Official Partner of the Russian National Ice Hockey team 4. Premium Partner of the Russian Rugby Federation Being partner of main Russian leagus Liga Stavok established Liga Fair Play award and Heroes of the Hockey Award

Parimatch

Sponsorship lies at the heart of Parimatch’s international marketing and brand strategy, and in the space of just one year, two of the most iconic sporting names in history have joined the Parimatch brand family. The iconic names of Conor McGregor and Mike Tyson embody Parimatch’s fighting spirit, proving to resonate with Parimatch customers, and getting the Parimatch name to new audiences that might not have otherwise been reached. Both partnerships have put Parimatch on the international stage – proving that some of the biggest names in sport are ready to place their bets on Parimatch, and the business has seen a significant boost to both social media engagement and customer sign-ins, demonstrating the partnerships are already delivering results.

Pinnacle

For over 19 years of its 20-year existence, Pinnacle had very limited involvement in sponsorships (any sponsorships in that time were of a very low level, especially compared to the industry standard for these types of deals). However, this year marked Pinnacle’s first foray into the world of major sponsorships with a deal to become the Official Betting Partner for FACEIT’s Esports Championship Series (ECS). This deal was a big move for Pinnacle, FACEIT, and the esports community in general. Not only has it benefitted Pinnacle in terms of return on investment, but it’s also given back to esports fans through content production and an incredibly successful series of esports events.

StarCasinò (Betsson Group)

One of the most exciting sponsorships we have at the moment is the one between StarCasinò and the world-famous Italian team, AC Milan. During the judging period we have managed to take this sponsorship to new heights. In the past year, we managed to engage with AC Milan fans across Italy and the club itself was extremely vocal about how well we have managed to activate our sponsorship to bring added value to their fans. In December 2018, we organised a campaign that we’d like to put forward as our submission for ‘Sponsorship of the Year’ at SBC Awards. Besides being scalable, the campaign called ‘Lucky Shots’ had a lot of success as we will highlight below. We managed to increase our New Depositing Customers, Revenue, and web traffic. For the first time ever we also had two twitter trend topics related to this sponsorship!

Vbet

VBET were this year announced as the global betting and gaming partner of Arsenal FC. The three-year deal was announced with a spectacular event at the Emirates Stadium where key industry figures and partners were treated to a night of music, fun and refreshment as VBET announced their arrival with a bang.

Marketing Campaign of the Year (Sports & Casino)

This award recognises the company(ies) behind the most innovative, intelligent and creative Marketing Campaign of 2019. The award is open to an operator/affiliate or an agency working on behalf of an operator/affiliate. Particular emphasis will be placed on the campaign’s creativity, success and originality.

Bao Casino

We would like to set our Chernobyl offer as our centrepiece for our campaign of the year. The visit to Chernobyl was available for both our players and our partners. The idea behind our trip to Chernobyl was that it was in time with the release of HBO’s Chernobyl film series which enjoyed incredible success all over the world. In honour of this, we offered some of our most active players and our partners to take a tour through the deserted city. Not only did they get to visit the place, but they now got to be in all the places that were shown in HBO’s film series, including the sarcophagus, the school, the forest and the hospital.

Betsson Group

For Marketing Campaign of the Year, Betsson Group would like to put forward its very successful “Fimpens resa” 14-episode video campaign which truly took Sweden’s hockey fans by storm in early 2019. In this video series, we get to follow the journey of the former Djurgården player, Christian “Fimpen” Eklund, visiting all 14 SHL clubs where he challenges the stars, gets access to behind the scenes and gets to know the supporters in the stand. The results of this campaign have surpassed expectations. It generated 1.5 million views on YouTube alone, and it also managed to create a lot of positive engagement and mentions in a market (Swedish market) which is usually very negative with anything related to online gamine marketing. Furthermore, the feedback from the 14 SHL clubs has also been inspiring – so much so that Betsson has now signed a new major three-year sponsorship agreement with SHL.

Dafabet

Our entry for Marketing Campaign of the year is based upon a branding exercise we did with the Dafabet Devitt Racing bike team in conjunction with Celtic Football Club, for the Macau Grand Prix in November. As it was our second year with the team, we wanted to build on the success from year one and do something groundbreaking. The Macau Grand Prix is what we targeted being the main race in Asia. The design was done, livery created, and leathers designed. This bike went to Celtic Park for fans to see before going to compete at the Grand Prix. The article on SBC proved to be the most read article of the year. https://www.sbcnews.co.uk/features/2018/12/31/celtic-betway-and-william-hill-sbcs-biggest-hits-of-2018/amp/ In Macau, the team pit box proved very popular with champion riders, bike and car alike and local TV, coming to view the bike. Dom Herbertson finished 20th on his first ride at the course.

FavBet

We would like to put forward FavBet for the Marketing Campaign of the Year nomination. This year we made a cool marketing campaign dedicated to our anniversary – 20 years of success. We celebrated it as a great Music festival held under the slogan “Ready. Steady. Favorit”. Being part of this campaign, we gave away many prizes. One of the gift was a trip on football match of our national team. During this campaign we made a lot of creatives and branded public transport along with graff pictures of our ambassadors. Moreover, in honour of this, we placed citylights sponsored by FavBet team – Dynamo Kyiv. It was placed throughout the city. Concert took place on the main sport stadium of Ukraine – Olympic Stadium. At this concert were ukrainian artists with international famous names, like Verka Serduchka, Oleg Vynnyk, Max Barskih, Maruv etc.

Liga Stavok

In 2019 Liga Stavok carried out the biggest Retail Marketing Campaign in CIS.

Parimatch

Parimatch created several campaigns that leveraged the huge public interest and buzz – the one around the Game of Thrones final season and another one with the Parimatch’s first brand ambassador Conor McGregor ‘Fired up to win’ with the aim of attracting new customers and increase the spread of sports that existing customers placed bets on.

Sky Betting & Gaming

Prize Machine is a daily free to play game created by and unique to Sky Vegas. It gives all players a totally free spin for a chance to win one of thousands of prizes, including £100 cash and scratch cards every day. Since its launch, Prize Machine has become one of our most popular features. The Campaign Sky Vegas’ Prize Machine campaign, from 23rd November 2018 – 11th April 2019, saw Prize Machine become an “always on” feature in addition to the launch of “surge days”, where the chance of winning is increased on a certain day. We had challenging business growth targets to achieve, so it was essential that we had strategic and clearly defined objectives, including: Increase brand awareness Increase YOY customers playing Prize Machine Increase YOY frequency in playing Prize Machine

Spreadex

Spreadex were looking to promote their sports betting product for the start of the 2019-20 football season with emphasis on their Stats Centre (showing pre-betting football stats for both spread betting and fixed odds betting), Live Streaming, Auto-Cash Out and football Bet-Builder market features. After a pitch process, Spreadex appointed design agency Early WMC to create copy for ads on underground, train, taxis, TalkSport radio, pub socialite screens, AdNexus outdoor digital panels, pub bar runners and beer mats plus City flyering campaigns.

Star Sports

Star Sports #BettingPeople campaign, subtle marketing, minimum branding, over 100 interviews and rising weekly.

Sports Affiliate of the Year

This award recognises the best overall sports betting affiliate of 2019. The category will be awarded to the affiliate that has been the most innovative and successful in its activities in 2019. Particular emphasis will be placed on quality and scale of traffic generated, overall growth, differentiation and innovation.

Better Collective

Better Collective’s vision is to empower iGamers through transparency and technology. Our mission is to make sports betting and gambling entertaining, transparent and fair so that our users are better suited for navigating the iGaming world which continues to be more and more complex. Our endeavours over the last twelve months have helped bolster our status as the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Our operations have been rewarded both within and outside the industry. We won the Global Regulatory Award for Compliance by an Affiliate Company, the SEMRush Nordic Search Awards for best In-House SEO Team and we topped the EGR Power Affiliate list 2019 for the second consecutive year, as the first company ever to do so.

Catena Media

We are a multi-sport, multi-channel traffic generator with some of the highest value leads in the industry. Catena Media concentrate on high-value traffic with an aim to provide our partners and customers with the best possible experience. The aim is to provide our customers with the best possible sports products for all sports customers are interested in, this then allows us to promote our partners to the customers they wish to reach. We ensure we use high-level DMP data and analytics to provide the best experience. We do this with a combination of organic and paid traffic from Social, Google, Bing and native. We are growing globally with our now well established market leading US based operation, to bolster our reach across Europe, with plans to grow our Asia-Pac activities in to 2020

Covers Media Group

As a major player in the international sports affiliate market, Covers.com drew on over two decade’s worth of experience to make 2019 a significant year for the organization. Accomplishments including enhancing our geo-targeting & native ad capabilities, launching a successful mobile sport betting app, introducing new B2B & podcast platforms, receiving permission to operate as an in-state affiliate referral partner in New Jersey, and significantly increasing our year-over-year website traffic has resulted in us being a more sought-after affiliate partner than ever before.

Gambling.com Group

The Group made significant progress in the sports vertical during the judging period. Sports was previously a modest revenue stream for the Group, but huge strides have been made, reflected in excellent organic growth and high-volume website traffic in 2019. The Group chose to make the sports vertical a priority and ensured resources were diverted to growing the audience base and tapping into the huge potential on offer in this popular market. A particular focus was placed on a blossoming U.S. market and this strategic direction was supported by key acquisitions, recruitment, new partnerships and a targeted content strategy.

Livesport Media Ltd

FlashScore continues to be on the forefront of the live score world, providing 200,000 yearly events in over 5,000 sport leagues across 38 different sports. The main focus on the development side this year was the preparation and successful September 2019 release of the new responsive design of FlashScore. While our apps keep gaining new users, plenty of sports fans still prefer to visit FlashScore.com the traditional way and simply load the site on their phones without the need to download any app. For this numerous group FlashScore is newly fully mobile responsive as of September 2019, the user experience from mobile is now incomparably better than before. This applies to advertisers’ exposure too, as the new design includes standardized mobile banner positions and other acquisitions channels which perform much better than the previous, unoptimised channels.

Moneta Communications Ltd

Moneta Communications is one of the UK’s leading sports betting affiliates, having built a network of over 50 sites covering a multitude of sports and flagship sporting events. Having grown from three staff to forty since the company’s 2004 inception, we focus on producing expert, authoritative content that our users can trust – a winning formula that has seen us dominate some of the most competitive search verticals on the internet. Combined, Moneta welcomes over 1.5m unique visitors each month, with those levels more than doubling during busy periods such as the Cheltenham Festival in March, Grand National in April and the World Cup and Euros in June every other year. With over 100 years combined working experience in the sports betting affiliate industry, and led by CEO Daniel Campbell to an EGR Top 25 Power Affiliates status, Moneta has an industry reputation for delivering players of the highest quality.

Oddschecker

Oddschecker’s success in 2019 has been underpinned by its continued transition from a ‘traditional affiliate’ lead-gen organisation to a lifetime value partner for operators and customers alike. Our innovative rotation towards betting aggregation in combination with industry leading SEO, user growth across three platforms and our unique breadth of markets across everything from sport and politics to Love Island has ensured we remain at the centre of the industry and at the heart of the nation’s betting conversation. We have enhanced our value to partners not only through strong relationships, data-provision and improved technical integrations but through a growing data analytics and CRM team who have enabled us to help operators strategically target audiences. From a customer standpoint, we are venturing into the In-Play scene through the development of our app whilst we continue to touch 1 in 10 UK online bets and are affiliated to 2% of online accounts.

Racing Post

Our expert content doesn’t stop at horseracing. We have continued to develop into every major sport and make extra efforts for individual major sporting events. We now have experts to cover these sports providing tips, articles and latest news all alongside our raw data. This is used to create a content hub containing tipping, latest news and expert articles. These hubs provide the perfect location to get all the information you need for betting and then select one of our affiliates to place the bet. This is a vital feature of an affiliate site as it gives potential customers the confidence and knowledge to place bets and then the option of bookmaker to bet with all in one place. Our latest example of is this is for The Rugby World Cup, use this link to view https://www.racingpost.com/rugby-world-cup/

Raketech

Raketech was founded to guide and inspire people towards making informed decisions when searching for sports betting information and services online. The past year was the most significant in our history after we successfully listed on Nasdaq Stockholm in June 2018 – we managed to keep innovation alive in a corporate environment, enhancing our agile operational model to deliver impressive growth. Sports betting affiliation websites and sports media apps is a growing part of our business. We relaunched websites, enhanced content, acquired TVmatsit.com and started the inaugural best sports commentator the year awards – securing +152% rise in traffic and +67% NDCs. We offer a complete mix of products (comparison websites, guides, communities & social media) across Europe. Our diversified product mix allows us to target sports fans and sports bettors with different interests and preferences. Please read below / see attached our SBC Sports Affiliate of the Year submission.

Skores

Skores is a 360 sports media platform, we deliver sports information in real time to sports fans, anywhere anytime on any device. Skores is leaded by a team of 40 people with ultimate sports fans as a target: The one who go to bed watching highlights, who get up in the morning analyzing results from the day before, compare odds at lunch time and who read sports news during the day on their phone. Skores is “ The Ultimate Fan Zone” Our stats : Mobile Apps : 25 Million app downloads / 90 Million Monthly Sessions Web : 9.3 million sessions on Websites with more than 5 M UV/month Social : 4.4 million Facebook subscribers 100 million videos viewed monthly Last year, thanks to the quality of our work and the volumes of players delivered, Skores received 4 major awards, including 1 IGB Awards and 2 EGR awards.

Sportsbook of the Year

This award recognises the best overall sportsbook operator of 2019. The category will be awarded to the operator that has been the most innovative and successful in its activities in 2019. Particular emphasis will be placed on growth, new market penetration, quality, differentiation of operations and strength of brand.

bet365

bet365’s online revenues for July 2018 to June 2019 show significant year-on-year growth. The great majority of our revenue comes from Sports betting, a product that we entirely develop in-house. We have 45 million registered customers in over 150 countries across the world, produce content and marketing communications in a range of languages and offer a wide array of deposit currencies and payment methods. bet365 are licensed in various regulated markets around the world and operate in many more, and implement a successful social engagement strategy with over 2.3 million followers on Facebook and Twitter combined. Our In-Play product offers a huge range of markets and events to bet on, and a large number of events are also available to watch via our Live Streaming service. Over the last 12 months bet365 have continued to innovate our products and promotions, helping to further improve a market-leading brand.

Betsson Group

Intro: At Betsson Group, we’re thrilled with how things have turned out for our Sportsbook over the past 12 months. One year ago, we embarked on a major project across our Sportsbook teams that we called “Closing the Gap” with a deadline for mid-2019, and by all mean’s we’ve delivered. Aim: Betsson Group presents a compelling overview of our improved position and growth over the past year. Brands: Betsson, Betsafe, NordicBet, CasinoWinner, Markets: Europe, Asia and Latin America Scope: • Over 185,000 live events in the past 12 months; • 25,237,354 markets offered, increasing 53% on last year; • Addition of premium sports markets including Rolling lines, Golf 3-way and IFT Tennis; • Improved our Trading margin to 9.13%; • Enhancement of our products and customer experience within the last 12 months; • Innovative Marketing ops leading to 1.1 million customers more.

FanDuel Group

In 2019, New Jersey, a state that quickly capitalized on the PASPA ruling, has become the sports betting capital of the country. In May 2019, bettors wagered more in New Jersey than any other state in the country, including Nevada and its famed Las Vegas sportsbooks. Leading the way in New Jersey is the FanDuel Sportsbook at the Meadowlands, the highest-grossing sportsbook in the state in both land-based and online betting. FanDuel Group’s growth extends beyond the Garden State – expanding into Iowa, PA, New York, West Virginia, Indiana…and more on the way.

FavBet

FavBet has been operating since 1999, which meant that this year, we celebrated 20 years of success. During that time we go all out and proved to be the top bookmaker. We offer user-friendly website and you can easily access it not only via desktop but mobile version as well. You can take the advantage of exclusive betting lines offered by our experts. Moreover, our another distinctive feature compared to other bookmakers is risk free bet. It allows to place a bet worth 10 EUR on any sporting event and get refund if the the bet loses. No risk and zero conditions. In honour of FavBet birthday, we set up a grand concert at Kyiv’s Olympic stadium. More than 32,000 people from all over the world attended the concert, including partners, clients, and company friends. The Ukrainian football Premier League was named FavBet League in 2019

GVC

bwin is the leading sports betting brand of GVC Holdings, the leading e-gaming operator in both B2C and B2B markets. bwin is big time sports, real action and more. We do not just talk about fun and excitement, we actually make it happen. What’s more: you create the excitement with us. No matter whether you’re a pro or beginner – everyone can join in.

Pinnacle

Pinnacle has never been put forward for the Sportsbook of the Year because while there is no doubt the core sportsbook offering (odds, markets, limits and winners welcome policy) is second to none, the sportsbook platform itself has often let Pinnacle down. That all changed this year with the launch of a new sportsbook website called Future View. Now, Pinnacle has the platform to match the product and stands out for not only offering the best betting product online but a sleek website, with a modern look-and-feel that completely redefines a good customer experience.

STS

STS Gaming Group is a leading company in the gaming industry in CEE, providing betting services to over 1 million customers in Europe. The portfolio of the Group includes sportsbook, virtual sports, casino and live casino, as well as a wide range of esports betting services. We invest heavily in development and innovation, including an attractive offer of bets and stakes. Our in-house traders team provided: motorsports, winter sports, swimming, weightlifting, wrestling, boxing, MMA, athletics and many others. We are constantly expanding our offer, including live Betting and strengthening our leading position in the field of esport. To provide an even better experience, we are improving our dedicated esport betting section.

Sky Betting & Gaming

Sky Bet has had an exceptional year, continuing to push the boundaries on innovation, cementing our position as the UK’s most popular betting brand, and upholding a strong and industry leading commitment to safer gambling. Highlights include a hugely successful Cheltenham and Grand National, in addition to an improved loyalty scheme and notable new product developments which we believe demonstrate the growth, scale, customer focus and operational excellence to win Sportsbook of the Year.

Sportsbet.io

Sportsbet.io has become the world’s largest cryptobetting site in less than three years.  Monster sponsorship deals: Nothing quite demonstrates rapid growth and success like sponsoring a Premier League club – Sportsbet.io will be proudly shown across the shirt of Watford FC this coming season after agreeing a deal to become the club’s principal sponsor. That followed a deal to sponsor the 2019 Conifa European Football Cup earlier this year alongside its ‘Defy the odds’ campaign. The sportsbook operator has also named Brazilian World Cup winner Denilson as an ambassador, as well as agreeing a digital content sponsorship with Brazilian side Flamengo CR. • Huge World Cup success: World Cup Russia 2018 was the first major sporting event whereby players could bet in large volumes using various cryptocurrencies. Sportsbet generated a record turnover of more than 40,000 Bitcoin (€200million).

Vbet

VBET announced itself on the global stage in 2019 bringing its product-led innovation to the betting world. Launching ambitious marketing campaigns across the UK, France, Germany, mainland Europe and Latin America, headlined by a multi-year partnership with Arsenal FC as the Premier League club’s global betting and gaming partner.