About
About
SBC Summit Tbilisi is the premier iGaming and sports betting event for Eastern Europe and Central Asia, bringing together the region’s key stakeholders to connect, collaborate, and drive growth.
The event is designed for decision-makers across the full ecosystem, including operators, regulators, affiliates, suppliers, and sports stakeholders.
It attracts professionals looking to understand the region, build partnerships, and unlock new commercial opportunities in emerging and fast-evolving markets.
Tbilisi sits at the crossroads of Europe and Asia, offering a strategic gateway to some of the industry’s most promising markets. With strong regional connectivity, a growing gaming ecosystem, and a reputation for hospitality, the city provides the ideal setting to bring together stakeholders from Central and Eastern Europe, the Balkans, the Baltics, the Caucasus, and Central Asia.
The agenda features 70+ speakers covering regulation, operations, technology, affiliate marketing, and cross-industry partnerships.
A central highlight is the SBC Regulators Summit, offering direct access to policymakers and industry leaders shaping the region’s regulatory future.
Sport is another key pillar, explored in depth across the programme, from fan engagement and sponsorship to media partnerships and the growing integration with betting operators.
The exhibition floor showcases leading regional and international brands, while evening networking events across Tbilisi create the perfect setting for meaningful connections. The SBC Connect App enhances the experience through business matchmaking and on-demand content access.
2,500
Delegates
800
Operators
300
Affiliates
50
Exhibitors
& Sponsors
& Sponsors
60
Speakers
Airport
Tbilisi International Airport (TBS) is the closest and most convenient airport to fly into, with just a 14-minute taxi journey to the hotel.
Public Transport
Bus line 337 connects Tbilisi International Airport (TBS) to Sheraton Grand Tbilisi Metechi Palace, with a journey time of around 47 minutes.
Taxi
A taxi journey from the airport takes around 14 minutes. You can either take a taxi on arrival or book one in advance using apps like Bolt.
Transfer Service
Airport shuttle services are available 24 hours a day, 7 days a week. Reservations are required, with one-way fees of approximately USD 70.
Event App
Easily share your credentials with other attendees and exhibitors, using your personal QR code.
Find the right people fast! Search through registered delegates using multiple filters such as job title, company, and more to connect with individuals that matter to your business goals.
Connect instantly and securely with fellow delegates through the in-app chat feature. Receive email notifications for new messages so you never miss an important conversation. Please note: Access to this feature varies by ticket type.
Efficiently organise your event experience by scheduling meetings with other delegates in advance. Manage your schedule and ensure you make the most of every connection opportunity. Please note: Access to this feature varies by ticket type.
See who’s attending before you arrive. Browse the full list of participating companies and delegates to identify key contacts and plan your networking in advance for a more productive event experience.
Find exhibitors quickly with a detailed list, including stand numbers and key company information. Get the most out of your time on the exhibition floor by targeting the businesses you’re most interested in.
Navigate the event effortlessly with the app’s detailed digital floor plan. Explore exhibitor locations and networking facilities, and optimise your show floor strategy.
Plan your educational experience with access to the complete conference agenda, featuring all tracks, sessions, and workshops. Stay organised, tailor your schedule, and ensure you never miss the discussions that matter most to your goals.
Missed a session? No problem. VIP Event Pass holders can access all conference sessions on demand after the event, allowing you to catch up at your own pace.
Create your personalised experience! Add attendees, sessions, and companies to your favourites list so you can easily access them throughout the event.
Stay in the loop with real-time push notifications. Receive important updates and reminders from the event organisers directly on your device, so you’re always up-to-date. (Ensure to enable push notifications to receive live updates.)
Need assistance? Our support team is just a click away, ready to help you with any issues or technical challenges during the event.
Favourites:
Stay informed with a full overview of all activities, both during and outside expo hours, including badge collection, networking events, VIP dinners, and more.
Never miss a moment! Stay informed with real-time updates on current and upcoming sessions, meetings, and activities, so you’re always in the right place at the right time.
Digital Badges
Easily share your credentials with other attendees and exhibitors, using your personal QR code.
Advanced User Search
Find the right people fast! Search through registered delegates using multiple filters such as job title, company, and more to connect with individuals that matter to your business goals.
Private User Chats
Connect instantly and securely with fellow delegates through the in-app chat feature. Receive email notifications for new messages so you never miss an important conversation. Please note: Access to this feature varies by ticket type.
Meeting Planner
Efficiently organise your event experience by scheduling meetings with other delegates in advance. Manage your schedule and ensure you make the most of every connection opportunity. Please note: Access to this feature varies by ticket type.
Attendee List
See whoâs attending before you arrive. Browse the full list of participating companies and delegates to identify key contacts and plan your networking in advance for a more productive event experience.
Exhibitor List
Find exhibitors quickly with a detailed list, including stand numbers and key company information. Get the most out of your time on the exhibition floor by targeting the businesses youâre most interested in.
Floor Plan
Navigate the event effortlessly with the appâs detailed digital floor plan. Explore exhibitor locations and networking facilities, and optimise your show floor strategy.
Conference Agenda
Plan your educational experience with access to the complete conference agenda, featuring all tracks, sessions, and workshops. Stay organised, tailor your schedule, and ensure you never miss the discussions that matter most to your goals.
On-Demand Access
Missed a session? No problem. VIP Event Pass holders can access all conference sessions on demand after the event, allowing you to catch up at your own pace.
Favourites
Create your personalised experience! Add attendees, sessions, and companies to your favourites list so you can easily access them throughout the event.
Alerts & Notifications
Stay in the loop with real-time push notifications. Receive important updates and reminders from the event organisers directly on your device, so youâre always up-to-date. (Ensure to enable push notifications to receive live updates.)
Access to Live Help
Need assistance? Our support team is just a click away, ready to help you with any issues or technical challenges during the event.
Favourites:
Event Schedule
Stay informed with a full overview of all activities, both during and outside expo hours, including badge collection, networking events, VIP dinners, and more.
What’s On
Never miss a moment! Stay informed with real-time updates on current and upcoming sessions, meetings, and activities, so youâre always in the right place at the right time.
SBC Connect is your personalised guide to SBC Summit Tbilisi. The event app helps you navigate the venue, explore the agenda, and manage your schedule, while also allowing you to connect with attendees and set up meetings in advance.
F&Qs
WHAT IS SBC SUMMIT TBILISI?
SBC Summit Tbilisi is a leading iGaming and sports betting conference for Eastern Europe and Central Asia, designed to bring the region’s full ecosystem into one place. The 2026 edition will welcome 2,500+ industry professionals, including decision-makers, regulators, operators, affiliates, suppliers, and sports stakeholders.
WHERE WILL SBC SUMMIT TBILISI BE HELD?
SBC Summit Tbilisi will take place at the Sheraton Grand Tbilisi Metechi Palace, Georgia. Evening networking events will be hosted at some of the city’s most iconic venues, creating the perfect setting for high-value connections, knowledge exchange, and real commercial opportunity.
WHEN IS SBC SUMMIT TBILISI 2026?
SBC Summit Tbilisi will take place on 15-16 July, 2026.
CAN I TRANSFER MY TICKET IF I CAN NO LONGER ATTEND?
Yes. You can transfer your ticket to a substitute delegate at no additional cost.
For security reasons, all substitution requests must be submitted via email at least 24 hours before the event. Please include the name, job title, and contact email of both the original and replacement delegates.
Send requests to [email protected].
CAN I VIEW THE ONLINE PANEL SESSIONS?
Yes. All sessions will be available on-demand via SBC Connect, accessible to all pass holders with unlimited access.
IS THERE A COST TO ATTEND SBC SUMMIT TBILISI?
Attendance depends on your company type. Affiliates and operators qualify for complimentary passes, while all other attendees are required to purchase a ticket.
Visit the ticket page.
WHO EXHIBITS AT SBC SUMMIT TBILISI 2026?
You can explore all exhibitors through the floor plan.
IS THERE A LOST AND FOUND?
Yes. Please report all lost and found items to the Help Desk at registration area during the event. This is the official collection point for all items.
You can also check with the Sheraton’s main reception desk.
At the conclusion of the event, any unclaimed items will be handed over to the Sheraton Security Team.
WHAT ARE OUR TERMS AND CONDITIONS FOR EVENT ATTENDANCE?
You can find the Terms and Conditions for event attendance here
ARE THERE ANY RESTRICTIONS ON ATTENDANCE?
Yes. The event is strictly for attendees aged 18 and over due to the nature of the activities, including alcohol consumption.
IS SMOKING ALLOWED?
No. Smoking is not permitted inside the venue in accordance with legislation.
Designated outdoor smoking areas are available. This includes electronic cigarettes, which may only be used in these areas.
Network Smarter & Stay Organised
No more last-minute chaos. SBC Connect is a powerful 360° tool that makes event planning effortless.
*Available to all registered attendees starting 8 June 2026
Download our event app
