AI Academy
Tuesday, 29 September 2026
13:00 - 17:15
Sala Tejo, MEO Arena
AI is moving from experimentation to implementation. This Academy is designed to give you practical knowledge, real-world examples and hands-on experience that you can immediately apply within your organisation.
By attending, you’ll be able to:
- Identify high-impact AI opportunities across marketing, customer engagement, analytics and operations, helping you prioritise where AI can deliver the greatest business value.
- Assess emerging AI technologies with confidence, from AI agents and voice interfaces to wearables and robotics, understanding both their commercial potential and real-world limitations.
- Recognise and respond to AI-driven threats, including deepfakes, voice cloning and digital impersonation, with a clearer understanding of how trust and security are evolving.
- Design and build your own AI assistant, gaining practical experience in creating tools that can automate workflows, improve productivity and support decision-making.
- Develop an AI adoption roadmap for your business, with actionable frameworks and insights that help move projects from idea to implementation.
When you purchase access to the AI Academy (€249), you’ll also receive access to three hands-on Masterclasses covering sportsbook trading, slots and responsible gaming marketing.
Sponsors
BetConstruct AI
CreateFuture
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Sessions
Welcome Plenary Session
Tuesday, 29 Sept.
13:15-13:45
Accelerating AI Adoption
Most operators are experimenting with AI, but few have deployed it at scale. This discussion explores what separates organisations delivering real AI value from those stuck in pilot mode, covering production-grade AI, emerging technologies such as agents and multimodal systems, and the organisational foundations needed for adoption. It will also outline a practical route from AI ambition to enterprise deployment, grounded in live industry experience.
Speakers:
- Kanda Kumar, Director of Artificial Intelligence, Evoke
- Lindsay Ratcliffe, Chief Innovation and Transformation Officer, CreateFuture
Live demo/AMA
Tuesday, 29 Sept.
13:45-14:15
Data and AI: Limits and Lessons
Hear how Sportradar is tapping AI analysis to better understand bettor behaviour, track players, and provide even richer sports data than ever before. What are the potential future uses of this technology, and what are its limitations?
Speakers:
- Behshad Behzadi, Chief Technology Officer, Sportradar
Panel
Tuesday, 29 Sept.
14:15-15:00
When Agents Speak for you & The Future of Interaction
What happens when AI agents stop assisting and start representing? An experimental look at voice-based AI agenda, exploring agentic delegation, is the next step in how users interact with products, services, and decision-making. Test how far AI agents can go as stand-ins, and whether delegated AI interaction is becoming the next era for platforms and brand users.
Speakers:
- Javier Troncoso, CEO & Co-founder, Insightplay.ai
- Mru Patel, Founder & CEO, eWealth Tech Investments & eWT AI Ventures
- Henrik JO Karlsson, CEO & Founder, Ultra.ai
Moderator:
- Jeffrey Hass, Managing Director, ID8 Global Gaming Business Accelerator
Live demo
Tuesday, 29 Sept.
15:00-15:30
Anyone Can Make a Game Now. Almost None of Them Are Good.
Most games shipped today are forgettable — AI will simply make them forgettable faster. Move beyond slides and theory to see AI in action through live demos and real-world interaction. Explore how AI can accelerate game creation from concept to launch, while embedding the design principles that make games more distinctive and memorable. Discover how human creativity and machine intelligence can work together to build more compelling gaming experiences.
Speakers:
- John Caldwell, Consultant, Whoah Labs
Case Study
Tuesday, 29 Sept.
15:30-16:15
Trust Test: Deepfakes, AI Fraud and the New Era of Impersonation
Seeing is no longer believing. As deepfakes, voice clones and AI-generated identities become easier to create and harder to detect. Through live examples and visual demonstrations, this session brings the threat to life, revealing how these tools are being used to exploit trust and what business and consumers need to recognise before it’s too late.
Speakers:
- Lluis Mora, Chief Security Officer, Entain
- Donald Tabone, Chief Information Security Officer, Betsson
Moderator:
- Roberta Nicholls, Head of Chapter, AI Collective
Workshop
Tuesday, 29 Sept.
16:15-17:00
Build Your Own AI Decision Assistant
Turn a business challenge into an AI workflow your team will actually use. This hands-on workshop works step by step through the essentials: defining the task, choosing the right data and KPIs, shaping the workflow, designing useful outputs and building in human review. Using live examples across marketing, CRM, analytics and operations, attendees will see how custom AI assistants can turn complexity into faster decisions, sharper execution and measurable value.
Speakers:
- Mayank Pachauri, Founder & CEO, FalconDive
Case Study
Tuesday, 29 Sept.
17:00-17:30
From Pilot to Production: The Podium Story
AI is transforming the software development lifecycle, helping teams tackle legacy systems and move faster. This case study explores how AI is being applied across development, from writing and testing code to deployment, and the impact that increased speed can have commercially. It will also examine what worked, what didn’t, and the lessons learned along the way.
Speakers:
- Josh Sparke, Managing Director, Podium
- Danny Guest, Commercial Director, Podium
Moderator:
- Nick Callaghan, Lead Product Manager, CreateFuture
Speakers and Presenters
Behshad
Behzadi
Chief Product, Technology & AI Officer
Sportradar
Donald
Tabone
CISO
Betsson
Javier
Troncoso
CEO & Co-Founder
InsightPlay.ai
Lluis
Mora
Chief Security Officer
Entain
Jeffrey
Haas
Managing Director
ID8 Global Gaming Business Accelerator
John
Caldwell
Consultant
Whoah Labs
Mayank
Pachauri
Founder & CEO
FalconDive
Roberta
Nicholls
Head of Chapter
Ai Collective
Mru
Patel
Founder & CEO
eWealthTech Investments & eWT AI Venture
Henrik
JO Karlsson
CEO & Founder
Ultra.ai
Josh
Sparke
Managing Director
Podium
Danny
Guest
Commercial Director
Podium
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Education+ Upgrade
Per Academy
€249
Already have your SBC Summit ticket? You can purchase available Education+ upgrades and add-ons directly through our official event app, SBC Connect.
- Go to sbcconnect.com and log in to your account.
- Open SBC Summit.
- Select Upgrades & Add-ons.
- Choose the Education+ add-ons you want and complete your purchase.
Please note: Upgrades and add-ons are only available to attendees with a valid event ticket.