AI Academy
Tuesday, 29 September 2026
13:30 - 17:00
Sala Tejo, MEO Arena
AI is moving from experimentation to implementation. This Academy is designed to give you practical knowledge, real-world examples and hands-on experience that you can immediately apply within your organisation.
By attending, you’ll be able to:
- Identify high-impact AI opportunities across marketing, customer engagement, analytics and operations, helping you prioritise where AI can deliver the greatest business value.
- Assess emerging AI technologies with confidence, from AI agents and voice interfaces to wearables and robotics, understanding both their commercial potential and real-world limitations.
- Recognise and respond to AI-driven threats, including deepfakes, voice cloning and digital impersonation, with a clearer understanding of how trust and security are evolving.
- Design and build your own AI assistant, gaining practical experience in creating tools that can automate workflows, improve productivity and support decision-making.
- Develop an AI adoption roadmap for your business, with actionable frameworks and insights that help move projects from idea to implementation.
Sessions
Live demo/AMA
Tuesday, 29 Sept.
1:30-14:00
Data and AI: Limits and Lessons
Hear how Sportradar is tapping AI analysis to better understand bettor behaviour, track players, and provide even richer sports data than ever before. What are the potential future uses of this technology, and what are its limitations?
Speaker:
- Behshad Behzadi, Chief Technology Officer, Sportradar
Panel
Tuesday, 29 Sept.
14:00-14:45
When Agents Speak for you & The Future of Interaction
What happens when AI agents stop assisting and start representing? An experimental look at voice-based AI agenda, exploring agentic delegation, is the next step in how users interact with products, services, and decision-making. Test how far AI agents can go as stand-ins, and whether delegated AI interaction is becoming the next era for platforms and brand users.
Speaker:
- Javier Troncoso, CEO & Co-founder, Insightplay.ai
Live demo
Tuesday, 29 Sept.
14:45-15:15
AI Wearables, Robotics & Human Augmentation
From smart glasses and neurotech to exoskeletons and biometric rings – move beyond slides and theory, and bring AI to life through live demos and real-world interaction. Discover the next era of customer experience and human-machine interaction.
Speaker:
- John Caldwell, Co-Founder, i3Soft
Case Study
Tuesday, 29 Sept.
15:45-16:10
Trust Test: Deepfakes, AI Fraud and the New Era of Impersonation
Seeing is no longer believing. As deepfakes, voice clones and AI-generated identities become easier to create and harder to detect. Through live examples and visual demonstrations, this session brings the threat to life, revealing how these tools are being used to exploit trust and what business and consumers need to recognise before it’s too late.
Speakers:
- Shelley Langan-Newton, Co-Founder & CEO, SQR
- Lluis Mora, Chief Security Officer, Entain
- Donald Tabone, Chief Information Security Officer, Betsson
Workshop
Tuesday, 29 Sept.
16:10-17:00
Build Your Own AI Assistant
A hands-on workshop focused on creating an AI assistant for practical marketing, CRM or analytics. From defining the task and structuring the workflow to refining outputs and improving usability, this interactive format offers a look at how custom AI assistants can support teams, streamline execution and unlock value in day-to-day operations.
Speaker:
- Mayank Pachauri, Founder & CEO, FalconDive
Speakers and Presenters
Behshad Behzadi, Chief Technology Officer
Sportradar
Donald Tabone, Chief Information Security Officer
Betsson
Javier Troncoso, CEO & Co-founder
Insightplay.ai
Lluis Mora, Chief Security Officer
Entain
Jeffrey Haas, Managing Director
ID8 Global Gaming Business Accelerator
John Caldwell, Co-Founder
i3Soft
Shelley Langan-Newton, Co-Founder & CEO
SQR
Mayank Pachauri, Founder & CEO
FalconDive
Roberta Nicholls, Head of Chapter
Ai Collective
Education+ Upgrade
Per Academy/Masterclass
€249
- Select the Tech Academy (or Academies) and/or Masterclass (or Masterclasses) you wish to attend by completing the form below.
- Once your submission has been received, you will be sent a secure payment link to purchase the Education+ Upgrade.
- Your place will only be confirmed once payment has been successfully completed.
Please note: Submitting the form alone does not reserve or confirm your place. Your attendance at the selected Academy or Masterclass is only guaranteed after payment has been received.