Why Sponsor/Exhibit - SBC Summit 2026

Influence Starts Here

Put your brand in front of the entire global gaming industry. Tap into the power of the Greatest Show in Gaming. At SBC Summit 2026, 40,000 professionals from across the industry will gather in Lisbon. Every market. Every discipline. Decision-makers from operators, affiliates, suppliers, and every key player in between. The entire ecosystem under one roof. If you want attention and influence, this is where you need to be. This is where the industry comes to do business. A marketplace for innovation, a stage for big ideas, and a floor built for deals. As the year enters its final stretch, companies come here to make their move. Launch products, start partnerships, and close the deals that carry them into the year ahead. Your brand deserves more than attendance. Exhibit. Sponsor. Speak. Show the industry what you bring to the table.

+31%

Increase in Operator attendance

+38%

Increase in Affiliates

+23%

C-Level Decision Makers in attendance

+150

Countries represented

+90%

Satisfaction Score with Sponsors/Exhibitors

Exhibit

Put your brand on the global stage

When the global gaming industry gathers, the spotlight gets bigger. Put your brand in front of 40,000 professionals actively looking for what’s next.

Access the industry’s most powerful audience

Meet the decision-makers across the gaming ecosystem. Operators, affiliates, suppliers. The industry’s key budget holders are ready to spend.

Exhibit alongside the biggest brands

800+ exhibitors and sponsors showcasing what’s next for gaming. The industry’s leading brands under one roof. Take your place among them.

Connect, demonstrate, and amplify your brand

Run live demos, meet buyers face to face, and maximise your reach and ROI through strategic booth positioning and SBC’s marketing network.

Apply to Exhibit View Floor Plan

Sponsor

Not ready for a stand? Own the conversation instead

Sponsorship is a powerful alternative to exhibiting. Put your brand in front of the right people. The buyers and decision-makers shaping the global gaming industry.

Put your brand where attention is highest

Years of experience have shaped sponsorship packages designed to make your brand impossible to ignore. All engineered to deliver reach and ROI.

Endless ways to stand out

Choose from a wide range of sponsorships and creative activations. Tell us your goals and we’ll match you with the right opportunity for your ambition and budget.

Extend your reach beyond the Summit

Sponsorship connects your brand to SBC’s global marketing network, amplifying your visibility before, during, and long after the event.

Apply to Sponsor View Floor Plan

Speak and Present

Join the industry’s most influential agenda

Our agenda brings together world-class speakers and the industry’s top decision-makers. Join them and put your voice at the centre of the conversation.

Build real authority

Take the mic and put your brand among the voices driving the industry forward. Speak to thousands of professionals looking for the insights shaping the future of gaming.

Choose the format that fits your message

From high-level panels to hands-on masterclasses, presentations and academies, choose the format that best showcases your expertise and delivers real value to the audience.

Turn attention into opportunity

Use the stage to command attention, strengthen your credibility, and open the door to new partnerships and clients.

Apply to Speak View Agenda

Testimonials

It is absolutely massive. You have all the game providers under the same roof. All the payment solutions, everything we are working on or looking to work on. It’s the perfect opportunity to meet the people we collaborate with or want to collaborate with.

Marcel Prioteasa

CEO, NetBet

SBC Summit is one of the best, if not the best show in the world. Our statistics show that the show delivers strong leads. Here it’s not just quantity, it’s quality. People come with a real appetite for business.

Dinos Stranomitis

Director & COO, Altenar

Our booth was buzzing with people. Meetings with existing clients and new leads. It’s a great opportunity to showcase new products and generate business.

Rodrigo Cigliutti

Executive Director, CIBELAE

The chance to meet so many people in one place and host partners at our stand has been incredibly productive.

Ivan Rozic

Global Commercial Director, EveryMatrix

You find solutions for every challenge here. Companies offering new technologies, AI solutions, CRM innovations. Fresh ideas and new products across the floor

George Anestis

Online Casino Director, Gaming Synergies, OPAP