600+
Speakers
From C-levels who have built empires to specialised experts, the speaker lineup is designed to inform and inspire.
15
Content Tracks
Explore themed tracks covering every key development, vertical, and function across the industry.
Market-Specific
Sessions
Dive into regional insights with dedicated sessions tailored to key global & emerging markets.
Hottest Topics
Covered
From AI and innovation to regulation and growth, stay ahead of the trends driving the industry.
Post-Event
Access
Watch sessions back on demand on the SBC Connect app and catch anything you missed.
*Available on selected ticket types
The star of the show. A stage not to be missed. We’ve hosted icons like Gary Vaynerchuk, Oleksandr Usyk, and Tony Hawk, and this year, even more exciting names are coming. Add top CEOs from our industry, and you get unfiltered, candid conversations from the very best.
Brings together managers, directors, C-level executives, regulators, and legislators to discuss commercial and regulatory trends across markets from the UK to the UAE and Peru to Portugal. Spanning three days, with a focus on new geographies, Latin America, and Western Europe, it serves as a platform for operator strategy and the visionaries driving it.
This is where the cutting edge of sports betting and iGaming comes to life. From AI-powered marketing to next-generation casino games design, it’s where insights on data analytics, product innovation, gamification, player retention, and alternative betting come together.
Brings together operators, regulators, legislators, and the suppliers responsible for ensuring player protection and adherence to laws across multiple jurisdictions. From the latest tech driving responsible gambling to the most up-to-date regulatory developments, it serves as a key forum for compliance executives and government affairs professionals.
The stage where suppliers and operators meet to explore the latest innovations in payments and finance, from open banking to digital wallets and omnichannel solutions. It examines how these developments are shaping the future of payments in gaming while drawing insights from advancements in other industries.
Brings together operators and affiliates to explore how to build resilient, performance-driven partnerships in an increasingly complex landscape. From evolving attribution models to regulatory pressures and changing platform dynamics, it focuses on how to drive growth, prove value beyond the click, and adapt to a more demanding environment.
A dedicated stage for companies to present their latest innovations, features, and solutions to those actively exploring what’s new and looking for the right tools for their business. Through focused, time-efficient sessions, it offers a practical way to stay up to date with the technologies shaping the industry. From platforms and game design to data and marketing, each session is designed to help you understand how products work, where they fit, and how they can be applied.
Focuses on high-growth markets where regulation is still developing and uncertainty remains part of the landscape. From Africa and the Middle East to the Far East and Central Asia, it unpacks both the opportunities and friction points in regions evolving at very different speeds.
Takes a closer look at a region under pressure, where rising taxes, stricter rules, and higher compliance costs are reshaping how operators compete. From the UK and Italy to the Netherlands and Scandinavia, learn how to succeed against a backdrop of squeezed margins, shifting player behaviour, and increasing competition.
Centres on a region at a turning point, where strong growth now meets tougher regulation, rising costs, and more selective strategies. From Brazil and Colombia to Peru, Mexico, and emerging markets like Ecuador and Paraguay, the focus is on where real opportunity exists and who is scaling.
Explores how sportstech, data, and innovation are redefining the way operators price, trade, and engage. From live data and AI-driven odds to fantasy formats and integrity tools, it highlights the shift toward faster, smarter, and more connected betting experiences.
Brings together product, design, and technology to show how the next wave of iGaming experiences is being built. From smoother onboarding and AI-driven personalisation to cross-platform UX and gamification, it focuses on what actually drives engagement and long-term value.
Looks at how marketing and customer experience are being rebuilt in a more complex, privacy-first world. From life after cookies and smarter adtech, to influencer platforms and data-driven creative, it centres on making data useful, improving engagement, and delivering campaigns that perform without losing player trust.
Focuses on the systems that sit at the core of trust in iGaming, from payments and identity to fraud and responsible gambling. As regulation tightens and player expectations rise, the spotlight is on faster payouts, smarter KYC, and data-driven risk management. Expect insights into how operators are reducing friction and balancing seamless experiences with stronger protection.
Focuses on the growing pressure around AML, as regulation tightens and expectations shift from one-off checks to constant oversight. Covers everything from cross-border challenges to smarter monitoring and data use, with a clear question at the core: how do you stay compliant without hurting the player journey?
Looks at how crypto and blockchain are starting to play a more practical role in iGaming, especially when it comes to payments, transparency, and operating across borders. From faster transactions to better traceability and trust, the focus is on what’s actually useful today and how to use these tools in a way that makes sense for both players and regulators.
Explores how the affiliate space is changing as tracking becomes less reliable, audiences spread across channels, and competition gets tougher. From cookieless attribution to smarter funnels and creator-led traffic, the focus is on what actually converts today. It’s about understanding player behaviour, not just clicks, and building strategies that still deliver results. Accessible exclusively to Affiliate Leaders Summit ticket holders.
Looks at how the affiliate space is being pushed to rethink itself. With pressure coming from regulation, economics, and platform changes, the conversation shifts to survival and reinvention. Which models still work, where new opportunities are emerging, and who is actually building for the long term. Accessible exclusively to Affiliate Leaders Summit ticket holders.
Covers the evolving tech stack behind modern affiliate growth. With pressure coming from ad platforms, traffic quality issues, and rising acquisition costs, the focus is on how affiliates are using AI, data, and smarter planning to stay efficient, compliant, and profitable. Accessible exclusively to Affiliate Leaders Summit ticket holders.
Brings together key markets where regulation is shifting, opening up, or being pushed to its limits. From Europe’s reform debates in Romania, Poland, and Finland to Canada’s expansion and integrity concerns around major global events, it focuses on how policy decisions are shaping the industry. It’s about understanding where change is coming from and what it means in practice.
Focuses on the real challenges around player safety, not just tools and regulation, but responsibility, ethics, and where the line is drawn. As pressure builds, the conversation shifts to what protection actually looks like in practice, how operators balance commercial goals with duty of care, and who should take the lead when player wellbeing is at risk.
Looks at how technology is helping operators keep up with growing compliance demands without reducing operational efficiency. From financial risk checks and digital identity to fraud prevention and cybersecurity, the focus is on using the right tools to stay compliant, protect revenue, and keep the player experience intact.
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Browse the agenda. Explore the speakers. Save sessions in one place with SBC Connect. Watch them on demand after the event.
*Available from 24 August, 2026