Conference Overview
The future doesn’t arrive all at once. It arrives market by market, regulation by regulation, technology by technology.

The businesses that spot change early gain an advantage. The businesses that spot it late spend years catching up.

Across six stages, 15 content tracks and more than 600 industry leaders, SBC Summit provides a structured view of the forces reshaping gaming.

From regulation and market expansion to payments, technology, product innovation and affiliate growth, every session is designed to help attendees understand what is changing, why it matters and what happens next.

Because better decisions start with better information.

Access to conference tracks is available with a Conference Pass, Business Pass and VIP Pass.

CPD-CERTIFIED LEARNING

Learning is valuable. Proving it is even better.

Selected conference sessions contribute towards recognised CPD-certified learning hours, allowing attendees to combine professional development with practical industry insight. Stay ahead of the trends shaping gaming while building recognised learning credentials that support ongoing career development.

Because the most valuable investment in the room is the one you make in yourself. Because better decisions start with better information.

600+
INDUSTRY LEADERS

Hear directly from the executives, innovators, regulators, investors and decision-makers shaping the future of gaming.

15

CONTENT TRACKS

Explore the trends, technologies and commercial challenges transforming every part of the industry.

MARKET

INTELLIGENCE

Understand where growth is accelerating, where regulation is evolving and where new opportunities are emerging.

INDUSTRY-DEFINING

TOPICS

From AI and payments to compliance and player protection, stay ahead of the conversations shaping tomorrow.

CONTINUE LEARNING

Selected conference sessions contribute towards CPD-certified learning, helping attendees turn industry insight into recognised professional development.

Stages
Super Stage
Super Stage

The industry's biggest conversations happen here.

Bringing together CEOs, founders, regulators, investors and global leaders, the Super Stage focuses on the forces reshaping gaming at a strategic level.

From artificial intelligence and regulatory transformation to leadership, innovation and global growth, every session is designed to help decision-makers understand where the industry is heading and what that means for their organisations.

Access Type
Conference Pass, Business Pass, VIP Pass.
Global & Emerging Markets
Global & Emerging Markets

Growth is moving.

Some markets are opening.Others are tightening. New opportunities continue to emerge while regulatory complexity increases.

This stage explores the markets shaping the next decade of gaming growth, examining commercial opportunity, market access, regulation, investment and expansion strategies across both established and emerging jurisdictions.

Access Type
Conference Pass, Business Pass, VIP Pass.
Technology & Innovation
Technology & Innovation

Technology is changing faster than most businesses can adapt.

Artificial intelligence, automation, analytics and product innovation are creating new advantages while making old ways of working obsolete.

This stage explores the technologies reshaping acquisition, retention, operations and growth, and what they mean for businesses trying to stay ahead.

Access Type
Conference Pass, Business Pass, VIP Pass.
Regulation & Compliance
Regulation & Compliance

Regulation is no longer something businesses react to.

It increasingly shapes where companies can operate, how they grow and what competitive advantage looks like.

This stage brings together regulators, policymakers and operators to explore how legislation, compliance frameworks and player protection requirements are evolving, and what businesses must do to succeed in a more regulated future.

Access Type
Conference Pass, Business Pass, VIP Pass.
Payment Expert Summit
Payment Expert Summit

Payments sit at the centre of trust, player experience and operational performance.

As expectations around speed, security and convenience continue to increase, operators are under pressure to deliver seamless payment experiences while managing growing complexity.

This stage explores the technologies, partnerships and innovations reshaping how money moves across the gaming ecosystem.

Access Type
Conference Pass, Business Pass, VIP Pass.
Affiliate Leaders Summit
Affiliate Leaders Summit

The affiliate industry is entering a period of fundamental change.

Artificial intelligence, platform evolution, regulatory pressure and changing consumer behaviour are reshaping how traffic is generated, measured and monetised.

Affiliate Leaders Summit brings together operators and affiliates to explore what sustainable growth looks like in the next generation of performance marketing.

Access Type
Affiliate Leaders Summit Ticket Holders
Product Innovation
Product Innovation

Player expectations rise faster than roadmaps.

The businesses winning tomorrow are often building different experiences today.

This track explores how operators are using product innovation, design, data and technology to create stronger engagement, retention and competitive advantage.

Access Type
Conference Pass, Business Pass, VIP Pass.
The Content Tracks
Emerging Markets
Emerging Markets

Focuses on high-growth markets where regulation is still developing and uncertainty remains part of the landscape. From Africa and the Middle East to the Far East and Central Asia, it unpacks both the opportunities and friction points in regions evolving at very different speeds.

Western Europe
Western Europe

Success is becoming harder to achieve in gaming's most mature markets.

Rising taxation, tighter regulation, increasing compliance costs and growing competition are changing the economics of Western Europe.

This track explores how operators are adapting their strategies, protecting profitability and identifying new opportunities in an increasingly demanding commercial environment.

Latin America
Latin America

Latin America remains one of gaming's most important growth stories.

But rapid expansion is now being matched by increasing regulation, market maturity and competitive pressure.

This track explores where opportunity remains strongest, how operators are adapting and what sustainable growth looks like across one of the world's most dynamic gaming regions.

Sports Betting
Sports Betting

The sports betting industry continues to evolve.

Technology, data, product innovation and changing player expectations are reshaping how operators compete and differentiate.

This track explores the opportunities, challenges and innovations defining the future of sports betting.

iGaming Product & Design
iGaming Product & Design

Brings together product, design, and technology to show how the next wave of iGaming experiences is being built. From smoother onboarding and AI-driven personalisation to cross-platform UX and gamification, it focuses on what actually drives engagement and long-term value.

Marketing & Customer Experience
Marketing & Customer Experience

Player acquisition is becoming more expensive.

Privacy changes continue to reshape advertising. Customer expectations continue to rise.

This track focuses on how leading operators are adapting their marketing, retention and customer experience strategies to drive growth more efficiently and create stronger long-term player relationships.

Fintech
Fintech

The future of gaming increasingly depends on the strength of its underlying financial infrastructure.

From fraud prevention and KYC to payment innovation and risk management, this track explores the systems enabling growth while protecting players and businesses.

AML & Compliance
AML & Compliance

Compliance expectations continue to increase.

At the same time, operators face growing pressure to deliver seamless customer experiences.

This track explores how businesses are balancing stronger controls, smarter monitoring and regulatory requirements without creating unnecessary friction for players.

Crypto & Blockchain
Crypto & Blockchain

Looks at how crypto and blockchain are starting to play a more practical role in iGaming, especially when it comes to payments, transparency, and operating across borders. From faster transactions to better traceability and trust, the focus is on what’s actually useful today and how to use these tools in a way that makes sense for both players and regulators.

Omnichannel Marketing Tech
Omnichannel Marketing Tech

Explores how the affiliate space is changing as tracking becomes less reliable, audiences spread across channels, and competition gets tougher. From cookieless attribution to smarter funnels and creator-led traffic, the focus is on what actually converts today. It’s about understanding player behaviour, not just clicks, and building strategies that still deliver results. Accessible exclusively to Affiliate Leaders Summit ticket holders.

Future of Affiliate Strategy
Future of Affiliate Strategy

The affiliate industry is being rewritten.

Artificial intelligence, platform evolution, changing consumer behaviour and regulatory pressure are reshaping how traffic is generated, measured and monetised.

This track explores what sustainable affiliate growth looks like in the next generation of performance marketing.

Adtech & Analytics Innovation
Adtech & Analytics Innovation

Covers the evolving tech stack behind modern affiliate growth. With pressure coming from ad platforms, traffic quality issues, and rising acquisition costs, the focus is on how affiliates are using AI, data, and smarter planning to stay efficient, compliant, and profitable. Accessible exclusively to Affiliate Leaders Summit ticket holders.

Global Regulations
Global Regulations

Brings together key markets where regulation is shifting, opening up, or being pushed to its limits. From Europe’s reform debates in Romania, Poland, and Finland to Canada’s expansion and integrity concerns around major global events, it focuses on how policy decisions are shaping the industry. It’s about understanding where change is coming from and what it means in practice.

Player Protection
Player Protection

Player protection is becoming a strategic business priority.

As regulation evolves and expectations increase, operators must find new ways to create safer gambling environments while maintaining sustainable growth.

This track explores innovation, responsibility, technology and best practice across player protection and safer gambling initiatives.

Compliance Technology
Compliance Technology

As regulatory expectations increase, technology is becoming critical to operational success.

This track explores how automation, data, monitoring and compliance technologies are helping businesses reduce risk, improve efficiency and meet growing regulatory demands.

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*Available from 24 August, 2026

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