Conference Overview
At SBC Summit, learning is not a side act.  Six conference stages deliver a clear and structured overview of the industry. Each stage focuses on a key area of gaming, from global and emerging markets to compliance, tech, payments and affiliation, helping you to quickly find what matters and go deeper. ROI is not just about deals and numbers. It is how fast your team thinks, adapts, and acts.  Our conference tracks and stages are built to get your team there faster, combining strategic insight with practical application, and global perspectives with focused regional expertise. Led by proven experts, market insiders, and leaders who have built and scaled businesses, the programme delivers real value. In 2025, 87% of delegates rated speaker quality as excellent, while 88% said the same about the overall content. Conference stages and tracks are just one part of the experience. The wider educational programme also includes Tech Academies, masterclasses, and additional learning formats designed to help you and your team absorb and apply knowledge more effectively  Invest in your knowledge. It pays back every time. Access to conference tracks is available with a Conference Pass, Business Pass and VIP Pass.

600+
Speakers

From C-levels who have built empires to specialised experts, the speaker lineup is designed to inform and inspire.

15

Content Tracks

Explore themed tracks covering every key development, vertical, and function across the industry.

Market-Specific
Sessions

Dive into regional insights with dedicated sessions tailored to key global & emerging markets.

Hottest Topics
Covered

From AI and innovation to regulation and growth, stay ahead of the trends driving the industry.

Post-Event

Access

Watch sessions back on demand on the SBC Connect app and catch anything you missed.
*Available on selected ticket types

Stages
Super Stage
Super Stage

The star of the show. A stage not to be missed. We’ve hosted icons like Gary Vaynerchuk, Oleksandr Usyk, and Tony Hawk, and this year, even more exciting names are coming. Add top CEOs from our industry, and you get unfiltered, candid conversations from the very best.

Access Type
Conference Pass, Business Pass, VIP Pass.
Global & Emerging Markets
Global & Emerging Markets

Brings together managers, directors, C-level executives, regulators, and legislators to discuss commercial and regulatory trends across markets from the UK to the UAE and Peru to Portugal. Spanning three days, with a focus on new geographies, Latin America, and Western Europe, it serves as a platform for operator strategy and the visionaries driving it.

Access Type
Conference Pass, Business Pass, VIP Pass.
Technology & Innovation
Technology & Innovation

This is where the cutting edge of sports betting and iGaming comes to life. From AI-powered marketing to next-generation casino games design, it’s where insights on data analytics, product innovation, gamification, player retention, and alternative betting come together.

Access Type
Conference Pass, Business Pass, VIP Pass.
Regulation & Compliance
Regulation & Compliance

Brings together operators, regulators, legislators, and the suppliers responsible for ensuring player protection and adherence to laws across multiple jurisdictions. From the latest tech driving responsible gambling to the most up-to-date regulatory developments, it serves as a key forum for compliance executives and government affairs professionals.

Access Type
Conference Pass, Business Pass, VIP Pass.
Payment Expert Summit
Payment Expert Summit

The stage where suppliers and operators meet to explore the latest innovations in payments and finance, from open banking to digital wallets and omnichannel solutions. It examines how these developments are shaping the future of payments in gaming while drawing insights from advancements in other industries.

Access Type
Conference Pass, Business Pass, VIP Pass.
Affiliate Leaders Summit
Affiliate Leaders Summit

Brings together operators and affiliates to explore how to build resilient, performance-driven partnerships in an increasingly complex landscape. From evolving attribution models to regulatory pressures and changing platform dynamics, it focuses on how to drive growth, prove value beyond the click, and adapt to a more demanding environment.

Access Type
Accessible exclusively to Affiliate Leaders Summit ticket holders
Product Innovation Showcase
Product Innovation Showcase

A dedicated stage for companies to present their latest innovations, features, and solutions to those actively exploring what’s new and looking for the right tools for their business. Through focused, time-efficient sessions, it offers a practical way to stay up to date with the technologies shaping the industry. From platforms and game design to data and marketing, each session is designed to help you understand how products work, where they fit, and how they can be applied.

Access Type
Conference Pass, Business Pass, VIP Pass.
The Content Tracks
Emerging Markets
Emerging Markets

Focuses on high-growth markets where regulation is still developing and uncertainty remains part of the landscape. From Africa and the Middle East to the Far East and Central Asia, it unpacks both the opportunities and friction points in regions evolving at very different speeds.

Western Europe
Western Europe

Takes a closer look at a region under pressure, where rising taxes, stricter rules, and higher compliance costs are reshaping how operators compete. From the UK and Italy to the Netherlands and Scandinavia, learn how to succeed against a backdrop of squeezed margins, shifting player behaviour, and increasing competition.

Latin America
Latin America

Centres on a region at a turning point, where strong growth now meets tougher regulation, rising costs, and more selective strategies. From Brazil and Colombia to Peru, Mexico, and emerging markets like Ecuador and Paraguay, the focus is on where real opportunity exists and who is scaling.

Sports Betting Innovation
Sports Betting Innovation

Explores how sportstech, data, and innovation are redefining the way operators price, trade, and engage. From live data and AI-driven odds to fantasy formats and integrity tools, it highlights the shift toward faster, smarter, and more connected betting experiences.

iGaming Product & Design
iGaming Product & Design

Brings together product, design, and technology to show how the next wave of iGaming experiences is being built. From smoother onboarding and AI-driven personalisation to cross-platform UX and gamification, it focuses on what actually drives engagement and long-term value.

Marketing & CX
Marketing & CX

Looks at how marketing and customer experience are being rebuilt in a more complex, privacy-first world. From life after cookies and smarter adtech, to influencer platforms and data-driven creative, it centres on making data useful, improving engagement, and delivering campaigns that perform without losing player trust.

Fintech
Fintech

Focuses on the systems that sit at the core of trust in iGaming, from payments and identity to fraud and responsible gambling. As regulation tightens and player expectations rise, the spotlight is on faster payouts, smarter KYC, and data-driven risk management. Expect insights into how operators are reducing friction and balancing seamless experiences with stronger protection.

AML & Compliance
AML & Compliance

Focuses on the growing pressure around AML, as regulation tightens and expectations shift from one-off checks to constant oversight. Covers everything from cross-border challenges to smarter monitoring and data use, with a clear question at the core: how do you stay compliant without hurting the player journey?

Crypto & Blockchain
Crypto & Blockchain

Looks at how crypto and blockchain are starting to play a more practical role in iGaming, especially when it comes to payments, transparency, and operating across borders. From faster transactions to better traceability and trust, the focus is on what’s actually useful today and how to use these tools in a way that makes sense for both players and regulators.

Omnichannel Marketing Tech
Omnichannel Marketing Tech

Explores how the affiliate space is changing as tracking becomes less reliable, audiences spread across channels, and competition gets tougher. From cookieless attribution to smarter funnels and creator-led traffic, the focus is on what actually converts today. It’s about understanding player behaviour, not just clicks, and building strategies that still deliver results. Accessible exclusively to Affiliate Leaders Summit ticket holders.

Future of Affiliate Strategy
Future of Affiliate Strategy

Looks at how the affiliate space is being pushed to rethink itself. With pressure coming from regulation, economics, and platform changes, the conversation shifts to survival and reinvention. Which models still work, where new opportunities are emerging, and who is actually building for the long term. Accessible exclusively to Affiliate Leaders Summit ticket holders.

Adtech & Analytics Innovation
Adtech & Analytics Innovation

Covers the evolving tech stack behind modern affiliate growth. With pressure coming from ad platforms, traffic quality issues, and rising acquisition costs, the focus is on how affiliates are using AI, data, and smarter planning to stay efficient, compliant, and profitable. Accessible exclusively to Affiliate Leaders Summit ticket holders.

Global Regulations
Global Regulations

Brings together key markets where regulation is shifting, opening up, or being pushed to its limits. From Europe’s reform debates in Romania, Poland, and Finland to Canada’s expansion and integrity concerns around major global events, it focuses on how policy decisions are shaping the industry. It’s about understanding where change is coming from and what it means in practice.

Player Protection Symposium
Player Protection Symposium

Focuses on the real challenges around player safety, not just tools and regulation, but responsibility, ethics, and where the line is drawn. As pressure builds, the conversation shifts to what protection actually looks like in practice, how operators balance commercial goals with duty of care, and who should take the lead when player wellbeing is at risk.

Compliance Tech
Compliance Tech

Looks at how technology is helping operators keep up with growing compliance demands without reducing operational efficiency. From financial risk checks and digital identity to fraud prevention and cybersecurity, the focus is on using the right tools to stay compliant, protect revenue, and keep the player experience intact.

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*Available from 24 August, 2026

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