Education+
The conference stages set the direction. Education+ is where you build practical knowledge.
Designed as a premium add-on to the main conference agenda, Education+ gives attendees access to hands-on learning formats focused on real application, direct interaction, and deeper exploration of key industry topics. The programme includes:
  • Tech Academies: Expert-led training sessions covering AI, marketing, gamification, Web3, and emerging technologies
  • Masterclasses: Practical sessions focused on sportsbook operations, pricing, player behaviour, casino strategy, and performance optimisation
These sessions are built for attendees who want more than insight alone. Smaller groups, direct access to trainers, and interactive discussion create an environment focused on learning you can immediately apply back to your business. Access Education+ Tech Academies and Masterclasses are available through the Education+ Upgrade Pass (€249). To purchase an Education+ Pass, please email [email protected] to request a payment link.
Educational Formats
Tech Academies
Tech Academies

Full-day, hands-on learning experiences designed to build practical skills across key areas such as AI, marketing, Web3, and gamification. Led by top trainers, these sessions go beyond high-level trends to focus on real use cases, tools, and frameworks, from implementing AI-driven strategies to optimising marketing performance and understanding emerging technologies. With smaller groups and direct access to trainers, Tech Academies give you the space to ask questions, test ideas, and apply what you learn in real time.

Masterclasses
Masterclasses

Our masterclasses dive into the mechanics behind performance, from odds compiling and sportsbook modelling to player profiling, game configuration, pricing, and reward strategies across casino products. Led by experienced practitioners, these hands-on sessions break down how to build odds, manage risk, understand player behaviour, and optimise product and pricing decisions, giving you practical tools you can apply immediately.

App Screenshots

Plan Your Conference Experience

Browse the agenda. Explore the speakers. Save sessions in one place with SBC Connect. Watch them on demand after the event.

*Available from 24 August, 2026.

Download our event app