Education+

Hands-on, expert-led tech academies designed for real-world application.

Running alongside the main conference programme, the CPD-certified Tech Academies deliver hands-on, expert-led training focused on real-world application across AI, Digital Marketing & CRM, Web 3.0 and Player Experience.

These sessions go beyond theory, bringing together the people actively building, launching and scaling products, campaigns and technologies across the industry.

Expect practical, honest insights and strategies you can immediately apply to your business through a mix of interactive and educational formats, including case studies, how-to guides, AMAs, panel debates, live demonstrations, strategy workshops, and practical frameworks and toolkits designed for real-world application.

Whether you work in iGaming, marketing, tech, fintech or are simply looking to better understand the technologies shaping the future, the academies are designed to give you the practical knowledge you’re after.

Please note: All Tech Academy sessions contribute towards recognised CPD-certified learning hours, allowing attendees to combine professional development with practical industry insight.

Want to attend a Tech Academy? You’ll need an Education+ upgrade, with each Academy priced at €249. Your upgrade also includes access to three hands-on Masterclasses covering sportsbook trading, slots and responsible gaming marketing. You can purchase your add-on directly through SBC Connect, our official event app.

Purchase Add-ons

Build practical AI expertise, from generative AI to predictive analytics, with a step-by-step look at how machine learning can be used to understand player behaviour and improve engagement.

Tuesday, 29 September

13:00-17:15

Location

Sala Tejo, MEO Arena

Access Type

Education+ Upgrade

Learn more

Discover the latest gamification and design techniques, along with the customer psychology behind what keeps players engaged and coming back. Presented by Soft2Bet.

Tuesday, 29 September

13:25-17:00

Location

Sala Tejo, MEO Arena

Access Type

Education+ Upgrade

Learn More

Explore what’s working now in performance, brand, and content marketing, including influencers, attention and retention strategies, and how to drive stronger ROI from digital campaigns.

Wednesday, 30 September

13:30-17:00

Location

Sala Tejo, MEO Arena

Access Type

Education+ Upgrade

Learn more

Understand the fundamentals of blockchain, tokenisation, decentralised platforms, and crypto payments, with real-world use cases for businesses of any size.

Wednesday, 30 September

13:30-17:00

Location

Sala Tejo, MEO Arena

Access Type

Education+ Upgrade

Learn more

What makes Tech Academies different

Unlike traditional conference sessions, the Tech Academies are designed as immersive learning experiences built around practical application rather than discussion alone. Across an afternoon, attendees move through a carefully structured programme of live demonstrations, case studies, expert Q&As, interactive workshops and hands-on exercises that build on one another. Instead of leaving with ideas to explore later, participants gain practical frameworks, real-world examples and tangible skills they can take back to their teams and start applying immediately.

Why send your team

Turn individual learning into organisational advantage:

Every Academy is tailored to a different business function. Send your product, marketing, CRM and technology teams to separate sessions and return with practical insights that can be shared across the organisation.

Accelerate innovation across every department:

Rather than relying on one person to relay information, equip the teams responsible for execution with the knowledge, tools and frameworks they need to drive change immediately.

Maximise your investment:

The Education+ Upgrade delivers far more than conference content. Through workshops, live demonstrations and practical exercises, attendees leave with skills they can put into practice from day one.

Stay ahead in an industry that doesn't stand still:

AI, marketing, gamification and Web3 are evolving rapidly. Investing in your team's expertise today helps your business stay competitive tomorrow.

Get Your Pass More on Education+ Upgrade

Testimonials

SBC Summit is really good at creating a broad content programme and organised networking. It gives you a platform to jumpstart conversations in whatever way works for you.

Pierre Cadena

COO, Catena Media

With so many people here, you can catch up with everyone you need to from all over the world.

Jesper Svensson

CEO, Betsson Group

When you combine the positive atmosphere with the insights you can gain, it’s truly top-notch.

Ivan Gojic

Chief Sportsbook Officer, Entain CEE

It was probably the most fruitful show for us in terms of business throughout the year – a definite must-attend.

Elaine Gardiner

Managing Director, TAG Media

In B2B, tight relationships are everything. Here, we can connect with all key market players in one place.

Yaroslava Romaniv

Head of Marketing and PR, GR8 Tech

Our booth was buzzing; packed with meetings, existing clients, and new leads.

Ramon Glieneke

COO, Alea

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