Electronic Gaming Masterclass
Tuesday, 29 September 2026
12:00-17:30
Sala Tejo, MEO Arena
What you will learn
Understand who your players really are and how they experience slot games. Explore the behavioural differences between land-based, hybrid and online-first players, learn how to calculate Expected Session Volatility, and gain practical insights to create more engaging player experiences.
Please note: This Masterclass is exclusively available to delegates with an Education+ Upgrade. Learn more about the upgrade below.
Upgrade Your Pass
By attending, you’ll be able to:
- Develop a modern player segmentation framework, identifying the behavioural differences between land-based, hybrid and online-first players to create more targeted gaming experiences.
- Understand player psychology beyond traditional demographics, exploring motivational drivers, gambler archetypes and how player expectations differ across products, environments and customer journeys.
- Evaluate slot performance through a new lens, moving beyond RTP and traditional volatility to better understand how players perceive and experience game mathematics during real gaming sessions.
- Apply the Expected Session Volatility (ESV) framework, learning how to assess, model and communicate game experiences in ways that are more meaningful for both operators and players.
Presenter
Lucien Wijsman
Electronic Gaming Academy
Sessions
Wednesday, 30 Sept.
12:00-14:30
The Player Does Not Exist
Discover why traditional player segmentation no longer reflects today’s gambling landscape. This session introduces a modern framework for understanding player behaviour, exploring how land-based, hybrid and online-first players differ in their motivations, expectations and gaming experiences. You’ll also learn how these insights can be applied to casino design, CRM, product selection and marketing strategies.
Key topics include:
- Why traditional player segmentation is incomplete
- Land-based, hybrid and online-first player profiles
- Eight gambler archetypes and their behavioural drivers
- Limbic profiles and motivational psychology
- Mapping player expectations across the extended marketing mix
- Practical applications for casino operations, CRM and marketing
Wednesday, 30 Sept.
15:00 - 17:30
Beyond Volatility
Move beyond RTP and traditional volatility metrics to better understand how players actually experience slot games. This session introduces Expected Session Volatility (ESV), a practical framework for modelling player experiences and communicating game characteristics in a way that is more meaningful for operators, suppliers and customers.
Key topics include:
- Why RTP tells only part of the story
- Variance, volatility and player perception
- Introducing Expected Session Volatility (ESV)
- Modelling real player sessions
- Comparing land-based and online gaming experiences
- Applying ESV to game selection, responsible gaming and customer communication
Materials required: Laptop, internet access, Excel
Suitable for: Junior traders, newcomers to sports betting, and sportsbook and product managers.
Format note
Education+ Upgrade Pass: How to Upgrade
Only from
€249
- Select the Tech Academy (or Academies) and/or Masterclass (or Masterclasses) you wish to attend by completing the form below.
- Once your submission has been received, you will be sent a secure payment link to purchase the Education+ Upgrade.
- Your place will only be confirmed once payment has been successfully completed.
Please note: Submitting the form alone does not reserve or confirm your place. Your attendance at the selected Academy or Masterclass is only guaranteed after payment has been received.