Electronic Gaming Masterclass
Tuesday, 29 September 2026
12:00-17:30
Sala Tejo, MEO Arena
Beyond RTP and Traditional Player Segmentation
A 5-Hour Masterclass for casino operators, product teams and gaming Professionals
Understand who your players really are, and how they actually experience the slot games you offer. Go beyond broad categories like Fun Players and Time-on-Device Players to explore eight distinct gambler archetypes, the limbic profiles and motivations driving them, and how land-based-only, hybrid and online-first players differ across the full Extended Marketing Mix.
Then shift from player psychology to game mathematics, learning why RTP and volatility only tell part of the story, and how to calculate and apply Expected Session Volatility (ESV) to build slot experiences that are genuinely engaging.
Please note: This Masterclass is exclusively available to delegates with an Education+ Upgrade.Upgrade Your Pass
By attending, you’ll be able to:
- Build a modern player segmentation framework that reflects today’s gambling landscape, distinguishing between land-based-only, hybrid and online-first players and the distinct archetypes within each.
- Apply practical tools to align products and experiences with specific player groups, using insights on motivational psychology and player expectations across the full customer journey.
- Develop a deeper understanding of how players actually experience slot mathematics, moving beyond RTP and volatility to see how games perform in real sessions.
- Use a new framework for communicating game characteristics beyond RTP and volatility, applying Expected Session Volatility (ESV) to model and compare slot experiences.
- Walk away with actionable insights that can be applied immediately within both land-based and online casino environments, from game selection and CRM to responsible gaming and customer communication.
Presenter
Lucien Wijsman
Electronic Gaming Academy
Sessions
Wednesday, 30 Sept.
12:00-14:30
The Player Does Not Exist
Discover why traditional player segmentation no longer reflects today’s gambling landscape. This session introduces a modern framework for understanding player behaviour, exploring how land-based, hybrid and online-first players differ in their motivations, expectations and gaming experiences. You’ll also learn how these insights can be applied to casino design, CRM, product selection and marketing strategies.
Key topics include:
- Why traditional player segmentation is incomplete
- Land-based, hybrid and online-first player profiles
- Eight gambler archetypes and their behavioural drivers
- Limbic profiles and motivational psychology
- Mapping player expectations across the extended marketing mix
- Practical applications for casino operations, CRM and marketing
Wednesday, 30 Sept.
15:00 - 17:30
Beyond Volatility
Move beyond RTP and traditional volatility metrics to better understand how players actually experience slot games. This session introduces Expected Session Volatility (ESV), a practical framework for modelling player experiences and communicating game characteristics in a way that is more meaningful for operators, suppliers and customers.
Key topics include:
- Why RTP tells only part of the story
- Variance, volatility and player perception
- Introducing Expected Session Volatility (ESV)
- Modelling real player sessions
- Comparing land-based and online gaming experiences
- Applying ESV to game selection, responsible gaming and customer communication
Materials required: Laptop, internet access, Excel
Suitable for: Junior traders, newcomers to sports betting, and sportsbook and product managers.
Format note
Education+ Upgrade
Per Academy/Masterclass
€249
- Select the Tech Academy (or Academies) and/or Masterclass (or Masterclasses) you wish to attend by completing the form below.
- Once your submission has been received, you will be sent a secure payment link to purchase the Education+ Upgrade.
- Your place will only be confirmed once payment has been successfully completed.
Please note: Submitting the form alone does not reserve or confirm your place. Your attendance at the selected Academy or Masterclass is only guaranteed after payment has been received.