Electronic Gaming Masterclass

Wednesday, 30 September 2026

12:00-17:30

Media Hub

Beyond RTP and Traditional Player Segmentation

A 5-Hour Masterclass for casino operators, product teams and gaming Professionals

Understand who your players really are, and how they actually experience the slot games you offer. Go beyond broad categories like Fun Players and Time-on-Device Players to explore eight distinct gambler archetypes, the limbic profiles and motivations driving them, and how land-based-only, hybrid and online-first players differ across the full Extended Marketing Mix.

Then shift from player psychology to game mathematics, learning why RTP and volatility only tell part of the story, and how to calculate and apply Expected Session Volatility (ESV) to build slot experiences that are genuinely engaging.

This Masterclass is included with Conference, Business and VIP Passes. Alternatively, if your pass does not include Masterclass access, purchasing an Education+ upgrade for any of the four Tech Academies (AI, Digital Marketing & CRM, Player Experience or Web 3.0) will also give you access to all three Masterclasses. You can purchase your add-on through SBC Connect. If you’d like to attend a Masterclass, please complete the sign-up form below.

By attending, you’ll be able to:

Build a modern player segmentation framework that reflects today’s gambling landscape, distinguishing between land-based-only, hybrid and online-first players and the distinct archetypes within each.

Apply practical tools to align products and experiences with specific player groups, using insights on motivational psychology and player expectations across the full customer journey.
Develop a deeper understanding of how players actually experience slot mathematics, moving beyond RTP and volatility to see how games perform in real sessions.
Use a new framework for communicating game characteristics beyond RTP and volatility, applying Expected Session Volatility (ESV) to model and compare slot experiences.
Walk away with actionable insights that can be applied immediately within both land-based and online casino environments, from game selection and CRM to responsible gaming and customer communication.

Presenter

Lucien Wijsman

Electronic Gaming Academy

Sessions

Wednesday, 30 Sept.

12:00-14:30

The Player Does Not Exist

Discover why traditional player segmentation no longer reflects today’s gambling landscape. This session introduces a modern framework for understanding player behaviour, exploring how land-based, hybrid and online-first players differ in their motivations, expectations and gaming experiences. You’ll also learn how these insights can be applied to casino design, CRM, product selection and marketing strategies. Key topics include:

Why traditional player segmentation is incomplete
Land-based, hybrid and online-first player profiles
Eight gambler archetypes and their behavioural drivers
Limbic profiles and motivational psychology
Mapping player expectations across the extended marketing mix
Practical applications for casino operations, CRM and marketing

Wednesday, 30 Sept.

15:00 - 17:30

Beyond Volatility

Move beyond RTP and traditional volatility metrics to better understand how players actually experience slot games. This session introduces Expected Session Volatility (ESV), a practical framework for modelling player experiences and communicating game characteristics in a way that is more meaningful for operators, suppliers and customers. Key topics include:

Why RTP tells only part of the story
Variance, volatility and player perception
Introducing Expected Session Volatility (ESV)
Modelling real player sessions
Comparing land-based and online gaming experiences
Applying ESV to game selection, responsible gaming and customer communication

Materials required: Laptop, internet access, Excel Suitable for: Junior traders, newcomers to sports betting, and sportsbook and product managers.

Who is the Masterclass for?

Casino Operators

Gain practical frameworks for designing gaming experiences, product strategies and customer journeys that better reflect today's player behaviours.

Product & Gaming Teams

Understand how modern player segmentation and Expected Session Volatility can inform game selection, portfolio management and product development.

CRM & Marketing Professionals

Learn how different player archetypes engage with casino products, enabling more effective segmentation, personalised communication and retention strategies.

Land-Based & Online Gaming Professionals

Whether you operate physical casinos, online platforms or both, discover practical approaches to aligning products, experiences and responsible gaming initiatives with evolving player expectations.

Format note

Research-Driven Insights

Explore evidence-based frameworks that challenge long-held industry assumptions around player segmentation, slot mathematics and customer behaviour.

Expert-Led Learning

Learn directly from Lucien Wijsman, who combines academic research with extensive experience advising casino operators on strategy, product and player engagement.

Interactive Discussions

Take part in thought-provoking conversations, practical examples and real-world case studies designed to encourage discussion and knowledge sharing.

Practical Frameworks

Leave with actionable models and tools that can be immediately applied to casino operations, product management, marketing and player experience strategies.

HOW TO ACCESS THIS MASTERCLASS?

Per Academy

€249

Already have your SBC Summit ticket, but it doesn’t include Masterclass access? You can either upgrade to a Conference, Business or VIP Pass, or purchase any available Tech Academy through an Education+ upgrade in SBC Connect. Masterclass access is included with both options. To purchase an Education+ upgrade:

Go to sbcconnect.com and log in to your account.
Open SBC Summit.
Select Upgrades & Add-ons.
Choose the Education+ add-ons you want and complete your purchase.

Please note: Upgrades and add-ons are only available to attendees with a valid event ticket.

Choose your Add-ons