Festival Square - SBC Summit 2026

The Social Heart of SBC Summit

Festival Square is where SBC Summit comes alive beyond the exhibition halls. A vibrant open-air social space built around networking, music, entertainment, and a lively festival atmosphere from day to night.

Open until 20:00

Tuesday & Wednesday

Open until 17:00

Thursday

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The Festival Square Experience

Relaxed networking with a festival atmosphere

Beer Garden

Cocktail Bar

Piano Bar

Wine Bar

Shisha Bar & Lounge

Live music

Two Sides of Festival Square

A social space that evolves from casual daytime networking to after-hours entertainment.

During the day

A relaxed social space for informal meetings, coffee breaks, drinks, and conversations away from the crowds of the exhibition floor.

After the halls close

Festival Square comes alive with live music, buzzing bars, entertainment, and end-of-day networking that keeps conversations going late into the evening.

Why Festival Square Works

Business connections do not end on the show floor.

Stay in the flow

Stay connected with attendees onsite instead of losing conversations once the show floor shuts down.

A more relaxed way to connect

Festival Square is designed for spontaneous meetings, casual catch-ups, and conversations that often lead to the strongest business connections.

Choose your mood

From lively bars and live music to quieter lounges and laid-back corners, Festival Square creates multiple environments for every networking style.

Part of the networking experience

More than a networking space, Festival Square adds atmosphere and a lively social buzz that keeps the venue feeling alive throughout the day and evening.

Location

Festival Square sits directly beside the main SBC Summit entrance, making it one of the first spaces attendees experience as they arrive and move through registration into the venue, and one of the last they pass through as they leave, helping bookend the overall SBC Summit experience.

View Floor Plan

Opening Hours

Designed to extend the Summit experience into the evening, Festival Square remains open for after-hours networking, socialising, and live entertainment. Open until 20:00 Tuesday & Wednesday Open until 17:00 Thursday

Access

Festival Square is open to all SBC Summit attendees, regardless of ticket type. Meet, network, and enjoy the experience.

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Pair Festival Square with the Food Festival

Dozens of food trucks

Flavours from around the world

Live music

Fast access across the venue

GET YOUR PASS EXPLORE FOOD FESTIVAL

Frequently Asked Questions

What is the Festival Square?

The Festival Square is a dedicated social and networking space at SBC Summit featuring bars, lounges, live music, entertainment, and relaxed seating areas designed for both informal meetings during the day and after-hours networking.

When is it open?

The Festival Square is open throughout SBC Summit, with extended evening opening hours on Tuesday and Wednesday until 20:00, and until 17:00 on Thursday.

What bars are available?

The Festival Square features the Beer Garden, Cocktail Bar, Piano Bar, Wine Bar, and Shisha Bar & Lounge.

Is there live music?

Yes. Live music and entertainment are part of the Festival Square atmosphere throughout the event, subject to final programming.

Can I use it for meetings?

Yes. The Festival Square is designed for informal meetings, relaxed networking, casual catch-ups, and conversations away from the exhibition floor.

Do I need a specific pass?

No. Access to the Festival Square is included for all SBC Summit attendees, regardless of ticket type.

Is there food available nearby?

Yes. There are multiple Food Festival areas located throughout the venue, giving attendees easy access to social dining spaces, whether they’re after a quick bite, something more substantial, or their favourite vegan dish. More on the Food Festival here.

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