FESTIVAL SQUARE
THE SOCIAL HEART OF SBC SUMMIT
The Festival Square Experience
Relaxed networking with a festival atomosphere
Beer Garden
A dedicated beer spot serving up a classic outdoor drinking experience.
Beer Garden
  • Open Air, Social, Groups
Open-air networking, served with a festival atmosphere
The Beer Garden is there whenever you need a change of pace. Step outside the expo floor, grab a beer from the selection on offer and swap the buzz of the halls for a more relaxed, social setting that makes conversations feel easier. Whether it’s a quick breather between meetings, a more informal place to catch up, or somewhere to keep the day going once the expo closes, this is where business starts to feel a lot less formal.
Best For
Team catch-ups, group conversations and spontaneous introductions.
What to Expect
A selection of beers · Open-air seating · Festival atmosphere · Networking beyond expo hours
Menu
A rotating selection of lagers, IPAs, pale ales, wheat beers and alcohol-free options
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Looking for something quieter? Try the Wine Bar
Piano Bar
A music-led bar experience centred around the piano and live entertainment.
Piano Bar
  • MUSIC, DRINKS, CONVERSATION
Where good conversation meets the music.
Take a seat, order a drink and let the soundtrack do some of the work. The Piano Bar brings music into the Festival Square experience, giving you a place to step away from the expo floor and catch up in a setting that feels far removed from another meeting room. Drop in for a break between sessions, bring a contact for a drink or stay on as the conversations continue beyond expo hours.
Best For
One-to-one catch-ups, smaller groups and taking a break from the show floor.
What to Expect
Music · Bar service · Comfortable seating · Networking beyond expo hours
Menu
Beer · Wine · Spirits · Soft drinks · Alcohol-free options
View on Map
Looking for something livelier? Try the Beer Garden
Cocktail Bar
A dedicated cocktail stop for mixed drinks and bar favourites.
Cocktail Bar
  • COCKTAILS, SOCIAL, AFTER-HOURS
Your next connection, shaken or stirred.
Trade the exhibition halls for the bar and catch up over something mixed, poured and served with a little more flair. The Cocktail Bar brings a proper bar experience into Festival Square, whether you’re stopping by between meetings, turning a quick introduction into a longer conversation or getting the group together once the expo closes.
Best For
Drinks between meetings, new introductions, group catch-ups and post-expo networking.
What to Expect
Cocktails · Bar seating · Social networking · Networking beyond expo hours
Menu
Classic cocktails · Signature serves · Spirits & mixers · Mocktails · Soft drinks
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Prefer a glass of wine? Head to the Wine Bar
Wine Bar
A wine-focused space for enjoying a glass between meetings.
Wine Bar
  • WINE, CONVERSATION, CATCH-UPS
Sponsored By
Some conversations are better over a glass of wine.
Step away from the pace of the expo floor and give the conversation a little more room. The Wine Bar brings a dedicated wine experience to Festival Square, with a selection of wines to enjoy while you catch up with an industry contact, take a break between meetings or finally have that conversation you’ve been trying to fit into the day. And when the expo closes, there’s no need to rush off. Grab another glass and keep talking.
Best For
One-to-one catch-ups, longer conversations and post-expo drinks.
What to Expect
A selection of wines · Comfortable seating · Informal meetings · Networking beyond expo hours
Menu
Red wine · White wine · Rosé · Sparkling wine · Alcohol-free options
View on Map
Looking for something livelier? Try the Cocktail Bar
Shisha Bar & Lounge
A dedicated shisha experience with lounge-style seating.
Shisha Bar & Lounge
  • SHISHA, LOUNGE, SOCIAL
Take a seat. Stay a little longer.
Not every conversation needs to happen standing up on a busy expo floor. The Shisha Bar & Lounge gives you somewhere to settle in, order a shisha and spend a little more time with the people you came to SBC Summit to meet. Drop by when you need a break, use it for a more informal catch-up or make it part of your plans once the expo closes and Festival Square keeps going.
Best For
Longer catch-ups, small groups, breaks between meetings and after-hours networking.
What to Expect
Shisha · Lounge seating · Table service · Networking beyond expo hours
Menu
A selection of shisha flavours · Soft drinks
View on Map
Ready for a drink? Head to the Cocktail Bar
Why Festival Square Works
Business connections do not end on the show floor.
Stay in the flow
Stay connected with attendees onsite instead of losing conversations once the show floor shuts down.
A more relaxed way to connect
Festival Square is designed for spontaneous meetings, casual catch-ups, and conversations that often lead to the strongest business connections.
Choose your mood
From lively bars and live music to quieter lounges and laid-back corners, Festival Square creates multiple environments for every networking style.
Part of the networking experience
More than a networking space, Festival Square adds atmosphere and a lively social buzz that keeps the venue feeling alive throughout the day and evening.
The Good to Know
Location
Festival Square sits directly beside the main SBC Summit entrance, making it one of the first spaces attendees experience as they arrive and move through registration into the venue, and one of the last they pass through as they leave, helping bookend the overall SBC Summit experience.
View Floor Plan
Opening Hours
Designed to extend the Summit experience into the evening, Festival Square remains open for after-hours networking, socialising, and live entertainment.
Open until 20:00 Tuesday & Wednesday
Open until 17:00 Thursday
Access
Festival Square is open to all SBC Summit attendees, regardless of ticket type. Meet, network, and enjoy the experience.
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Explore
Food Festival
Dozens of food trucks
Flavours from around the world
Live music
Fast access across the venue
Frequently Asked Questions

What is the Festival Square?

The Festival Square is a dedicated social and networking space at SBC Summit featuring bars, lounges, live music, entertainment, and relaxed seating areas designed for both informal meetings during the day and after-hours networking.

When is it open?

The Festival Square is open throughout SBC Summit, with extended evening opening hours on Tuesday and Wednesday until 20:00, and until 17:00 on Thursday.

What bars are available?

The Festival Square features the Beer Garden, Cocktail Bar, Piano Bar, Wine Bar, and Shisha Bar & Lounge.

Is there live music?

Yes. Live music and entertainment are part of the Festival Square atmosphere throughout the event, subject to final programming.

Can I use it for meetings?

Yes. The Festival Square is designed for informal meetings, relaxed networking, casual catch-ups, and conversations away from the exhibition floor.

Do I need a specific pass?

No. Access to the Festival Square is included for all SBC Summit attendees, regardless of ticket type.

Is there food available nearby?

Yes. There are multiple Food Festival areas located throughout the venue, giving attendees easy access to social dining spaces, whether they’re after a quick bite, something more substantial, or their favourite vegan dish. More on the Food Festival here.
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