Gamification Academy
Tuesday, 29 September 2026
13:30 - 17:00
Sala Tejo, MEO Arena
Gamification has become one of the most powerful tools for driving engagement, loyalty and long-term player value. As the industry looks to create more engaging experiences while meeting evolving regulatory expectations, understanding what works, what doesn’t, and where the boundaries lie has never been more important.
By attending, you’ll be able to:
- Design more engaging player experiences using proven gamification mechanics, progression systems and reward structures.
- Understand how leading industries, from video gaming to consumer technology, use gamification to influence behaviour, increase loyalty and build stronger customer relationships.
- Evaluate the ethical and regulatory considerations surrounding gamification, balancing engagement objectives with player protection responsibilities.
- Identify how mechanics such as battle passes, missions, achievements and seasonal content can be adapted for betting and gaming environments.
- Develop player engagement strategies tailored to different player types, motivations and risk profiles, creating experiences that are both effective and sustainable.
Sessions
Keynote
Tuesday, 29 Sept.
1:30-14:00
Gamification 2026 Update: What’s Now and What’s Next?
TBD
Panel
Tuesday, 29 Sept.
14:00-14:45
Engage or Exploit? The Ethics of Modern Gamification
Gamification can drive engagement, but where does innovation cross into manipulation? As regulators scrutinise player protection, this panel explores how operators can balance behavioural design, retention strategy and ethical responsibility in a more regulated future.
Presentation
Tuesday, 29 Sept.
14:45-15:15
What Gambling Can Learn from Other Industries
A presentation from an expert outside the gambling industry, exploring how other sectors use gamification to drive engagement, loyalty and customer value.
Case Study
Tuesday, 29 Sept.
15:45-16:10
Battle Pass Betting: What Betting Can Learn from Video Games?
Battle passes, seasonal mechanics and mission-based engagement have transformed mainstream gaming. This case study explores how these models are being adapted for gambling, how they drive retention, and what operators must consider to make them commercially effective.
Workshop
Tuesday, 29 Sept.
16:10-17:00
Know Your Player: Using Gamification to Drive Safer Engagement
Not all players engage in the same way, and effective player protection requires more than a one-size-fits-all approach. This interactive workshop explores how operators can identify different player types and tailor engagement strategies to match behaviours, motivations and risk profiles.
Education+ Upgrade
Only from
€249
Choose one:
Tech Academy
Tech Academy
- AI
- Web3
- Marketing
- Gamification
Masterclass
- Sports Betting
- Electronic Gaming
- Marketing
Simply email [email protected] with: your first and last name, company name, the SBC Summit pass you’ve already purchased and the chosen session. We’ll then send you a payment link to secure your Education+ Upgrade.