Everyone Wants a Piece of Latin America. Here's Why SBC Summit Is the Place to Start The next major growth opportunity in global gaming isn't a single market. It's an entire region. Across Latin America, newly regulated markets, rising digital adoption, and increasing consumer demand are creating significant opportunities for operators, suppliers, affiliates, and investors. From Brazil's landmark regulation to the continued growth of Peru, Mexico, Colombia, Argentina, and beyond, the region has become one of the industry's biggest strategic priorities. But succeeding in Latin America means understanding that there is no single regional playbook. Each market operates under different regulations, consumer behaviours, political realities, and commercial conditions, making local knowledge essential for long-term success. That’s why SBC Summit 2026 will help delegates explore Latin America from every angle, combining dedicated conference content, regional networking opportunities, and a show floor featuring many of the region's biggest players and growing brands. Whether you're entering Latin America or growing an established presence, this guide explores how SBC Summit helps you understand the region, and build the right relationships to unlock commercial opportunities. Understanding Latin America’s Markets Through Our Conference Agenda The same characteristics that make Latin America one of gaming's most exciting growth regions also make it one of the most challenging to navigate. Rather than treating Latin America as a single market, SBC Summit's agenda focuses on the region's most important jurisdictions, including Brazil, Peru, Mexico, Colombia, and Argentina, helping delegates understand the distinct opportunities and challenges shaping each. On Thursday, 1 October, SBC Summit’s Global & Emerging Markets Stage will be dedicated entirely to Latin America, with a full-day track bringing together the operators, regulators, suppliers, and affiliates closest to the changes shaping the region’s most important markets. Highlights from the agenda include: Understanding the Region LatAm Leaders: Strategy, Scale and Survival | 11:00 - 11:40 This panel explores where the greatest growth opportunities in Latin America lie and how changing regulations, shifting investment priorities, and market maturity are influencing expansion strategies across the region Panellists: Juana Bischoff (Head of LATAM, ODDIN) Zeno Ossko (CEO, BetWarrior) Anton Rublievskyi (CEO & Partner, GROWE) Julio Cesar Tamayo (CEO, WPlay) Most valuable for: C-suite executives Business development teams Strategy and market entry professionals Investors and corporate development teams LatAm’s Next Moves: Certainty, Chaos and Quiet Winners | 15:00 - 15:40 This panel will examine the emerging markets of Chile, Paraguay, and Ecuador, helping delegates understand which jurisdictions are creating the strongest conditions for long-term investment and growth. Confirmed Panellists: Iliana Pineda (Chief Compliance Officer, WPlay) Most valuable for: Strategy teams Investors Business development professionals Market expansion teams Brazil Brazil Unfiltered: What Leaders Actually Think | 12:00 - 12:40 Nearly two years on from regulation, how are operators adapting to the realities of Brazil's regulated market? This panel explores how businesses are responding to rising taxes, localisation requirements, and political pressures while identifying the strategies that drive sustainable growth. Panellists: Hugo Baungartner (CBO, Esportes Gaming Brasil) Thomas Carvalhaes (Founding Member and Council Member, ABRAJOGO) João Gerçossimo (CEO, Estrelabet) Jordi Sendra (CEO, Alea) Most valuable for: Country managers Regulatory and compliance teams Commercial directors Operators active in or entering Brazil Peru Peru’s Big Shift: Compliance Tightening, Growth Exploding | 13:40-14:20 | Global & Emerging Markets Stage Can Peru maintain its rapid growth while tightening regulation? This panel explores how operators are balancing stronger compliance requirements with continued commercial expansion, helping delegates understand what it takes to scale successfully in one of Latin America's fastest-growing regulated markets. Panellists: Gonzalo Pérez (CEO, Apuesta Total) Gonzalo Rosell (CEO, La Tinka) Most valuable for: Compliance professionals Legal and regulatory teams Operations leaders Operators and suppliers targeting Peru Mexico Mexico Reloaded: The Market on the Edge of a Major Reset | 14:20 - 15:00 | Global & Emerging Markets Stage How will Mexico's evolving regulatory landscape reshape the market? This panel explores the commercial and operational challenges facing operators, helping delegates understand what the proposed reforms could mean for future growth. Most valuable for: Regulatory affairs teams Legal professionals C-suite executives Businesses assessing market entry or expansion in Mexico Build Relationships with the Regulators and the People Shaping the Region Understanding Latin America is not just about listening to conference sessions. It is also about speaking directly with the people operating in the region. That is why SBC Summit's revamped daytime networking programme has been designed to help delegates build more valuable regional connections, whether they are looking to meet regulators, operators, affiliates, suppliers, investors, or local market experts. LATAM & Brazil Regulatory Gaming Cocktail Hour For delegates focused on Latin America, the LATAM & Brazil Regulatory Gaming Cocktail Hour will provide an informal setting to discuss the latest regulatory developments with representatives from Brazil, Mexico, Colombia, Argentina, and Peru. Part of SBC Summit's new Regulatory Gaming Meetups, the session will give attendees the opportunity to compare experiences with businesses already active across the region, ask questions about market-specific challenges, and build relationships with the people shaping Latin America's future. The session will be hosted by a leading regional regulator, who will help facilitate discussion, encourage introductions, and connect delegates with the people most relevant to their business. SBC Connect Meets Delegates can also use SBC Connect Meets to arrange meetings with Latin America-focused operators, suppliers, affiliates, regulators, and investors before arriving in Lisbon. Through the SBC Connect app, attendees can search by company, exchange messages, arrange meetings in advance, and schedule conversations in the dedicated SBC Connect Lounge (F741 on the floor plan), helping them turn regional interest into meaningful business conversations. Together, these networking opportunities give delegates a more direct route to the people, insight, and partnerships needed to succeed across Latin America's fast-moving gaming markets. Connect with Companies Active Across Latin America on the Show Floor Navigating the show floor is another effective way to explore Latin America’s gaming ecosystem, with a mix of regional specialists and global suppliers relevant to businesses operating in or looking to enter the region. Across SBC Summit’s exhibition floor, delegates will be able to meet operators, affiliate programmes, sportsbook providers, platform suppliers, payments companies, and technology businesses with strong relevance to Latin America. Companies worth meeting include: Operators and affiliate programmes Betsson Group Affiliates (F717) Kaizen Gaming (C231) Novibet (F316) RioAff (F536) Stake (F416) Sportsbook, platform, and technology suppliers Altenar (C311) BetConstruct (C211) Digitain (C218) Evolution (B721) GR8 Tech (C416) Oddin.gg (C321) Pragmatic Play (C401) SOFTSWISS (B501) Sportingtech Lounge (B841) Sportradar (C431) Payments and fintech Big Idea (E316) Eron International (E220) Kushki (E416) Monnet Payments (E619) PayFuture (E311) PayRetailers (E616) Pronto Paga (E223) Trustly (E611) Together, this mix of regional specialists and global suppliers gives delegates the chance to move from market insight to practical conversations, whether they are looking for payment partners, platform providers, sportsbook technology, casino content, affiliate opportunities, or media connections relevant to Latin America. To familiarise yourself with the entire floor plan, click here. Final Thoughts Latin America is not a single market, and businesses looking to succeed in the region need more than a surface-level understanding of where opportunities are emerging. For those already active in the region, or those planning their next move, SBC Summit offers a direct route to the people and companies shaping Latin America’s gaming landscape. Through a dedicated Latin America conference track, regional regulatory networking, SBC Connect Meets, and access to relevant operators, suppliers, affiliates, and payments providers on the show floor, delegates can build the insight and relationships needed to make better business decisions. Secure Your Ticket Want access to the Latin American market? Secure your pass below. VIP Pass (€999) - Full access to the show floor, conference sessions, all networking events and complimentary food from our Food Festival Business Pass (€799) - Full access to the show floor, conference sessions, and the INFINITY Party. Food Festival and Opening Party entry not included. Networking Pass (€599) - Full access to the show floor and daytime networking features. Conference not included. Conference Pass (€599) - Access to the show floor and conference sessions. Daytime and evening networking features not included.

Everyone Wants a Piece of Latin America. Here’s Why SBC Summit Is the Place to Start.

The next major growth opportunity in global gaming isn’t a single market. It’s an entire region.

Across Latin America, newly regulated markets, rising digital adoption, and increasing consumer demand are creating significant opportunities for operators, suppliers, affiliates, and investors. From Brazil’s landmark regulation to the continued growth of Peru, Mexico, Colombia, Argentina, and beyond, the region has become one of the industry’s biggest strategic priorities.

But succeeding in Latin America means understanding that there is no single regional playbook. 

Each market operates under different regulations, consumer behaviours, political realities, and commercial conditions, making local knowledge essential for long-term success.

That’s why SBC Summit 2026 will help delegates explore Latin America from every angle, combining dedicated conference content, regional networking opportunities, and a show floor featuring many of the region’s biggest players and growing brands.

Whether you’re entering Latin America or growing an established presence, this guide explores how SBC Summit helps you understand the region, and build the right relationships to unlock commercial opportunities.

Understanding Latin America’s Markets Through Our Conference Agenda

The same characteristics that make Latin America one of gaming’s most exciting growth regions also make it one of the most challenging to navigate.

Rather than treating Latin America as a single market, SBC Summit’s agenda focuses on the region’s most important jurisdictions, including Brazil, Peru, Mexico, Colombia, and Argentina, helping delegates understand the distinct opportunities and challenges shaping each.

On Thursday, 1 October, SBC Summit’s Global & Emerging Markets Stage will be dedicated entirely to Latin America, with a full-day track bringing together the operators, regulators, suppliers, and affiliates closest to the changes shaping the region’s most important markets.

Highlights from the agenda include:

Understanding the Region

LatAm Leaders: Strategy, Scale and Survival | 11:00 – 11:40 

This panel explores where the greatest growth opportunities in Latin America lie and how changing regulations, shifting investment priorities, and market maturity are influencing expansion strategies across the region

Panellists:

  • Juana Bischoff (Head of LATAM, ODDIN)
  • Zeno Ossko (CEO, BetWarrior)
  • Anton Rublievskyi (CEO & Partner, GROWE)
  • Julio Cesar Tamayo (CEO, WPlay)

Most valuable for:

  • C-suite executives
  • Business development teams
  • Strategy and market entry professionals
  • Investors and corporate development teams

LatAm’s Next Moves: Certainty, Chaos and Quiet Winners | 15:00 – 15:40

This panel will examine the emerging markets of Chile, Paraguay, and Ecuador, helping delegates understand which jurisdictions are creating the strongest conditions for long-term investment and growth.

Confirmed Panellists:

  • Iliana Pineda (Chief Compliance Officer, WPlay)

Most valuable for:

  • Strategy teams
  • Investors
  • Business development professionals
  • Market expansion teams

Brazil

Brazil Unfiltered: What Leaders Actually Think | 12:00 – 12:40

Nearly two years on from regulation, how are operators adapting to the realities of Brazil’s regulated market? This panel explores how businesses are responding to rising taxes, localisation requirements, and political pressures while identifying the strategies that drive sustainable growth.

Panellists:

  • Hugo Baungartner (CBO, Esportes Gaming Brasil)
  • Thomas Carvalhaes (Founding Member and Council Member, ABRAJOGO)
  • João Gerçossimo (CEO, Estrelabet)
  • Jordi Sendra (CEO, Alea)

Most valuable for:

  • Country managers
  • Regulatory and compliance teams
  • Commercial directors
  • Operators active in or entering Brazil

Peru

Peru’s Big Shift: Compliance Tightening, Growth Exploding | 13:40-14:20 | Global & Emerging Markets Stage

Can Peru maintain its rapid growth while tightening regulation? This panel explores how operators are balancing stronger compliance requirements with continued commercial expansion, helping delegates understand what it takes to scale successfully in one of Latin America’s fastest-growing regulated markets.

Panellists:

  • Gonzalo Pérez (CEO, Apuesta Total)
  • Gonzalo Rosell (CEO, La Tinka)

Most valuable for:

  • Compliance professionals
  • Legal and regulatory teams
  • Operations leaders
  • Operators and suppliers targeting Peru

Mexico

Mexico Reloaded: The Market on the Edge of a Major Reset | 14:20 – 15:00 | Global & Emerging Markets Stage

How will Mexico’s evolving regulatory landscape reshape the market? This panel explores the commercial and operational challenges facing operators, helping delegates understand what the proposed reforms could mean for future growth.

Most valuable for:

  • Regulatory affairs teams
  • Legal professionals
  • C-suite executives
  • Businesses assessing market entry or expansion in Mexico

Build Relationships with the Regulators and the People Shaping the Region

Understanding Latin America is not just about listening to conference sessions. It is also about speaking directly with the people operating in the region.

That is why SBC Summit’s revamped daytime networking programme has been designed to help delegates build more valuable regional connections, whether they are looking to meet regulators, operators, affiliates, suppliers, investors, or local market experts.

LATAM & Brazil Regulatory Gaming Cocktail Hour

For delegates focused on Latin America, the LATAM & Brazil Regulatory Gaming Cocktail Hour will provide an informal setting to discuss the latest regulatory developments with representatives from Brazil, Mexico, Colombia, Argentina, and Peru.

Part of SBC Summit’s new Regulatory Gaming Meetups, the session will give attendees the opportunity to compare experiences with businesses already active across the region, ask questions about market-specific challenges, and build relationships with the people shaping Latin America’s future.

The session will be hosted by a leading regional regulator, who will help facilitate discussion, encourage introductions, and connect delegates with the people most relevant to their business.

SBC Connect Meets

Delegates can also use SBC Connect Meets to arrange meetings with Latin America-focused operators, suppliers, affiliates, regulators, and investors before arriving in Lisbon.

Through the SBC Connect app, attendees can search by company, exchange messages, arrange meetings in advance, and schedule conversations in the dedicated SBC Connect Lounge (F741 on the floor plan), helping them turn regional interest into meaningful business conversations.

Together, these networking opportunities give delegates a more direct route to the people, insight, and partnerships needed to succeed across Latin America’s fast-moving gaming markets.

Connect with Companies Active Across Latin America on the Show Floor

Navigating the show floor is another effective way to explore Latin America’s gaming ecosystem, with a mix of regional specialists and global suppliers relevant to businesses operating in or looking to enter the region.

Across SBC Summit’s exhibition floor, delegates will be able to meet operators, affiliate programmes, sportsbook providers, platform suppliers, payments companies, and technology businesses with strong relevance to Latin America.

Companies worth meeting include:

Operators and affiliate programmes

  • Betsson Group Affiliates (F717)
  • Kaizen Gaming (C231)
  • Novibet (F316)
  • RioAff (F536)
  • Stake (F416)

Sportsbook, platform, and technology suppliers

  • Altenar (C311)
  • BetConstruct (C211)
  • Digitain (C218)
  • Evolution (B721)
  • GR8 Tech (C416)
  • Oddin.gg (C321)
  • Pragmatic Play (C401)
  • SOFTSWISS (B501)
  • Sportingtech Lounge (B841)
  • Sportradar (C431)

Payments and fintech

  • Big Idea (E316)
  • Eron International (E220)
  • Kushki (E416)
  • Monnet Payments (E619)
  • PayFuture (E311)
  • PayRetailers (E616)
  • Pronto Paga (E223)
  • Trustly (E611)

Together, this mix of regional specialists and global suppliers gives delegates the chance to move from market insight to practical conversations, whether they are looking for payment partners, platform providers, sportsbook technology, casino content, affiliate opportunities, or media connections relevant to Latin America.

To familiarise yourself with the entire floor plan, click here

Final Thoughts

Latin America is not a single market, and businesses looking to succeed in the region need more than a surface-level understanding of where opportunities are emerging.

For those already active in the region, or those planning their next move, SBC Summit offers a direct route to the people and companies shaping Latin America’s gaming landscape. Through a dedicated Latin America conference track, regional regulatory networking, SBC Connect Meets, and access to relevant operators, suppliers, affiliates, and payments providers on the show floor, delegates can build the insight and relationships needed to make better business decisions.

Secure Your Ticket

Want access to the Latin American market? Secure your pass below.

VIP Pass (€999) – Full access to the show floor, conference sessions, all networking events and complimentary food from our Food Festival

Business Pass (€799) – Full access to the show floor, conference sessions, and the INFINITY Party. Food Festival and Opening Party entry not included.

Networking Pass (€599) – Full access to the show floor and daytime networking features. Conference not included. 

Conference Pass  (€599) – Access to the show floor and conference sessions. Daytime and evening networking features not included.

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