SBC Summit 2026 - Leadership in Sports Business

Leadership in Sports Business

SBC Summit 2026 to Host Landmark Leadership Keynote Featuring Sports Business Titans: Michael Jordan, Carsten Koerl, Jason Robins

SBC Summit 2026 is hosting one of the most high-profile keynote sessions ever staged in Europe by bringing together three of the most influential figures in global sports business:

Michael Jordan – Basketball icon, investor and philanthropist
Carsten Koerl – Founder and CEO, Sportradar
Jason Robins – Co-Founder and CEO, DraftKings

The headline keynote, titled “Leadership in Sports Business”, will take place on Tuesday 29 September on the first day of SBC Summit 2026 in Lisbon and will explore the evolution of sports, technology, media, data and fan engagement through the perspective of three leaders who have helped shape the modern sports ecosystem.

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Leadership Themes

The session will also explore broader leadership themes, including building global businesses at scale, decision-making under pressure, and how leaders navigate change across fast-moving sports and technology markets.

Event Details

The Leadership in Sports Business keynote will take place on Tuesday, 29 September 2026, from 11:30 to 12:30 on the Super Stage at the MEO Arena. SBC Summit 2026 is taking place in Lisbon and is expected to welcome over 40,000 industry professionals from across sports, betting, gaming, payments, marketing, affiliation, technology and media.

Access & Tickets

We highly recommend that you get your tickets booked ASAP to ensure you get a chance to experience Michael Jordan, Carsten Koerl and Jason Robins on stage. Tickets will sell out for this event. If you’re attending specifically for the Super Stage, you can choose between two dedicated ticket options. The Super Stage Pass (€199) includes standard seating (limited to 2,000 seats) for the Leadership in Sports Business keynote, access to every Super Stage session, and entry to the exhibition floor. For the ultimate experience, the Super Stage Golden Circle Pass (€499) offers one of just 500 premium Golden Circle seats for the keynote and all Super Stage sessions, along with access to the exhibition floor AND the INFINITY Lisbon closing party featuring Tiësto and Blasterjaxx. Alternatively, a Conference Pass, Business Pass, or VIP Pass also grant access to the keynote.

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Super Stage

The star of the show. A stage not to be missed. We’ve hosted icons like Gary Vaynerchuk, Oleksandr Usyk, and Tony Hawk, and this year, even more exciting names are coming. Add top CEOs from our industry, and you get unfiltered, candid conversations from the very best.

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Operator, affiliate, or regulator?

Good news. You may qualify for a complimentary pass by completing a short application form. In most cases, successful applicants receive a pass that includes access to the Leadership in Sports Business keynote, along with all other sessions taking place on the Super Stage. Our Relationship Team reviews all submissions and allocates passes within 3–5 working days.

Apply for Operator Pass Apply for free Affiliate Pass Apply for free Regulator Pass

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