Masterclasses
Hands-on training focused on core mechanics of gaming operations.
Designed for betting and iGaming industry professionals, these sessions equip you with the tools to optimise pricing, manage risk, refine product strategy, and drive long-term profitability for your business.
Explore the masterclasses:
- Sportsbook Trading Masterclass: A series of hands-on, interactive masterclasses covering everything from the fundamentals of the sports betting industry to advanced odds making and predictive modelling. Real-world knowledge, techniques and tools that attendees can apply immediately. Trainer: Jonathan Smith
- Electronic Gaming Masterclass: Understand who your players really are and how they experience slot games. Explore the behavioural differences between land-based, hybrid and online-first players, learn how to calculate Expected Session Volatility, and gain practical insights to create more engaging player experiences. Trainer: Lucien Wijsman.
- Responsible Gaming Marketing Masterclass: Learn how to integrate responsible gaming into your marketing strategy to build a more sustainable business and a better customer experience. Discover how effective communication, customer education and proactive monitoring can help you identify risk earlier, support players more effectively and foster long-term customer relationships that benefit both your audience and your business. Trainer: Arjan Korstjens.
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