As part of the very rich and varied offering of content at the SBC Summit, the event puts a specific focus on both practical learning and skill-ups with focused Masterclasses for operator professionals as well as market specific information and networking with the addition of the Global Markets Lounge
As part of the very rich and varied offering of content at the SBC Summit, the event puts a specific focus on both practical learning and skill-ups with focused Masterclasses for operator professionals as well as market specific information and networking with the addition of the Global Markets Lounge
Operator Masterclasses
Operator Masterclasses
SBC Summit will provide an exclusive programme of Masterclasses designed to provide in-depth knowledge and practical skills in the key areas: Sports Betting and Casino Gaming. Over the three days of the Summit, attendees will have the opportunity to learn from leading industry experts, gaining valuable insights that typically would cost over €1000 per participant.
SBC Summit will provide an exclusive programme of Masterclasses designed to provide in-depth knowledge and practical skills in the key areas: Sports Betting and Casino Gaming. Over the three days of the Summit, attendees will have the opportunity to learn from leading industry experts, gaining valuable insights that typically would cost over €1000 per participant.
The Operator Masterclasses are all hosted in the Academy & Live Training area (C192 – situated between Halls 3 & 4)
The Operator Masterclasses are all hosted in the Academy & Live Training area (C192 – situated between Halls 3 & 4)
Upon completion, participants will receive certification to recognise their new expertise
Upon completion, participants will receive certification to recognise their new expertise
- Sportsbook Training Services Sessions
- Casino Masterclasses
- Counterterrorism, Crisis Response & Cybersecurity Masterclass
Sports Betting Masterclasses - Odds Compiling & Sports Modelling Techniques
Description: An exclusive Sports Betting Masterclass focused on Trading the skill of odds compiling. This Masterclass offers a unique opportunity for SBC Summit attendees to learn the fundamentals of sports betting and the mathematics driving the operations.
Jonathan Smith
Founder Sportsbook Training Services
10:30 - 12:00
Sportsbook Masterclass: Introduction to Odds Compiling
Explore where prices come from in principle and practice. Understand how data suppliers create odds and what you're purchasing from them. Understand the core principles of odds compiling, including the mathematical theories and statistical models that underpin the process Learn how to accurately calculate and set odds that reflect the true probability of various outcomes.
Jonathan Smith
Founder Sportsbook Training Services
10:30 - 12:00
Sportsbook Masterclass: Practical Demonstration - English Premier League Match
Learn how to price up a football match (eg a English Premier League Match) Core market creation Create bookings and corner markets. Understand how these markets feed into BetBuilders.
Jonathan Smith
Founder Sportsbook Training Services
Masterclasses Registration
Masterclasses Registration
Casino Masterclasses - Understanding Electronic Gaming Management
A three-session workshop, giving delegates a better understanding of the basic principles behind a good Electronic Gaming floor. That includes understanding different player profiles (and their expectations), and based on this understanding, how to implement a Pricing & Product strategy. Sessions are executed by Lucien (Lucas) Wijsman, best known for his role at The Slot Academy (now the Electronic Gaming Academy) and for having advised many Land-Based Casino Operators across Europe (and other parts of the world).
Lucien (Lucas) Wijsman
Trainer Electronic Gaming Academy
13:00 - 14:30
Electronic Gaming Player Expectations and Motivations: Identifying and Categorising Casino Visitor Profiles
The basis for all marketing strategies; knowing your customers’ expectations and motivations. THE Gaming Customer does not exist. Understanding the different expectations and motivations of the various Casino Visitor Profiles helps when defining the Product-mix & Price-setting.
Lucien Wijsman
Trainer Electronic Gaming Academy
12:00 - 13:30
What does it Cost and what does it Do? Price setting on Electronic Gaming Products
Minimum and Maximum Bet settings on slot machines greatly impact the earning power of Electronic Gaming Products. In configuring these parameters Operators should also take financial exposure and other aspects into consideration. This session takes the expectations of the Various Player Profiles introduced in session 1 into account.
Lucien Wijsman
Trainer Electronic Gaming Academy
10:30 - 12:00
Game Configuration and Game Concepts of Electronic Gaming Products.
Different types of players are attracted to different types of Game Concepts. Understanding what makes games attractive for certain player categories is key to the Electronic Gaming Operation`s success and greatly impacts the bottom line of the Electronic Gaming Product. This session dives into the impact of RTP, Game Duration and -very important- Volatility. This session takes the expectations of the Various Player Profiles introduced in session 1 into account.
Lucien Wijsman
Trainer Electronic Gaming Academy
Masterclasses Registration
Masterclasses Registration
Counterterrorism, Crisis Response & Cybersecurity Masterclass
A three-session masterclass on counter-terrorism, crisis response and cybersecurity, protecting companies in the gaming industry from nefarious actors. Attendees will engage in simulated emergencies, learn how to protect their digital economy from danger and combat cyber attacks. Sessions are executed by Noel G. Whelan. Noel has a 30-year career in both military and counter-terrorism environments; and working with a broad range of clients. Noel has a Masters of Arts Degree in counter-terrorism and security from Leeds University, England.
Noel Whelan
Director of Training & Education NGW Inform
15:00 - 16:00
Counterterrorism, Crisis Response & Cybersecurity Masterclass: Surviving the Corporate Red 10, a simulated experience
Engage in simulated emergencies, and work in teams to solve the presented challenge. Attendees of this workshop will get a first hand experience of the exhilarating intensity of crisis. They will develop much-needed leadership skills & problem-solving abilities to better handle internal crises which may one day face the company. Key takeaways: *Strategy creation *Crisis response methods *Leadership methods *Advanced Public Speaking techniques * How to establish an emergency chain of command
Noel Whelan
Director of Training & Education NGW Inform
14:30 - 15:30
Become a deterrent against terrorism & money laundering
Non-state actors are ever changing their means of raising funds for their activities. The digital economy is a prime target for exploitation. Join this session to better understand why the digital economy is at risk, who presents the danger and how to solve the crisis. Key takeaways: *What are the risks *How to spot internal vulnerable points *What are the current solutions *How to create tailored strategies that better support your company
Noel Whelan
Director of Training & Education NGW Inform
12:30 - 13:30
Counterterrorism Crisis Response & Cybersecurity: Avoiding the Victim State
By defending yourself and your company against cyber attacks. To take down a company it only takes 2 minutes, Cyber attacks can hold data and finance at ransom, take down company infrastructure, infringe corporate reputation and worst of all create instability and fear in the lives of those employed by the victim company. This interactive session will delve into why & which companies are at high risk of cyber attacks as well as deliver the key solutions to combat a cyber attack. Key takeaways: *What are the risks *How to spot internal vulnerable points *What are the current solutions *How to create tailored strategies that better support your company
Noel Whelan
Director of Training & Education NGW Inform
Masterclasses Registration
Masterclasses Registration
Global Markets Lounge
Global Markets Lounge
The Global Markets Lounge at SBC Summit provides a meeting place where suppliers, operators, affiliates, regulators and other involved stakeholders can exchange market insights, connect with other interested parties and learn from subject matter experts about the most important casino and sports betting markets in the world.
The Global Markets Lounge at SBC Summit provides a meeting place where suppliers, operators, affiliates, regulators and other involved stakeholders can exchange market insights, connect with other interested parties and learn from subject matter experts about the most important casino and sports betting markets in the world.
The lounge is a mix of social gatherings, market insight presentations and a retreat for the regulator peer group. The lounge has 3 distinctive areas including a bar, a social meeting area, a pop up stage for market presentations and exclusive lounge area open to regulators and regulator associations.
The lounge is a mix of social gatherings, market insight presentations and a retreat for the regulator peer group. The lounge has 3 distinctive areas including a bar, a social meeting area, a pop up stage for market presentations and exclusive lounge area open to regulators and regulator associations.
The Global Markets Lounge Meetups are all hosted in the Global Markets Lounge (C202 – situated between Halls 3 & 4).
The Global Markets Lounge Meetups are all hosted in the Global Markets Lounge (C202 – situated between Halls 3 & 4).
Global Markets Lounge Meetups
Global Markets Lounge Meetups
14:00 - 15:30
Mexico Market Meetup
In the wake of electoral change in 2024, how is the thriving Mexican market preparing for new political challenges - and opportunities? The Secretariat of the Interior had established regulatory change as a priority but so far has yet to offer any recommendations. Operators must therefore strategize for multiple scenarios - from liberalization to prohibition. Hear from a local market expert before mixing with other delegates established or entering the Mexican market.
Dr Miguel Ángel Ochoa Sánchez
President AIEJA
15:30 - 16:30
Africa
With an increasingly tech-savvy population of 1.3 billion, the African continent represents an enormous opportunity for the global gaming industry, particularly in leading markets such as South Africa and Nigeria. Will regulation prove a bane or a boon to incoming operators, and which homegrown players are making moves? Nascent markets like Brazil might provide an answer - but how will Africa chart its own course? Hear from a local market expert before mixing with other delegates established or entering the African market.
Jeremiah Maangi
Founder & CEO iGaming AFRIKA
16:30 - 17:30
Brazil
In the last twelve months the Brazilian congress has regulated not only sports betting but land-based casinos. How long will the boom continue and what are the opportunities for both local and international operators? How is marketing and affiliation taking a different shape in Brazil’s sports-obsessed culture? Hear from a local market expert before mixing with other delegates established or entering the Brazilian market.
Udo Seckelmann
Head of Department of Gambling & Crypto Bichara & Motta
12:30 - 14:00
Philippines
Hear from a local market expert before mixing with other delegates established or entering the Philippines market.
Marie Antonette "Tonet" Quiogue
Principal Arden Consult
14:00 - 15:30
USA
After the early gold rush, sports betting in the States is consolidating. Some new markets exist on the horizon but the current playing field means that incomers looking to challenge the dominant operators must win over the same audience, with new strategies. Will new states open up to iGaming, and is California still a dream for most? Are state regulators finally converging and moving towards a level of regulatory harmony? Hear from a local market expert before mixing with other delegates established or entering the US market.
Mark Balestra
US Special Counsel Segev LLP
15:30 - 16:30
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UK
The world’s biggest regulated market by revenue, the UK is a vital jurisdiction for operators and affiliates alike - and 2024, both an election year and the year of the UKGC’s long awaited white paper on gambling, could be a watershed moment for the future of the industry. As a market leader for regulation, will potential changes in UK laws lead to a domino effect elsewhere? Hear from a local market expert before mixing with other delegates established or entering the UK market.
Wes Himes
Executive Director Standards and Innovation at Betting and Gaming Council
16:15 - 17:15
Italy
urope’s second largest gambling market is facing a major overhaul of regulations after the Italian government approved sweeping changes, including the expiry of all online licenses at the end of this year and new regulations around advertising and data security. Will these modifications stifle the industry’s growth, or divide the wheat from the chaff? Hear from a local market expert before mixing with other delegates established or entering the Italian market.
Quirino Mancini
President IMGL
11:00 - 12:00
Portugal
In Q1 2024, Portugal saw its igaming market post record profits, albeit via growth in iCasino and a retraction in the realm of sports betting. As player numbers swell, there are those who ask whether the current regulatory landscape encourages unsafe gambling. Could there be a backlash waiting on the horizon for Portuguese operators? Hear from a local market expert before mixing with other delegates established or entering the Portuguese market. ㅤ
Pedro Cortes
Managing Partner at Rato Ling, Lei & Cortés - Advogados
12:15 - 13:15
Canada
n the 2 years since Ontario regulated iGaming and opened up to an influx of commercial operators, 1 Canadian province (Alberta) has announced plans to follow suit, whereas others have stood firm behind the continuation of a provincial lottery model. Which of these players might change course next - and what is the opportunity? Hear from a local market expert before mixing with other delegates established or entering the Canadian market.
Paul Burns
President & CEO Canadian Gaming Assocation
14:00 - 15:00
Germany
Since ISTG regulation 2.5 years ago Germany has borne witness to a steady decline of tax revenue from licensed market operators with and an increase in black market activity. Product restrictions on licensed operators have led to a lack of competition and affordability checks across operator customers have increased onerous compliance tasks. How might regulations be relaxed in order to foster more competition without endangering consumers?
Luka Andric
Managing Director Deutscher Sportwettenverband
15:00 - 16:00
India
The Indian government imposed a whopping 28% levy on online gaming revenues last October, shocking the nascent industry. While gambling in the subcontinent is neither illegal nor legal, technically, what does this move suggest about the future of regulation - or not - in the world’s largest democracy? Hear from a local market expert before mixing with other delegates established or entering the Indian market.
Manav Bhargava
Lawyer & Head, India Desk Segev LLP
Global Markets Lounge Meetups Registration
Global Markets Lounge Meetups Registration