Masterclasses
Hands-on training focused on core mechanics of gaming operations.
Designed for betting and iGaming industry professionals, these sessions equip you with the tools to optimise pricing, manage risk, refine product strategy, and drive long-term profitability for your business.

Explore the masterclasses:

  • Trading Masterclasses – The Fundamentals of Odds Compiling & Sportsbook Modelling: Build a strong foundation in odds creation, pricing strategy, and risk management, with practical guidance on how to develop, apply, and manage sportsbook models. Trainer: Jonathan Smith
  • Electronic Gaming Academy – Beyond RTP and Traditional Player Segmentation: Understanding Who Your Players Really Are and How They Actually Experience Slot Games. Understand behavioural differences between land-based only, hybrid and online-first gamblers – before learning how to calculate Expected Session Volatility and understanding differnet player experiences. Trainer – Lucien Wijsman

Masterclasses and Tech Academies are available through the Education+ Upgrade (€249).

To purchase an Education+ Pass, please email [email protected] to request a payment link.

Trading Masterclasses

Tuesday, 29 September

Location

Masterclass Media Hub Auditorium II

Access Type

Education+ Upgrade (€249)
Email [email protected]
to receive a payment link

Register Interest
Electronic Gaming Academy Masterclasses

Wednesday, 30 September

Location

Masterclass Media Hub Auditorium II

Access Type

Education+ Upgrade (€249)
Email [email protected]
to receive a payment link

Register Interest
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Plan Your Conference Experience

Browse the agenda. Explore the speakers. Save sessions in one place with SBC Connect. Watch them on demand after the event.

*Available from 24 August, 2026.

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