Product Innovation Showcase

A brand-new feature designed to put the industry’s hottest products and newest innovations centre stage. From live demos and product launches to breakthrough technologies and ambitious startups, this is where attendees come to discover what’s next before everyone else does. If innovation has an address at SBC Summit, this is it.

See innovation come to life

Watch live demonstrations of the products, platforms, and technologies transforming the industry.

Meet the minds behind the products

Connect directly with the founders, visionaries, and product experts driving innovation forward.

Discover more in less time

Efficiently evaluate multiple solutions through concise, focused presentations designed for busy decision-makers.

Innovation takes centre stage

A dedicated showcase highlighting the industry's newest products, breakthrough technologies, and emerging startups.

For Presenters – Put Your Product in Front of Buyers

Don’t just tell the industry what your product can do. Show them.

The Product Innovation Showcase gives you a dedicated platform to demonstrate your solution live to an audience of buyers actively looking for new technologies, partners, and competitive advantages.

Every attendee is there for one reason: to discover what’s next. They’ve chosen to be there. Use your session to showcase your product, highlight its impact, answer questions, and turn interest into opportunity.

Apply to Present

[email protected]

For Attendees – Get a Front-Row Seat to Innovation

See the industry’s newest products before they become industry standards.

The Product Innovation Showcase is the fastest way to discover the technologies, tools, and ideas that can give your business an edge over the competition.

Watch products in action through live demonstrations, compare solutions side by side, and connect directly with the people building them.

Ask questions, explore real-world applications, and quickly identify the innovations best suited to your business needs.

Included with: Conference Pass, Business Pass, and VIP Pass.

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What to expect

Live product demonstrations

Product launch announcements

Innovation case studies

Startup presentations (day 3)

Schedule

view full conference agenda

For Suppliers

Present your product and explain its value directly to an audience with buying intent, actively searching for new solutions that can give them a competitive advantage.

Interested in securing a presentation slot? Reach out to our team! [email protected].

Apply to Present

[email protected]

For Attendees

While the expo floor is a fantastic way to discover great suppliers, this showcase complements the experience by offering an efficient way to evaluate what’s available, understand the practical benefits of each solution, and identify the technology best suited to your business goals.

Interested? Access to the Product Innovation Showcase Stage is included with Conference, Business, and VIP Passes.

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