Responsible Gaming Marketing Masterclass

Thursday, 1 October 2026

12:00-14:00

Media Hub

What you will learn

Learn how to integrate responsible gaming into your marketing strategy to build a more sustainable business and a better customer experience. Discover how effective communication, customer education and proactive monitoring can help you identify risk earlier, support players more effectively and foster long-term customer relationships that benefit both your audience and your business This Masterclass is included with Conference, Business and VIP Passes. Alternatively, if your pass does not include Masterclass access, purchasing an Education+ upgrade for any of the four Tech Academies (AI, Digital Marketing & CRM, Player Experience or Web3 & Crypto) will also give you access to all three Masterclasses. You can purchase your add-on through SBC Connect. If you’d like to attend a Masterclass, please complete the sign-up form below.

By attending, you’ll be able to:

Integrate responsible gaming into your marketing strategy, creating campaigns that balance commercial objectives with player protection.
Improve customer education and communication, helping players better understand their gambling behaviour and make more informed decisions.
Use player monitoring more effectively, identifying opportunities to intervene before gambling becomes harmful.
Build a sustainable customer base by embedding responsible gaming into the overall customer journey rather than treating it as a regulatory obligation.
Develop a long-term responsible gaming marketing approach that supports both business growth and customer wellbeing.

Speakers and Presenters

Arjan Korstjens

Owner, Casino Marketing Academy

Who is the Masterclass for?

Marketing Professionals

Learn how to incorporate responsible gaming into acquisition, retention and CRM strategies without compromising commercial performance.

CRM & Player Engagement Teams

Develop communication strategies that encourage healthier player behaviour while building stronger customer relationships.

Casino & Sportsbook Operators

Understand how responsible gaming can become a competitive advantage by supporting sustainable customer growth and long-term business success.

Compliance & Responsible Gaming Teams

Explore practical ways to collaborate with marketing departments to create player-first communication and intervention strategies.

Get your Education+ Upgrade

Format note

Practical Marketing Strategies

Learn how responsible gaming principles can be embedded into real marketing campaigns and customer journeys.

Expert-Led Learning

Benefit from the experience of Arjan Korstjens, who specialises in responsible gaming marketing and sustainable customer engagement.

Interactive Discussions

Explore real-world challenges, share experiences with industry peers and discuss practical approaches to responsible gaming marketing.

Immediately Actionable Insights

Leave with practical ideas and frameworks that can be implemented within your marketing, CRM and Responsible Gaming strategies.

HOW TO ACCESS THIS MASTERCLASS?

Per Academy

€249

Already have your SBC Summit ticket, but it doesn’t include Masterclass access? You can either upgrade to a Conference, Business or VIP Pass, or purchase any available Tech Academy through an Education+ upgrade in SBC Connect. Masterclass access is included with both options. To purchase an Education+ upgrade:

Go to sbcconnect.com and log in to your account.
Open SBC Summit.
Select Upgrades & Add-ons.
Choose the Education+ add-ons you want and complete your purchase.

Please note: Upgrades and add-ons are only available to attendees with a valid event ticket.

Choose your Add-ons