Show Floor
Your Exhibition Experience
Multiple Distinct Show Floor Journeys. One Connected SBC Summit Experience.
SBC Summit features one of the largest exhibition floors in global gaming, bringing together 800+ exhibitors and sponsors across casino, sports betting, payments, fintech, compliance, AI, media, and emerging technology. The show floor is organised into clear sector-focused journeys, with casino across Halls 1, 2, and 4, sports betting in Hall 3, Payment Expert Summit in Hall 4, the Startup Hub between Halls 1 and 2, and the Player Protection Zone connecting Halls 3 and 4. Attendees will also find the Media Hub near the registration area outside the venue. Beyond the exhibition itself, the show floor experience extends into networking and hospitality spaces, including Festival Square, Food Festival areas, and multiple business lounges.
Exhibition
Explore 700+ Exhibitors

Connect with leading companies across iGaming, sports betting, fintech, compliance, and startups, all in one place.

Discover the Latest Products & Tech

From iGaming platforms and sportsbook solutions to KYC, fraud prevention, and payment technologies, explore the tools driving acquisition, compliance, and performance.

Turn your story into a live experience

A booth lets you show, not just tell. Prove why your product is worth investing in and gain an edge over competitors.

The new Affiliate Leaders Summit

A standalone event featuring its own dedicated show floor focused on the performance marketing ecosystem, from operator affiliate programmes and affiliates to martech, tracking platforms, and user acquisition specialists.

Floor Plan
Casino & iGaming
Everything Casino, All in One Place

As the main commercial marketplace across the show floor, the iGaming zone (Halls 1,2, 4) brings together the full ecosystem behind modern casino operations, from game studios and live casino providers to UX, gamification, and retention technology.

Discover Casino Products & Innovation

Explore the latest casino releases, gameplay formats, and player engagement trends, including slots, crash games, live dealer experiences and next-generation casino features designed to enhance the player experience.

See Casino Products in Action

Compare platforms, games, and casino technology side by side, experience live demos, test new features firsthand, and evaluate the tools shaping modern casino operations.

Meet the Experts Behind Modern Casino Experiences

Network with casino product teams, from heads of gaming and casino product managers to live dealer specialists, slots teams, and player lifecycle experts.

Sports Betting & iGaming
The Dedicated Home of Sportsbook Innovation

Purpose-built for sportsbook professionals, this dedicated sports betting zone (Hall 3) is a specialist-focused area on the show floor, bringing together the companies powering every layer of the modern sportsbook ecosystem.

Explore the Future of Sports Betting

Discover the latest in live betting, sportsbook UX, odds and trading technology, risk management, sports data, and product innovation designed to enhance the betting experience.

Experience Specialist Sportsbook Technology Firsthand

Compare sportsbook platforms, trading tools, and live betting technology side by side in a real-world environment, giving teams the opportunity to test functionality, evaluate workflows, and assess product fit.

Connect with Sports Betting Specialists

Network with dedicated sportsbook specialists rather than broad gaming generalists, including traders, risk teams, data analysts, and product leaders shaping modern betting experiences.

Payment Expert Summit
The Fintech & Payments Destination

Payment Expert Summit (Hall 4) is the dedicated home for payments, fintech, compliance, and verification, giving attendees a focused destination to discover the solutions supporting modern gaming transactions.

Explore the Full Payments Ecosystem

Discover PSPs, digital wallets, open banking providers, payment orchestration platforms, banking partners, and alternative payment solutions serving global gaming businesses.

Find Compliance, KYC & Fraud Solutions

Explore the companies helping gaming operators manage verification, AML, fraud prevention, risk, regulatory compliance, and safer player transactions across multiple markets.

Meet the Experts Behind Gaming Payments

Meet the experts behind gaming payments, including fintech leaders, compliance specialists, KYC and AML teams, fraud and risk professionals, PSPs, and banking partners focused specifically on gaming operations.

Affiliate Leaders Summit
The Dedicated Affiliate Marketing Event

Co-located with SBC Summit but operating as a separate event, the Affiliate Leaders Summit creates a dedicated space for affiliation, traffic, and performance marketing.

Built for Affiliate-Focused Conversations

Affiliate Leaders Summit provides a focused environment for partnership discussions, deal-making, traffic opportunities, and acquisition strategy away from the wider exhibition floor.

Explore the Performance Marketing Ecosystem

Discover the companies driving player acquisition and growth across gaming, from operator affiliate programmes and affiliate networks to SEO, PPC, media buying, tracking, and attribution technology.

Connect with Affiliate & Marketing Specialists

Meet affiliate managers, media buyers, SEO/PPC specialists, acquisition teams, performance marketers, tracking providers, and affiliate network leaders focused specifically on gaming growth and player acquisition.

Player Protection
The Dedicated Destination for Player Protection

Player Protection is a core pillar of the SBC Summit experience, bringing together the people, technologies, and conversations shaping safer gambling, responsible operations, and long-term player wellbeing across the industry.

Explore Safer Gambling & Compliance Solutions

Discover the latest in responsible gambling technology, player protection tools, compliance systems, verification solutions, risk management, fraud prevention, and safer customer journey design (between Halls 3 & 4).

Put Player Wellbeing at the Centre

Explore the approaches helping gaming companies balance growth, compliance, and player responsibility through safer customer journeys and stronger operational standards.

Connect with the Leaders in Player Protection

Meet responsible gambling teams, compliance leaders, regulators, player protection specialists, risk and fraud experts, and technology providers focused on safer gambling, operator responsibility, and player wellbeing.

Business Lounges
Dedicated Spaces to Meet & Connect

Multiple lounges across the venue offer comfortable, professional environments to host meetings, network, and recharge throughout the day.

Premium Meeting Spaces

The Operator Platinum Lounge for operator execs and VIP Pass holders, and the Gold Lounge for Operators, Networking, and VIP Pass holders, offer premium spaces for meetings and networking with all-day refreshments, barista coffee, and afternoon drinks.

Pre-Booked Meetings

The SBC Connect Lounge, located at the heart of the exhibition, is designed for pre-arranged meetings, with reserved tables, refreshments, and easy access for Networking and VIP Pass holders.

Speed Networking & Speaker Lounge

The Speed Networking Lounge is built for fast, structured introductions, creating opportunities for efficient, high-volume networking throughout the event. The Speaker Lounge provides a dedicated space where speakers can gather before and after their sessions.

Food Festival
Multiple Zones Across the Venue

Six dedicated food zones spread across the venue ensure you’re never far from a place to recharge, with easy access wherever you are on the show floor.

Variety for Every Preference

From healthy options and vegan dishes to global street food, coffee, and drinks, there’s something for every taste and dietary need.

Minimal Queues, Maximum Efficiency

Designed to keep things moving, the layout reduces wait times so you can refuel quickly without missing key sessions or meetings.

More Than Just Food

Each zone offers a relaxed setting with seating, live cooking, and live music, creating the perfect space to unwind, network, and recharge.

Festival Square
Open Until 20:00 (Tuesday & Wednesday) & 17:00 (Thursday)

A dedicated space to network, unwind, and keep conversations going beyond the show floor, from daytime meetings to evening connections.

From Business to Festival Vibes

Use the space for meetings and networking during show hours, then stay on as it transforms into a vibrant, festival-style setting after the event closes.

Bars & Social Spaces

Featuring a Beer Garden, Cocktail Bar, Piano Bar, Wine Bar, and Shisha Bar & Lounge, offering a variety of ways to relax and connect with your peers.

Don’t Break the Flow

Keep the energy going after the show closes. No taxis, no venue changes. Just more time to connect in the right setting.

Startup Hub
Showcase Your Product

A dedicated exhibition space where startups demo their products, tell their story and connect directly with operators, partners and investors.

Meet the Right People

Engage with decision-makers from leading sportsbooks, casinos, investment funds and media looking for new ideas and partnerships.

Pitch to Industry Leaders

Step onto the First Pitch stage alongside four other startups and present to a panel of expert judges. Compete for a prize package designed to accelerate your growth, while gaining exposure to investors.

Start-up Zone Lounge

A dedicated space for founders to sit down with investors, operators and partners and move conversations forward. Use this space to pitch and get deals done.

Media Hub
Connect with Leading Media

Meet the journalists and publications shaping the industry conversation, and build relationships that can elevate your brand beyond the event.

Amplify Your Story

Work with our media partners to turn your message into articles, interviews and coverage that reach the right audience and drive real visibility.

Stay Ahead of the News

Access press conferences and breaking announcements from exhibitors and sponsors, keeping you informed on the latest developments across the industry.

Become a Media Partner

Be part of the team that tells the story of the Greatest Show in Gaming while amplifying your brand, accessing exclusive content opportunities, and leveraging the full reach of SBC Summit.

App Screenshots

Network Smarter & Stay Organized

SBC Connect is a 360° solution for smarter event planning.

*Available to all registered attendees starting 24 August 2026

Download our event app