Trailblazers in the Spotlight Trailblazers in the Spotlight
The Super Stage at the MEO Arena made a spectacular debut in 2024, hosting some of SBC Summit’s most anticipated keynotes. As the largest concert hall in Portugal and one of Europe’s biggest indoor arenas, it set the stage for unforgettable moments with the likes of Sir Tim Berners-Lee, inventor of the World Wide Web; skateboarding legend turned entrepreneur Tony Hawk; UFC Champion Merab Dvalishvili; British presenter Laura Woods; and football icon Luís Figo. In 2025, the stage will host an even more impressive lineup of legendary keynote speakers, featuring some very familiar faces that everyone will surely recognise—stay tuned for the big reveals. The Super Stage at the MEO Arena made a spectacular debut in 2024, hosting some of SBC Summit’s most anticipated keynotes. As the largest concert hall in Portugal and one of Europe’s biggest indoor arenas, it set the stage for unforgettable moments with the likes of Sir Tim Berners-Lee, inventor of the World Wide Web; skateboarding legend turned entrepreneur Tony Hawk; UFC Champion Merab Dvalishvili; British presenter Laura Woods; and football icon Luís Figo. In 2025, the stage will host an even more impressive lineup of legendary keynote speakers, featuring some very familiar faces that everyone will surely recognise—stay tuned for the big reveals.
The Super Stage is as remarkable in scale as it is in production value, perfectly matching the calibre of speakers we invite to grace it. Alongside the familiar faces mentioned above, the stage has welcomed industry giants, CEOs of global industry powerhouses, and legends sharing hard-earned insights from their remarkable journeys. Expect nothing less in 2025. The Super Stage is as remarkable in scale as it is in production value, perfectly matching the calibre of speakers we invite to grace it. Alongside the familiar faces mentioned above, the stage has welcomed industry giants, CEOs of global industry powerhouses, and legends sharing hard-earned insights from their remarkable journeys. Expect nothing less in 2025.
By night, the MEO Arena transforms into the heart of celebration, hosting two prestigious awards ceremonies—the Affiliate Leaders Awards and the SBC Awards—along with the now-iconic INFINITY Lisbon party, featuring world-famous DJs. Keep an eye out for the 2025 DJ announcements! By night, the MEO Arena transforms into the heart of celebration, hosting two prestigious awards ceremonies—the Affiliate Leaders Awards and the SBC Awards—along with the now-iconic INFINITY Lisbon party, featuring world-famous DJs. Keep an eye out for the 2025 DJ announcements!
Finally disruptors, innovators and exciting investment opportunities will present their concepts and ideas here as well – as the SBC First Pitch competition takes “centre stage”. Finally disruptors, innovators and exciting investment opportunities will present their concepts and ideas here as well – as the SBC First Pitch competition takes “centre stage”.
Confirmed 2025 Headline Speakers Confirmed 2025 Headline Speakers
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Keynote
Gary Vaynerchuck
Serial entrepreneur & marketing powerhouse
Chairman of VaynerX
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet. Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. This year, Gary will unveil two new books: his seventh book "Day-Trading Attention" (set to be published on May 21, 2024). In this latest work, he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. Gary's book equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book based on Vaynerchuk's VeeFriends characters, the debut picture book titled "Meet Me in the Middle" is set to be published on July 16, 2024. The book will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig - this picture book delves into the emotional elements essential for nurturing children's empathy, a crucial skill for their future success. Gary is an entrepreneur at heart -- he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands. Gary is the Co-Founder of VCR Group, Co-Founder of VaynerWatt, and Co-Founder of ArtOfficial. He also owns a Major League Pickleball team called the 5s. He is part owner of a Big3 basketball team and an investor in the revival of the SlamBall League. Gary is also the founder and creator of VeeCon – a contemporary super-conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, 'The GaryVee Audio Experience, ' ranks among the top podcasts globally. Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of Charity: Water. Gary's life ambition is to buy the New York Jets.
17th September 2025
Super Stage
Agenda
Previous Headline Speakers Previous Headline Speakers
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Keynote
Tony Hawk
Legendary Skateboarder and Entrepreneur
Founder, The Skatepark Project
Born in the Golden State of California on May 12, 1968, Tony Hawk received his first skateboard, a blue fibreglass Bahne, from his brother at the age of nine. By the age of 11, Hawk began entering local skateboarding competitions, and in 1982, at just 14 years old, he officially became a professional skater. He signed with the Powell Peralta professional team and starred in the famous Bones Brigade videos, marking the beginning of his illustrious sporting career.

The subsequent 23 years, saw Hawk win 73 competitive titles, including being named the ‘National Skateboard Association (NSA) Vert Champion’ for 12 consecutive years and earning 16 “X Games” medals. Hawk further cemented himself as an innovator of the sport by inventing more than 80 unique skateboarding tricks. Among these tricks are the ollie-to-Indy, the gymnast plant, the frontside 540-rodeo flip, and the Saran wrap.

In one of skateboarding’s defining moments, Hawk executed a 900 twist (2 1/2 turns) at the 1999 X Games, a feat that had never been performed before. In 2003, Tony officially retired from competitive skating.

Away from the deck, Hawk continued to grow the sport with a variety of successful partnerships and branding deals. In 1992, Tony founded Birdhouse Skateboards (originally Birdhouse Projects) with ex-Powell Peralta professional skateboarder Per Welinder. In 1998, Hawk and his family created Hawk Clothing, a line of children’s skate apparel, and in 1999, he founded the media company 900 Films. In 2002, he established The Skatepark Project (formerly the Tony Hawk Foundation), a nonprofit skateboarding organisation that helps communities build public skate parks for youth in underserved communities.

Tony Hawk’s most successful partnership came in 1999 when he teamed up with global gaming giant Activision to release Tony Hawk’s Pro Skater. Activision went on to release 16 more video games under the ‘Tony Hawk’ name and reported a staggering $1 billion in sales, making it one of the most successful video game franchises of all time.
23 September 2024
Super Stage
Agenda
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Keynote
Sir Tim Berners-Lee
World Wide Web
Inventor of the
Sir Tim Berners-Lee invented the World Wide Web in 1989 during his tenure as a software engineer at CERN, the renowned particle physics lab near Geneva, Switzerland. He saw the unrealised potential of millions of computers linked via the Internet and conceived the Web as a global platform for sharing information. The Web has since revolutionised the world, becoming the most potent communication tool in history. Although only a little over half of the global population is currently online, the Web has fundamentally changed how we teach and learn, buy and sell, inform and are informed, agree and disagree, share and collaborate and address issues ranging from feeding ourselves to curing diseases.
23 September 2024
Super Stage
Agenda
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Keynote
Merab Dvalishvili
Professional UFC Fighter
Founder, The Skatepark Project
23 September 2024
Super Stage
Agenda
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Keynote
Peter Schmeichel
Legendary Skateboarder and Entrepreneur
Football Hall of Famer
Peter Schmeichel MBE is an accomplished TV presenter and football analyst, working for the Premier League Channel, the BBC and Danish TV3+ .

He is an exceptional motivational speaker and global ambassador for Carlsberg, and brand ambassador for First & Tipico.

Regarded by many commentators as the greatest goalkeeper in history, he is best remembered for his most successful years at Manchester United, who he captained to the 1999 UEFA Champions League to complete the Treble, and for winning UEFA Euro 1992 with Denmark. He is one of the most decorated goalkeepers and footballers of all time with 23 major titles in his club career.

He is also the most capped player for the Denmark national team, with 129 games between 1987 and 2001. In addition to Euro 92, he played for his country at the 1998 FIFA World Cup and three additional European Championship tournaments. He captained the national team in 30 matches. He also represented Gladsaxe Hero, Hvidovre, Brøndby, Sporting CP, Aston Villa and Manchester City in a career that lasted from 1981 until 2003.

In 2003, Schmeichel was inducted into the English Football Hall of Fame in recognition of his impact on the English game. In March 2004, he was named as one of the “125 greatest living footballers”, at the FIFA 100 celebrations. His son, Kasper, is also a professional football goalkeeper currently playing for Premier League side Leicester City and the Denmark national team. Peter is also a keen golfer and regularly plays in the British Par 3 Championships.
23 September 2024
Super Stage
Agenda
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Keynote
Carsten Koerl
Founder & Chief Exec
Sportradar
Carsten Koerl is the Founder and Chief Executive Officer of Sportradar AG, a company which occupies a unique position at the intersection of the sports, media and betting industries. Since 2001, Koerl has driven the company’s growth from a tech-focused start-up to a global leader in delivering sports data. Prior to founding Sportradar, he was the founder of bwin and led the company through one of the most successful public listings ever undertaken on the Vienna stock market.
23 September 2024
Super Stage
Agenda
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Keynote
Luís Figo
Ambassador
Digitain
23 September 2024
Super Stage
Agenda