Ticket Upgrades - SBC Summit 2026

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Upgrade your SBC Summit Experience…

Select your ticket and compare ticket upgrade options to find the experience that suits you best. You can also explore available add-ons to personalise your event and make the most of your SBC Summit experience.

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Exhibition floor access

Access four dedicated exhibition halls covering Sports Betting & iGaming, Casino & iGaming, and the Payment Expert Summit, and explore new products and innovations from top exhibitors and sponsors.

5 SBC Summit conference stages

Access to 5 conference stages, including the Global & Emerging Markets Stage, Technology & Innovation Stage, Payment Expert Summit Stage, Regulation & Compliance Stage, and Product Innovation Showcase Stage.

Super Stage Pass: Leadership in Sports Business Keynote

A once-in-a-lifetime opportunity to attend the Leadership in Sports Business Keynote, featuring basketball icon, investor and philanthropist Michael Jordan, Sportradar Founder and CEO Carsten Koerl and DraftKings Co-founder and CEO Jason Robins.

REGULAR SEATS (LIMITED TO 2000 SEATS)

GOLDEN CIRCLE SEATS (LIMITED TO 500 SEATS)

Networking Programme

Access to SBC Summit’s curated networking programme, which includes speed networking sessions, guided show floor tours, and regulatory meet-ups (pre-registration is required).

The INFINITY Lisbon Featuring Tiësto & Blasterjaxx

INFINITY Lisbon is SBC Summits ultimate closing party, bringing a Tomorrowland-style experience to life with next-level production, powerful sound, and headline performances from global DJ sensation Tiësto and Blasterjaxx.

UPGRADE AVAILABLE (PARTY PASS)

Food Festival

Multiple food trucks will be available at the venue. If complimentary food is not included, food can still be purchased directly from the vendors.

PAY AS YOU GO

FREE

SBC Summit exhibition floor

Access four dedicated exhibition halls covering Sports Betting & iGaming, Casino & iGaming, and the Payment Expert Summit, and explore new products and innovations from top exhibitors and sponsors.

Affiliate Leaders Summit exhibition floor

Standalone co-located event requiring its own ticket. Tailored for affiliates, operators, and suppliers working in performance marketing and acquisition. Free for affiliates.

SEPARATE TICKET

Food Festival

Multiple food trucks available at the venue. If complimentary food is not included, food can still be purchased directly from the vendors.

PAY AS YOU GO

FREE

Festival Square

Festival Square is SBC Summit’s open-air social hub, featuring the Beer Garden, Cocktail Bar, Piano Bar, Wine Bar, and Shisha Bar & Lounge alongside relaxed networking, live music, and entertainment beyond the exhibition halls.

Basic access to SBC Connect

Access to key planning features such as the agenda, exhibitor lists, floor plan, and schedule. Attendees can receive messages and meeting requests, but not initiate them.

Advanced access to SBC Connect

Includes all basic features, plus the ability to view attendee lists, send messages and initiate meeting requests, allowing attendees to proactively connect and schedule meetings.

SBC Connect Lounge

Reserved for pre-booked 1-to-1 meetings via SBC Connect, offering a focused space for uninterrupted conversations.

Regulatory Gaming Meetups

Designed for attendees looking to connect with professionals operating in the same markets and regulatory landscapes. Eight meet-ups take place daily, in partnership with the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL).

Show Floor Tours

These guided walkarounds are designed to help you navigate the exhibition with purpose. Led by the SBC team, each tour follows a dedicated theme and connects you directly with the exhibitors most relevant to your interests and business needs.

Speed Networking

Fast-paced, focused, and highly efficient, Speed Networking is designed to help you meet more relevant people in one session than you would through hours of casual networking on the show floor.

SBC Connect Scanner

Full scanner access within SBC Connect, the official event app, allowing you to seamlessly scan attendee badges, capture and manage leads in real time, and continue your outreach and follow-ups long after the event.

Gold Lounge

Premium airport-style lounge with dedicated areas for meetings, drinks or shisha in the sun, overlooking the Food Festival.

Operator Platinum Lounge

Exclusive Operator Platinum Lounge reserved for VIP operators, with catered seating, meeting areas, workstations, and networking with senior operator peers.

BY INVITATION ONLY

Super Stage Pass: Leadership in Sports Business Keynote

REGULAR SEATS (LIMITED TO 2000 SEATS)

GOLDEN CIRCLE SEATS (LIMITED TO 500 SEATS

All Super Stage Sessions

The Super Stage is where SBC Summit’s biggest conversations come to life. Hosted inside the iconic MEO Arena, it brings together global names from sport, business, and entertainment alongside the gaming industry’s top CEOs and decision-makers.

REGULAR SEATS (LIMITED TO 2000 SEATS)

GOLDEN CIRCLE SEATS (LIMITED TO 500 SEATS

5 SBC Summit conference stages

Affiliate Leaders Summit conference stage

The Affiliate Leaders Summit comes with a dedicated conference stage exploring omnichannel marketing, the future of affiliate strategy, and innovations in adtech and analytics.

SEPARATE TICKET

Post-event content access

Rewatch your favourite sessions or catch up on the ones you missed after the event via the SBC Connect app. Available on demand, so you can revisit key insights anytime.

Masterclasses

Access to one hands-on Masterclass, designed to build practical expertise across key areas of betting and gaming operations.

Tech Academies

Access to your choice of one Tech Academy: AI, Web3, Digital Marketing & CRM or Player Experience, delivering practical, hands-on skills you can immediately apply.

Masterclass access is also included with any Tech Academy Education+ upgrade.

UPGRADE AVAILABLE (EDUCATION+)

SBC Summit Opening Party

Taking place on Tuesday, 29 September, the SBC Summit Opening Party at Pavilhão Carlos Lopes is your chance to connect with the industry after the first day of the event, with DJs, complimentary drinks, and an unforgettable atmosphere at one of Lisbon’s top venues.

The INFINITY Lisbon Featuring Tiësto & Blasterjaxx

UPGRADE AVAILABLE (PARTY PASS)

SBC Awards

A standalone ceremony celebrating excellence across the global gaming and betting industry. A separate ticket is required.

SEPARATE TICKET REQUIRED

Available Addons

Party Pass Upgrade

Pricing

€149

INFINITY Lisbon closes out SBC Summit’s party programme with Tiësto and Blasterjaxx on the decks. The biggest night of the week, and the perfect way to unwind after three days of deals, meetings and networking. Learn more about this add on

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AI Academy

Pricing

€249

Build practical AI expertise, from generative AI to predictive analytics, with a step-by-step look at how machine learning can be used to understand player behaviour and improve engagement. Learn more about this add on

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Player Experience Academy

Pricing

€249

Discover the latest gamification and design techniques, along with the customer psychology behind what keeps players engaged and coming back. Presented by Soft2Bet. Learn more about this add on

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Digital Marketing & CRM Academy

Pricing

€249

Explore what’s working now in performance, brand, and content marketing, including influencers, attention and retention strategies, and how to drive stronger ROI from digital campaigns. Learn more about this add on

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Web 3.0 Academy

Pricing

€249

Understand the fundamentals of blockchain, tokenisation, decentralised platforms, and crypto payments, with real-world use cases for businesses of any size. Learn more about this add on

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