Splash Tech, Firerose and an AI panel headline the supplier’s presence in Lisbon
RubyPlay, a provider of premium content and platform-level engagement tools for the global iGaming industry, is set to showcase its growing localisation capabilities and expanding engagement suite at SBC Summit 2026.
From stand B411, RubyPlay will showcase its full multi-studio ecosystem, highlighting how RubyPlay Studio, Koala Games, Mad Hat Games, Firerose and xSlots work together to deliver a diverse portfolio of content across regulated markets.
Among the studios on display will be Firerose, RubyPlay’s dedicated operator-focused studio, which helps partners create games that reflect their unique brand identity and market expertise.
Operators can draw on RubyPlay’s catalogue while combining the studio’s technology and creative expertise with operator-led insight to develop branded experiences.
Splash Tech will also be a central story at SBC Summit. Acquired by RubyPlay in July 2026, the technology provider brings a proven jackpot engine and free-to-play casino and sports capabilities, under the leadership of Adam Wilson. Together with RubyPlay’s existing free spins, rewards, missions and tournaments, operators will soon have a broader set of engagement tools to draw on.
The proven toolset will be backed by RubyPlay’s scale, content ecosystem and distribution reach, giving Splash Tech’s capabilities a significantly expanded route to market.
The tier-one supplier will preview its upcoming roadmap, including Frankenstein Triple Volt from xSlots. Koala Games’ Wukong Fortuna Explosiva, and RubyPlay Studio’s Giga Match Eruption.
Rounding off the agenda, CPO Dr. Eyal Loz will also feature on the AI Agents in Action: Autonomous Systems Transforming Modern Workflows panel, exploring how AI agents are moving beyond theory and into day-to-day operations.
RubyPlay’s presence at SBC Summit reflects its strategy of combining scalable technology, specialist creativity and regional expertise to deliver measurable success for partners worldwide.
Dima Reiderman, CCO at RubyPlay, said: “In today’s market, operators need more than great content. They need solutions that drive engagement, retention and long-term player value. That’s where RubyPlay and Splash Tech come together. Firerose gives operators the flexibility to build content strategies around their market and commercial goals, while Splash Tech’s proven engagement tools will help to maximise the value of that content through a unified player experience.
“SBC Summit is a great opportunity to showcase that proposition, alongside a content roadmap that continues to grow across our studios. It’s an exciting moment for RubyPlay, and we’re looking forward to sharing what’s next with partners across the industry.”
About RubyPlay
RubyPlay is a provider of premium content and platform-level engagement tools for the global iGaming industry.
The company’s content ecosystem is built around multiple market-focused studios, all supported by a shared technology, infrastructure and distribution platform. RubyPlay Studio, Koala Games, Mad Hat Games, Firerose and xSlots each develop dedicated catalogues aligned with specific markets and audiences. Together, these studios form an extended proprietary content library for operators seeking flexibility, relevance and brand control.
In 2026, RubyPlay signed an agreement to acquire Splash Tech to establish its engagement tools platform. It offers one of the industry’s strongest jackpot solutions, free-to-play casino and sports games, as well as free spins, rewards, missions and tournaments. The suite of tools empowers operators to increase ROI and revenues through improved player acquisition, engagement, retention, cross-sell and monetisation.
This unique and powerful model positions RubyPlay as a long-term content and engagement platform partner for operators across regulated iGaming markets worldwide.
