How are foreign and domestic sports publishers navigating the initial complexities of the U.S. liberalised sports betting market, in which marketing incumbents have been asked to register and accredit their credentials with local authorities?
Do sports publishers anticipate some form of code for publishing and marketing being established in the near future, regulating standards and messaging across multiple states, or do they simply accept a fragmented framework?
Furthermore, what overall representation and protections do publishers have with regards to promoting sports betting markets and the complexities regarding disputes, miscommunications and promotion of customer incentives?
Assessing publishing complexities, has the U.S. market asked fundamental industry questions related to the governance of affiliates, marketing stakeholders and publishers? Have old foibles come back to bite the sector again?