As all sports betting markets head towards becoming automated functions, does Political betting stand as the last market to display actual bookmaker trading skills, knowledge and insight?
Pricing an unpredictable world, what have bookmakers learnt from ‘seismic upsets’ such as Trump and Brexit in 2016, and can betting markets still be relied upon as relevant political indicators, judging the public’s changing moods and attitudes…
Furthermore, how do bookmakers gauge and value political information against a reactive world influenced by gossip, rumour and scandal?
