Global events and media business SBC has announced a strategic partnership with Conversion Conf ahead of Affiliate Leaders Summit 2026, further strengthening its commitment to delivering one of the industry’s leading events for the global affiliate and performance marketing community.
Bringing together 10,000 affiliates, media buyers, operator acquisition teams, digital marketers, technology providers and other industry stakeholders, Affiliate Leaders Summit is SBC’s dedicated event for the affiliate and performance marketing community.
Taking place alongside the SBC Summit from 29 September to 1 October 2026 at the Feira Internacional de Lisboa (FIL) and MEO Arena, it combines specialist conference content, targeted networking and a dedicated exhibition in an environment designed around the needs of the community.
The partnership will see SBC combine its global events platform with Conversion Conf’s extensive affiliate network and community expertise to further enhance the Affiliate Leaders Summit experience. Together, the two organisations will expand the event’s international reach, strengthen its conference programme and create even more opportunities for the global affiliate community to connect, learn and do business.
“The affiliate and performance marketing sector has evolved considerably in recent years, and with that evolution has come the need for a more focused event built around the community’s unique priorities and opportunities. Affiliate Leaders Summit was created to meet that need,” said Rasmus Sojmark, CEO & Founder of SBC.
He added: “Conversion Conf has built an exceptional global community, and bringing our teams together feels like a natural next step. Together, we’ll create an even better experience for everyone who comes to the Affiliate Leaders Summit.”
Recognised for its international affiliate events and community-building initiatives, Conversion Conf will contribute its expertise to help shape the conference programme, attract leading industry voices and further strengthen community engagement throughout the event.
Lana Rossi, CEO of Conversion Conf, commented: “We’ve admired what SBC has built over the years, so being invited to play a role in the continued growth of Affiliate Leaders Summit is something we’re genuinely excited about. This event brings together the community we’re most passionate about, and we’re looking forward to working closely with the SBC team.”
While maintaining its own specialist focus for the affiliate and performance marketing community, Affiliate Leaders Summit also forms part of the wider SBC Summit experience, which is expected to welcome 40,000 industry professionals to Lisbon. Attendees will benefit from access to the broader event ecosystem, creating opportunities to connect with operators, suppliers, payment specialists, technology providers and senior decision-makers from across the global betting and gaming industry.
They will also be able to participate in a range of flagship experiences shared across both events, including the Super Stage at the MEO Arena, featuring headline keynote sessions such as the recently announced Leadership in Sports Business discussion with basketball icon, investor and philanthropist Michael Jordan, Sportradar Founder and CEO Carsten Koerl, and DraftKings Co-Founder and CEO Jason Robins, as well as INFINITY Lisbon, the official closing party headlined by Grammy Award-winning DJ Tiësto.
They will also be able to participate in a range of flagship experiences shared across both events, including the Super Stage at the MEO Arena as well as INFINITY Lisbon, the official closing party headlined by Grammy Award-winning DJ Tiësto.
About SBC
SBC Events is a global organiser of conferences and exhibitions for the sports betting, iGaming, and payments industries. The Affiliate Leaders Summit is operating as a standalone event co-located with the broader SBC Summit in Lisbon 2026, a massive global gathering of operators, affiliates, and regulators featuring 600+ speakers and networking events.
About Conversion Club & Conversion Conf
Conversion Club is a global affiliate and performance marketing community that connects affiliates, advertisers, media buyers and digital marketing professionals through events, networking and educational initiatives. With a strong international presence, the company provides platforms for knowledge sharing, business development and collaboration across the affiliate marketing ecosystem. Conversion Conf, the company’s multi-vertical affiliate conference, was named “Best Brand Event of the Year” at the G Gate Awards 2025.
